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at the mg booth at the 2024 chengdu auto show, senior leaders of saic passenger vehicles had an in-depth discussion on the design concept, market positioning and future planning of the mg brand, especially the new generation mg5, from which we can get a glimpse of some development trends and strategic considerations of the chinese automotive industry. the leaders who participated in the interview were: yu jingmin, executive vice president of saic passenger vehicles, shao jingfeng, vice president and chief designer of saic group innovation research and development institute, and lu jiajun, general manager of saic mg brand.

the new generation mg5 of the mg brand continues the brand's "hunting eye" design language in design, with a very impactful front face and full surface design, creating an exciting sense of sportiness. this design has not only won wide attention from users, but also triggered discussions in the market about "martha's replacement". this phenomenon reflects the high recognition of users for the design of mg5, and also shows the progress and innovation of chinese auto brands in the field of design. as the vice president and chief designer of saic group innovation research and development institute, shao jingfeng emphasized the originality and emotional value of the design, pointing out that while designers pursue a sense of sportiness, they also focus on satisfying the emotional needs of users.

in terms of market positioning, the mg brand insists on creating young and sporty coupe models, believing that coupes not only represent a type of car, but also a youthful attitude and the pursuit of a better quality of life. executive vice president yu jingmin emphasized that the mg brand will not compromise due to market pressure and will continue to polish its products to provide high-quality and high-performance coupe models. this market positioning and strategic choice reflects the mg brand's deep understanding and precise grasp of the chinese auto market.

faced with homogeneous competition in the automotive industry, shao jingfeng pointed out that chinese automotive design teams are actively looking for emotional values ​​that match their innermost feelings in order to stand out in the fierce market competition. he stressed that the design team should avoid following the crowd, adhere to their own design concepts and styles, and achieve differentiated development. at the same time, he also mentioned the challenges and opportunities in the overseas market, saying that the mg brand will strive to achieve coordinated development in domestic and foreign markets.

as the new energy vehicle market grows, the mg brand has not given up on the fuel vehicle market. yu jingmin said that the mg brand will continue to exert its strength in the fuel vehicle market to meet the needs of different users. at the same time, he also revealed mg's layout in the field of new energy vehicles, including the upcoming polymer solid-state battery model and the world's first electric car es5. this strategy of parallel development of new energy and fuel vehicles reflects the mg brand's keen insight into market changes and flexible response.

general manager lu jiajun emphasized the user-oriented concept in the interview, saying that the mg brand will pay more attention to user needs and experience and provide higher quality products and services. at the same time, he also mentioned the mg brand's "super safe core commitment", which reflects the mg brand's firm commitment to quality and responsibility to users.

the mg brand has demonstrated forward-looking thinking and pragmatic actions in the design, market positioning, strategic selection, differentiated development, parallel development of new energy and fuel vehicles, and user-orientedness of the new generation mg5. these efforts have not only promoted the development of the mg brand itself, but also contributed to the progress of the chinese automobile industry.