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in the q2 2024 earnings call, nio responded to the question of price band expansion and said: there will be three brands covering the 140,000-800,000 yuan range, and with baas (battery-as-a-service), it will cover the target range of 100,000-700,000 yuan. in other words, the price of nio's third brand (internal code name: firefly) will be around 140,000 yuan, and the bare car price will drop to around 100,000 yuan if purchased with the battery-as-a-service solution.

in the pure electric market of 100,000-140,000 yuan, byd and gac aion are two brands that cannot be avoided. recently, xiaopeng mona m03 has appeared. after nio’s third brand model is launched, it will mainly compete with them.

ep9 (illustrative only)

firefly (code name) spy photos

in may this year, nio applied to register the trademark "firefly" at the trademark office, and the third brand may be named after it.

the brand's first model has started road testing. from the spy photos, it is expected to adopt a two-box design, similar in shape to the smart elf #1. the new car is not equipped with laser radar hardware, but li bin once said that firefly will support high-level intelligent driving and will most likely adopt a pure vision solution.

firefly plans to share the sales network with nio and strive to start delivery in the first half of next year. firefly is also expected to be connected to nio's battery swap network and adopt the sky os architecture.