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when the 100,000 yuan qin l came out, the whole market went crazy. byd was so aggressive that even several car company leaders were shocked. unexpectedly, only three months later, a car company that could compete with byd and succeeded appeared. galaxy, xiaopeng, and lantu joined forces to grab a large piece of the market.

galaxy e5 competes head-on with byd yuan, with sales exceeding 10,000 in 20 days after its launch; xiaopeng mona m03 competes head-on with qin plus ev, with orders exceeding 10,000 in 52 minutes after its launch; the new lantu dreamer competes head-on with denza d9, with pre-sale orders exceeding 10,000 in two and a half hours.

these three automakers are really "too tough". how did they manage to break through the trend? let kungfu auto take you to have a look.

(1) xiaopeng mona m03: innovation is still king

before the emergence of xiaopeng mona m03, most people thought that pure electric sedans in the 100,000-level had basically no chance. except for qin plus ev and aion s, no pure electric sedans in this level could sell more than 10,000 units per month, and these two companies are well-known for their strong cost control capabilities.

however, xiaopeng mona m03 has torn a gap in this market and created the myth of monthly sales exceeding 10,000 in 52 minutes.

in order to quickly open up the market, mona m03 used two tricks. the first is the design. the new car adopts a brand-new ai quantitative aesthetic design language. although the appearance is somewhat controversial, the drag coefficient has reached 0.194cd. this allows the new car to achieve a range of 515km with only a 51.8kwh battery pack. when the battery pack is increased to 62.2kwh, the range can reach 620km.

then there is intelligent driving. the entry-level model is equipped with the xpilot‌ intelligent driving system. compared with the traditional l2 intelligent driving, the new car supports high-speed navigation assistance. that is, as long as it is navigation between closed roads, the system can complete it completely independently. at the same time, because of the higher-precision sensors, the new car can also achieve more precise adaptive cruise control (acc) and stronger recognition ability of lane keeping assistance (lcc).

as for the top-of-the-line xngp intelligent driving system, it can even support city navigation assistance, which is the only option that can achieve urban noa within 200,000 yuan.

xiaopeng has also made a lot of additional optimizations. for example, although it uses the qualcomm 8155 chip, the system memory has reached 16g, which makes it run more smoothly. for example, 18 pss customized speakers can be upgraded for free, and the listening effect is absolutely superior. the motor is from huichuan and green energy, and the battery is from fudi, which are basically first-line brands. the battery supports fast charging, and the charging time from soc 30% to 80% is only 26 minutes.

the price is even more amazing. the entry-level version is 119,800 yuan and has a range of 515km. the 620km version not only has a longer range, but also has 256-color ambient lights and supports seat heating and ventilation. the new car also comes with a 1,500-kwh electric card per year (4 years), and the mall points can be used to upgrade wheels and purchase dashboards. in short, it is thoughtful.

it can be said that xiaopeng has used its full sincerity, combined with its own technological innovation, to grab a share in the most competitive market.

(2) galaxy e5, the most balanced pure electric family car?

if we say that the success of xiaopeng mona m03 is a bit of luck, after all, xiaopeng's smart driving is well-known, and the coupe appearance is a bonus, which can attract young people. then the success of galaxy e5 is purely based on its hard power.

judging from the appearance, the galaxy e5 can only be described as "ordinary". the front face is very thick like a tiger head, inlaid with dot-matrix light-emitting units. the side lines are smooth and the rear is directly a traditional suv hatchback design.

but combined with the body of 4615*1901*1670mm and the wheelbase of 2750mm, it is very unusual. after all, suvs of this level are generally 4.44 meters at most, and the main feature is to be sufficient, while the space of galaxy e5 is beyond the level, comparable to mid-sized suvs, and the main feature is "luxury and comfort".

looking at the configuration, the whole series is equipped with a 160kw large motor, and it only takes 6.9 seconds to complete the 0-100km/h acceleration. at the same time, the new car is also very energy-saving, with an electricity consumption of 11.9kwh per 100 kilometers, which is more energy-saving than many a0-class pure electric cars. the battery is geely's own aegis dagger battery, which is first-class in safety. and the battery supports lifetime warranty, eliminating worries.

the internal configuration of galaxy e5 is absolutely amazing. the new car uses a 15.4-inch large screen with a resolution of 2.5k, which is absolutely high-spec. the same longying no. 1 chip as lynk & co 07 and 08 has a computing power that even exceeds qualcomm 8155. the system is meizu flyme auto, which many people have no idea about. let's put it this way, the interactive performance is comparable to huawei's hongmeng smart cockpit, and it also has meizu's unique aesthetic of "small and beautiful". in short, it is pleasing to the eye.

like xiaopeng mona m03, galaxy e5 also comes with an optional audio package. the flyme sound 16 speakers with a power of 1000w are definitely the ceiling in the same class. the key is that this audio system also supports external voice, which further improves the convenience of using the car.

if it is for home use, galaxy e5 is the most balanced model in its class, which is the main reason why it can deliver 10,000 units in 20 days. if yuan plus does not reduce its price, the outcome of this market is uncertain.

(3) the new lantu dreamer: the correct way to open a flagship

since its launch in 2022, the sales of lantu dreamer have been very stable, and it is already one of the top-selling models in the high-end new energy mpv market.

with this reputation as a foundation, lantu made a big fuss about its new models, filling in a series of pain points and directly launching a trump card.

the biggest change, of course, comes from the intelligent level. the new car is equipped with the "huawei family bucket", including the latest version of hongmeng smart cockpit and qiankun ads 3.0 intelligent driving system.

needless to say, hongmeng smart cockpit is already a must-have for huawei models. needless to say, seamless connection and other functions have long been praised by everyone. the new car can support multiple people, multiple audio zones, and multiple devices. it even supports hud highly adaptive adjustment, and can automatically identify the driver's eye position within 0.5 seconds to ensure that the driver can see the clearest content.

as for the latest generation of ads 3.0 intelligent driving system, it can not only achieve "traditional" urban and highway noa, but can even automatically start from a parking space, continue to automatically start driving after a temporary stop on the roadside, and can automatically pass through the gate, truly moving from parking space at point a to parking space at point b. its main focus is ease and safety.

in addition, the new dreamer has also undergone a series of "gaps and deficiencies", and it even looks like a brand new model. the interior design of the new car has been completely renewed, with a stronger sense of technology. the rear row uses a 17.3-inch 3k screen, which also supports 6 levels of adjustment, and can be coordinated with the zero-gravity seats in the rear row to ensure that you can watch comfortably even when lying down.

the refrigerator has been added, with a capacity of 13l, which can hold seven or eight bottles of water, and supports both cooling and heating functions. the second row of seats has added a dedicated screen control, ventilation and massage strength has also been enhanced, there are also two 50w wireless fast chargers, and the third row of seats has added electric adjustment and heating.

in short, it is impeccable, and this is the correct way to enjoy a flagship model. it has technology, configuration, and humanized design.

(4) kung fu clap

it is said that the current market is full of volume, but there are still opportunities to break through. for example, the galaxy e5 focuses on balance. although it is a niche in the market, it has done well in all aspects, with full practicality and an acceptable price, so it has exploded in sales; mona m03 is a technology radiation plus sincere configuration. the personalized design brings low energy consumption and high appearance, plus the blessing of intelligent driving, it finally became a hit; lantu dreamer is a technological advancement, plus the improvement of consumers' pain points, which has accumulated for many years and finally exploded.

if we work hard to build cars and discover consumer needs, there will still be opportunities. the market will never be saturated, what do you think?