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After Xiaomi’s “loss of more than 60,000 yuan for selling one car” became a hot topic, Wenjie also released a car model that “lost 30,000 yuan for selling one car”.

On August 26, Hongmeng Zhixing held a new product launch conference. Richard Yu, Huawei's executive director, chairman of the Terminal BG, and chairman of the Intelligent Automotive Solutions BU, highlighted the new M7 Pro."The new M7 Pro is made of very solid materials and has a very high cost, with a starting price of 249,800 yuan.Selling one unit at a loss of nearly 30,000Why are we willing to sell it at such a price? We hope that more users can experience the technology and fun of smart driving.”

Previously, the topic "Xiaomi loses more than 60,000 yuan for selling a car" was a hot search on Weibo. Yu Fenghui, a special researcher at the China Financial Think Tank, said: "'Losing money selling cars' reflects the fierce competition in the current new energy vehicle industry. Companies are willing to sacrifice short-term profits in order to seize market share. This is also a strategic choice for companies in the stage of cultivating the market and expanding brand influence."

Wang Peng, an associate researcher at the Beijing Academy of Social Sciences, said that for car companies, long-term "selling cars at a loss" is not sustainable, and car companies need to find a balance to achieve double growth in profitability and market share. For consumers, "selling cars at a loss" may bring certain car purchase discounts, but they also need to pay attention to whether the car companies' after-sales service and product quality are guaranteed.

Source: China Economic Net WeChat Comprehensive Brokerage China, Securities Times WeChat