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which automaker is the most successful in creating new product categories? great wall motors is probably the most recognized in the industry. its new product categories, including haval, great wall cannon, tank, ora, wei brand, and dragon series, have all gained good volume and popularity.

through precise brand positioning, anchoring of consumer demand, and insight into travel scenarios, great wall has created new vehicles of different categories for the consumer market, including city and wild vehicles, hardcore off-road vehicles, passenger + commercial vehicles, and vehicles targeting women, to meet the travel needs of different customer groups and occupy the minds of users.

sales volume is the best proof. great wall focuses only on the suv market, which is equivalent to giving up the sedan market (except ora). the annual cumulative sales of all categories at home and abroad exceed 1 million vehicles (1.23 million vehicles in 2023), and its influence ranks among the top independent brands.

from the size to the brand position, tank is a very vivid example. in the off-road vehicle segment, tank 300, tank 400 hi4-t, tank 500 hi4-t, and tank 700 hi4-t have won wide recognition from consumers with their hard-core strength and good reputation.among them, the tank 300, tank 400 hi4-t and tank 500 series took the top three places in the off-road market segments.

data shows that the global sales of tanks have increased significantly in the four years since their birth.the cumulative sales volume exceeded 500,000 units, ranking first in off-road suv sales for 44 consecutive months, and occupying more than 50% of the domestic off-road market segment.the strong dominance of tanks in the field of off-road vehicles is, to some extent, one of the reasons why the entire leopard 5 series has been reduced by 50,000 yuan.

haval h9 is precisely positioned for home use and hardcore off-roading

in addition to the tank brand, great wall also has other off-road-related products, including the haval h9 and haval raptor. before the rise of the tank brand, the haval h9 has always played the role of expanding the off-road boundaries of the haval brand. the subsequent haval raptor focuses on the new energy vehicle consumer market. its square box shape and the ability to run on oil or electricity have won the favor of many young groups.

nowadays, with the rapid development of new energy vehicles, the positioning and market of haval h9 are facing considerable challenges. it is sandwiched between models such as tank 300, haval raptor, and haval 2nd generation big dog new energy.obviously, it is necessary to prevent the great wall system's own brand models from falling into the dilemma of internal competition, which means that haval h9 needs to solve the problem of repositioning.

of course, the public's concerns have already been taken into consideration by the authorities. the second-generation haval h9, which started pre-sale in late august, is positioned as an "off-road vehicle for the whole family", filling the market gap in the 200,000-level household + off-road category.

for 200,000-class off-road vehicles, consumers can choose tank 300, bj40, etc., but the problem is that they have hard-core off-road capabilities but it is difficult to take into account comfortable home use; and 200,000-class home suvs, such as highlander, crown road, tiguan l, etc., have good comfort, but it is difficult to provide good off-road performance.

the second-generation haval h9 is positioned as an off-road family car. it combines the strengths of various brands while temporarily avoiding the fiercely competitive red ocean market. it can be said that it has taken a different approach.

let's first talk about the pre-sale price of the second-generation haval h9. the new car will launch three gasoline models in the early stage.the pre-sale price of the four-wheel drive exploration version is 205,900 yuan, the pre-sale price of the four-wheel drive expansion version is 221,900 yuan, and the pre-sale price of the four-wheel drive extreme version is 235,900 yuan.

under the great wall system, the second-generation haval h9, haval raptor and haval second-generation big dog new energy, all have prices that cover the 150,000-250,000-level consumer market, meeting consumers' needs for home + off-road products. it can be seen that the clear positioning of the second-generation haval h9 is a precise strategic move by the haval brand, and it is also the flagship model of the haval h series, and i believe it will live up to expectations.

since it is a family car, the second-generation haval h9 must have outstanding space, and this is indeed the case. its length, width and height are5070/1976 (1960)/1930mm, wheelbase 2850mm.the body size of a medium-to-large suv only provides 5 seats, but the space in the second row of seats is enough for you to cross your legs while riding.

but then again, it's a bit regrettable that the second-generation haval h9 currently only offers a large 5-seat layout. this will probably filter out some potential consumers who are considering a 6-seat or 7-seat layout. we will also follow up and report whether the official will provide 6 or 7 seats in the future.

in terms of interior, the design of the second-generation haval h9 is more inclined to the style of a family suv, which is significantly different from the tank 300 and tank 400 hi4-t. the interior of the second-generation haval h9 adopts a brown + black two-color design, which looks more warm. the ergonomic seats are wrapped in environmentally friendly, skin-friendly perforated soft leather, giving you a baby skin touch, and it is stain-resistant and easy to clean.

it is worth mentioning thatthe seats support ventilation/heating/8-point massage, giving you good support and comfort.in order to improve the quietness of the ride, the new car's front door glass and front windshield are made of double-layer laminated soundproof glass, combined with the laminated panel design in 34 places throughout the car, which effectively reduces wind noise and creates a comfortable space.

in terms of creating a sense of technology, the second-generation haval h9 is equipped with14.6-inch central control screen + 10.25-inch lcd instrument, the car supports hicar and carlink interconnection,voice recognition supports the control of multimedia, navigation, telephone, sunroof, and high-end models also support the control of seat heating, ventilation, etc. in this way, the second-generation haval h9 is quite sincere in terms of intelligence.

hard-core off-roading still depends on "good foundation"

back to the off-road aspect, the second-generation haval h9 has quite hard-core off-road mechanical qualities. the new car is based on china's high-end professional off-road platform——built on a tank platform, it uses a non-load-bearing body.the vehicle provides hardcore optional solutions, such as front/rear axle electronically controlled differential locks, trailer reserved power port, and rear traction device.however, the optional cost is 14,000 yuan.

in other words, if the above functions are selected, tod intelligent four-wheel drive + mlock mechanical locking function is equivalent to having three locking functions.it can achieve seamless switching of 0-100% torque, combined with an approach angle of 31°, a departure angle of 26°, an unloaded clearance of 224mm, and an unloaded maximum wading depth of 800mm.the vehicle's off-road hardcore index can be imagined.

in terms of power, the gasoline version is equipped with2.0t engine + 8at gearbox, maximum power is 165kw, peak torque is 385n·m.the vehicle also provides 7 driving modes including snow, mud, sand, 4l, economy, standard and sports. especially in the 4l (low-speed four-wheel drive) mode,the torque can be amplified 2.64 times.maximize off-road performance.

in general, while maintaining the vehicle's usual hardcore off-road capabilities, the second-generation haval h9 has gradually shifted its riding experience towards home use, providing users with a more comfortable experience in terms of riding space and luxury. after all, looking at the current situation, there are really not many vehicles on the market that are both comfortable for home use and can achieve hardcore off-road capabilities.

write to the end

with the expansion of new energy off-road vehicles in the auto market, hardcore off-road vehicles that can be powered by oil or electricity are becoming more and more popular among consumers, especiallyleopard 5 is more affordable after price cut (sales in august reached 4,876 units, up 164.7% month-on-month),coupled with the upcoming leopard 8 and the tank brand dominating the current hard-core off-road vehicle market, the chances left for latecomers are quite slim. the second-generation haval h9 continues to focus on the field of fuel vehicles while aiming at family cars, which may be a good breakthrough.

however, the development of things never goes as expected. with the rapid development of new energy, can the second-generation haval h9 take another step into the new energy vehicle market and launch hi4 or hi4-t versions, while also maintaining the price below 250,000 yuan? the development prospects may be better. after all, following the trend of new energy, the positioning is complementary to the tank series, and the second-generation haval h9 gives consumers a more homely experience, which is also a good strategy.