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the pre-sale of wuling hongguang pure electric version announces the finale of the new energy commercial vehicle market in advance?

2024-09-06

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what any market fears most is not the emergence of new players, but the new tricks of the industry leaders, because others can only be led by the nose, just like the heavyweight in the new energy commercial vehicle field: wuling hongguang pure electric version, which is officially pre-sold at 69,800-72,800 yuan, and also provides generous car purchase rights such as deposit deduction and replacement subsidy for car ordering users. you should know that hongguang is a generation of god car that has dominated the commercial vehicle market at home and abroad for 14 years. its characteristics of durability, economy, and flexibility are widely praised, and it is affectionately called "akina mountain god car" by many netizens, which is enough to show its high performance and chassis tuning level. the launch of the pure electric version this time may reproduce the style of the god car, as the saying goes "hongguang is electrified, the god car reappears".

wuling hongguang pure electric version product strength interpretation

as the first new energy commercial vehicle under wuling's native architecture, the wuling hongguang pure electric version is also the brand's first pure electric rear-wheel drive mpv priced at 60,000 yuan worldwide, shouldering the product mission of "inheritance, iteration, and reproduction".

first of all, it is the inheritance of the hongguang family's durability. the whole vehicle has a high-precision manufacturing system, digital management (key parts are traceable), automated production process, and intelligent product quality inspection process with 100% error-proof verification to ensure solid vehicle quality control; at the same time, the relevant test standards such as collision and road test far exceed the national standard, among which the 26,000-kilometer bad road scene insight interpretation is 4 times the national standard, and more than 40 years of professional design experience in commercial vehicle chassis ensures the excellent stability and safety of the wuling hongguang pure electric version chassis; the body adopts a nine-horizontal and two-vertical through-type structure design, with high-strength steel accounting for more than 56%, and 1500mpa hot-formed steel is used in key areas for occupant protection, and the passive safety protection is strong enough.

secondly, it is easy to iterate and save money. equipped with wuling hong no. 1 battery, the battery capacity is up to 32.6 degrees, the kilowatt-hour range is up to 8.26km, the electricity fee is 0.069 yuan per kilometer, and the cost is less than 1/8 of the fuel version. the cltc standard range is 300km, which can easily meet the urban freight needs for two to three days. 30 minutes of fast charging can replenish 50% of the power, greatly improving travel efficiency; in addition, wuling hong no. 1 battery has the characteristics of lightweight, low weight, replaceable core, and modularization. the comprehensive maintenance cost is reduced by more than 90% compared with traditional electric vehicles. after 4000+ charge and discharge cycles, it can still maintain more than 80% of the battery life. it is currently the most cost-effective new energy mpv in its class.

in addition, the wuling hongguang pure electric version also achieves a low drag coefficient of 0.32cd through a more beautiful and smooth body design, which is 14.4% lower than the previous generation, and can further extend the comprehensive cruising range. through the above iterative optimization in many aspects, it can help car owners save money on buying a new car after two years of use.

secondly, it is easy to use in all scenarios. based on the body size of 4515mm/1725mm/1790mm, the wuling hongguang pure electric edition has created a longer wheelbase of 2850mm in the same class, and provides different 5/6-seat layouts. each seat is more comfortable and spacious, easily meeting the dual needs of family self-driving tours and freight transportation. the 5-seat version can expand the 3.3 cubic meters of ultra-large storage space by folding down the rear row, and the second and third rows can be folded down to form a flat floor, which is very convenient for loading and unloading bulk items; 40 years of chassis optimization guarantees the excellent shock absorption performance and body stability of the wuling hongguang pure electric edition, and at the same time has a stronger body carrying capacity, with a 75kw high-power motor and rear-wheel drive, it can easily cope with extreme scenes such as full load, climbing, and high speed. in addition, there are eps electric power steering with speed, abs anti-lock braking system and ebd electronic brake force distribution system, making driving easier and safer.

the market impact of wuling's launch of the pure electric version of hongguang

hongguang was born in 2010, and a total of 5.91 million units were sold in the following 14 years. wuling commercial vehicles has more than 19 million users. the wuling brand has sold a total of more than 29 million vehicles to date, making it the leader in the domestic commercial vehicle market. its every move can influence the direction of the market segment, and it is also synonymous with economy and affordability.

the launch of the hongguang pure electric version not only provides entrepreneurs with a better "money-making tool", but also means that wuling actively responds to the country's "dual carbon" strategy and is a pioneer in promoting the rapid development of the new energy commercial vehicle market with actions. it also marks that wuling motors has officially entered a new era of green travel, leading the industry to develop in a more environmentally friendly and sustainable direction.

conclusion

at present, the wuling hongguang pure electric version has been gradually arriving in the store, and everyone can take time to go to the store for a test drive. from the perspective of the current new energy commercial vehicle market, there is indeed a lack of a product that entrepreneurs can trust. whether it is in terms of quality control, reputation, economy, practicality, or after-sales service, wuling has absolute say. it has as many as 2,800 sales and service outlets across the country, and a 7*24-hour online response mechanism to ensure that every wuling user is not afraid to travel to the ends of the earth. from products to services, the wuling hongguang pure electric version has given an answer that cannot be refused.