Zhou Hongyi responded to Wei Jianjun: Willing to be the atmosphere group to promote domestic brands on a voluntary basis
2024-08-25
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Regarding the recent statement by Wei Jianjun, chairman of Great Wall Motors, that "there is no need for Zhou Hongyi to test drive, and traffic cannot represent the value of a product", Zhou Hongyi, founder of 360 Group, responded through a short video on August 22, talking about his views on traffic and the current domestic auto industry. Zhou Hongyi believes that traffic cannot be the only criterion. If the product is not good, traffic alone is useless; but if the product is good, without traffic, the value cannot be reflected.
Zhou Hongyi said in his response video that although he and Wei Jianjun did not know each other, he had always been an entrepreneur he admired very much. He was quite successful in the era of gasoline vehicles, and for decades he focused on the positioning of SUVs and off-road vehicles, and was a practitioner of positioning theory. Zhou Hongyi said that he "especially understands Lao Wei" and that the current car industry is "too competitive and stressful."
Zhou Hongyi said that Wei Jianjun is the most perceptive of the older generation in the car industry and the first entrepreneur to actively respond to traffic. Moreover, Wei Jianjun also has a good sense of the Internet. He fully agrees with Wei Jianjun's statement that "recognition is only achieved when the majority of users are recognized", but the premise of gaining recognition from the majority of users is to build good cars and use marketing to let the majority of users know about them. He also hopes to have the opportunity to discuss with Wei Jianjun in person how to build an entrepreneur IP so that entrepreneurs can help the industry while generating traffic, thus creating a win-win situation.
Zhou Hongyi mentioned that the rise of new car-making forces has brought a huge impact. On the one hand, cars are moving towards digitalization, electrification, and intelligence. On the other hand, marketing methods need to adapt to the traffic economy of the Internet celebrity era. Therefore, entrepreneurs need to keep pace with the times, be bold in innovation, and self-transform, even self-revolution and self-subversion. Zhou Hongyi called on entrepreneurs to get involved and personally build personal and corporate IP.
In Zhou Hongyi's view, traffic is a responsibility that entrepreneurs cannot shirk. In the Internet age, traffic is users, which means acquiring customers. If there is no traffic, making friends with users and letting users evaluate them will become empty talk. He believes that the product is "1" and traffic is the "0" behind it. The better the product, the more traffic. If the product is not good, traffic alone is useless, but if the product is good but there is no traffic, the value cannot be reflected.
During the 2024 Beijing International Auto Show, Zhou Hongyi called on entrepreneurs to support domestic cars, especially new energy smart cars. Zhou Hongyi not only called on others to support domestic cars, but also took active actions himself, selling his foreign brand luxury cars and replacing them with domestic new energy smart cars. It is understood that Zhou Hongyi has purchased five domestic new energy vehicles so far.
In Zhou Hongyi's view, he represents the users who ride in the car and gives some suggestions to the car manufacturers from the perspective of the rear-seat user experience. His original intention was to cheer for domestic brand new energy vehicles and be a cheerleader for the atmosphere. Many of his friends have also started to switch to domestic new energy vehicles. He also clarified that he "will not take sides". As long as it is a domestic brand that is conscientious, diligent, and serious in making cars, he will volunteer to help promote it.
Zhou Hongyi also mentioned in the short video that next week he will go to Southeast Asia with some bloggers to investigate the situation of Chinese auto brands going overseas. "Domestic new energy vehicles represent Chinese manufacturing, Chinese technology, and Chinese brands. They are the Chinese power to create new quality productivity. Now they are also actively going global. In the next five years, the global market will be dominated by Chinese brands," Zhou Hongyi said. (Information)
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