finding a new and better path during the industry adjustment period - new observations on the property market (part 2)
2024-08-28
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huasheng online omnimedia commentator wan lijun
xinhu zhongbao, a long-established zhejiang-based real estate developer, proposed a "de-real estate" strategy of "orderly exit and orderly replacement", striving to achieve the transformation of real estate business from a heavy asset, high-leverage model to a light asset, low-leverage model; midea real estate separated its real estate development business from the listed company system and announced that it will focus on property management, commercial properties and industrial park businesses, etc. during this period, the real estate industry has entered a period of deep adjustment, and more and more real estate companies have actively sought transformation and laid out new development tracks.
there is no lack of negative voices in the public opinion field regarding the future development of the real estate industry. in fact, the real estate industry chain is long and covers a wide range, not just limited to the field of residential development. there is still a broad space for development in the upgrading of demand from safe housing to livable housing, from good houses to good services. taking the housing pension that has recently sparked heated discussions as an example, the long-term mechanism for the safety management of the entire life cycle of housing is being accelerated, and the full-cycle management of construction projects can completely become one of the directions for the transformation layout of many real estate companies.
looking at the current transformation and upgrading paths of real estate companies, although there are differences in pace and content focus, the general direction is basically the same, that is, to target the new needs of the current market and break through the adjacent businesses of the original residential development. for example, with the launch of the "three major projects" such as urban village reconstruction and affordable housing construction, real estate companies such as china resources land, greenland holdings, and china world trade real estate have laid out government construction businesses; real estate companies such as sunac, sino-ocean, and poly have focused on the health care field, which not only meets the growing health needs, but also can revitalize the accumulated stock assets, which is a win-win move. these innovative practices have shown us that as long as they can do good things, real estate companies can also find new and good ways during the industry adjustment period.
objectively speaking, real estate enterprises still need to overcome many difficulties and challenges in their transformation and upgrading. however, only after experiencing pain can they be reborn. the adjustment period of the real estate market is also a "transformation period" for enterprises to orderly solve debt problems, reconstruct stable operations and explore new development models. in the long run, enterprises actively revitalize existing assets, develop high-quality supply products, meet the diversified needs of the market, and build a new model of virtuous cycle and healthy development, which can not only resolve risks and enhance their own operating capabilities, but also help promote the sustainable development of the real estate industry.
exploring new productivity and activating dormant consumption potential is not only a test for the real estate industry, but also a test for all industries at present. the secret to winning high scores is still the irrefutable truth: adapt to the changes of the times and lead and create new demands with high-quality supply. although the era of "blindly expanding the scale" in the real estate industry has passed, the demand in the real estate market is still vast. as a pillar industry of the national economy, the real estate industry should be more confident and take positive actions to accurately identify changes, respond scientifically, and actively seek changes.
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