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with the rise of customized services, the era of competing for the "internal strength" of enterprises has also arrived. recently, the reporter learned from public channels such as jialichuang's official website and wechat public account that on the basis of providing one-stop services for the electronics and mechanical industries, jialichuang has also further launched various customized services in various business segments to meet the specific needs of different customers.

public information shows that jialichuang is sprinting for an ipo on the shenzhen stock exchange's main board, and the review status is "inquiry has been made". according to its prospectus, jialichuang will achieve operating income of 6.748 billion yuan and net profit of 738 million yuan in 2023, up 5.65% and 28.96% year-on-year respectively. its performance remains stable, and it has more than 5.4 million users worldwide, leading the industry in terms of user volume.

in the fiercely competitive electronics industry, how did jialitron quickly win the favor of millions of customers around the world in just over a decade?

this is primarily due to its pioneering construction of a one-stop service ecosystem covering the electronics and mechanical industries. the core of this ecosystem is the integration of full-process services from design to manufacturing, including but not limited to pcb intelligent manufacturing, smt patching, component procurement, mechanical processing, etc., allowing customers to complete the entire product development cycle on one platform.

this one-stop solution not only greatly improves efficiency but also reduces costs, winning jialichuang wide acclaim and a loyal customer base.

with the rapid development of emerging digital technologies, such as mobile payment, big data, cloud computing, artificial intelligence and the internet of things, the operation mode of traditional retail and physical consumption has been completely revolutionized. these changes have not only greatly affected the daily shopping methods and experiences of global consumers, but also gradually extended to their working habits. today, consumers' expectations are no longer limited to the functions and prices of the products themselves. they pay more attention to the added value of products and personalized shopping experiences.

in jialichuan's view, truly "understanding users" is not just about providing comprehensive services, but more importantly, deeply understanding user needs and tailoring solutions for them. to this end, jialichuan continuously launches customized services in various business segments based on actual user feedback to meet customers' personalized needs in product development and hardware innovation.

take its industry-first printed qr code function as an example. as a pioneer in industry innovation, jiali chuang found through market research that the traditional customer numbering system can no longer provide users with sufficient information or convenient access, and it is difficult to meet the needs of modern electronic product production and maintenance. therefore, jiali chuang launched this innovative function, giving each pcb a unique qr code identification.

the introduction of the qr code function first solves the user's product traceability problem. in the production and maintenance of electronic products, effective traceability management of pcbs is crucial. one board one code greatly simplifies the product entry and exit and traceability process. by scanning the qr code, users can quickly obtain key data including production information, batch number and serial number, and realize tracking of the entire life cycle of the product.

in addition to product traceability, jialichuang also provides a special graphic editing function, allowing users to freely customize the qr code content according to their own needs. many customers use this function to create product manuals, operation tutorial videos, etc. the qr code can also be downloaded, printed and pasted on the shell, which greatly reduces the use of paper manuals. it is environmentally friendly and not easy to lose, significantly improves the user experience, and reduces the company's after-sales service costs.

since the launch of the qr code function of jiali chuang in just a few months, more than 100,000 users have used it. the user usage rate has cast a positive vote, and it has also become a powerful footnote to the construction of hardware innovation ecology under jiali chuang's concept of "understanding users".

in fact, in addition to the above-mentioned innovative features, jialichuang has also continuously iterated around user needs in terms of order details and other aspects. according to the function update briefing released by jialichuang’s official account in july, 15 function updates were launched in just one month.

for example, in order to better serve customers who place orders frequently and in large quantities, jialichuang provides api interface services. through this interface, customers can place orders directly in their own systems without having to manually fill in any parameters, which not only avoids human operational errors and greatly reduces workload, but also ensures data security; in addition, the introduction of a custom label function avoids the tediousness and waste of tearing off and re-sticking labels in the traditional process, and improves the user's logistics management efficiency.

in response to the problem that users complained that they "might accidentally order the wrong board thickness and don't want the default board thickness parameters", jiali chuang launched the "custom order interface" function. now, 25 options including solder mask color and surface treatment can be customized according to personal usage habits, which significantly improves the convenience and flexibility of user orders and also enhances user stickiness.

these are just the tip of the iceberg of jiali chuang's "thinking about what customers think". it is foreseeable that the massive amount of structured data accumulated based on customized services will become a powerful supplement to the construction of hardware innovation models and value enhancement. for hardware engineers, jiali chuang's one-stop service ecosystem for the electronics and mechanical industries will give them the experience of "understanding hardware innovation and understanding you better".