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roewe will "change its logo to skoda" and target the chinese market

2024-09-04

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skoda is discussing cooperation with saic motors and plans to adopt the dmh super hybrid system of saic roewe to launch plug-in hybrid vehicles that meet the needs of chinese consumers. skoda entered the chinese market in 2005 in cooperation with saic volkswagen. with the sharing of platforms and core components with saic volkswagen, it has gained market favor at a lower price. in june 2007, the first model, the octavia, was officially launched. in 2018, skoda's sales in china reached a peak of 341,000 vehicles.

however, with the rise of independent brands and intensified market competition, skoda's market share has gradually been eroded. since 2019, sales have declined for five consecutive years. in 2023, skoda's sales in china were only 22,800 vehicles, a year-on-year plunge of 48.9%. global sales in the first half of the year were 448,600 vehicles, a year-on-year increase of 3.8%, but sales in the chinese market plummeted by 44.3%, to only 7,100 vehicles. retail data showed that skoda's best-selling model in china in the first half of the year was the kamiq, with 2,181 units, while the superb, karoq and kodiaq were 2,168, 1,309 and 1,092 units respectively.

as an independent brand of saic group, saic roewe launched the roewe 750 hybrid hybrid sedan as early as 2011 and the roewe e50 micro pure electric car in 2012. although roewe has made early layout in the field of new energy vehicles, its new energy vehicles are not very bright in the current competition of new energy vehicles. from january to july 2024, the sales volume of roewe brand is 70,400 units, of which roewe i5 and roewe d7 are both above 20,000 units, namely 25,900 units and 21,100 units respectively.