news

On August 17, Xiaomi Chairman and CEO Lei Jun, Group President Lu Weibing, and Group Vice President Wang Xiaoyan live broadcast at Xiaomi Turpan Summer Testing Base.

Image source: Screenshot of Lei Jun’s live video

There were some flaws during the live broadcast, such as mute, jamming, and microphone crashing. This was the first time that this happened during Lei Jun's live broadcast. The mute lasted for several minutes, the hissing electronic music lasted for more than 20 minutes, and the "Everyone Says" multiplier of "Mr. Lei, the microphone is crashing" instantly exceeded 1,000.

Xiaomi Auto’s official Weibo account previously stated that in July 2024, the delivery volume of Xiaomi SU7 exceeded 10,000 units, and it is expected to complete the annual delivery target of 100,000 units ahead of schedule in November.

Lei Jun: If car company bosses all love and understand cars, China's auto industry will get better and better

Lei Jun said that he was particularly touched by the collective sense of honor and determination of Xiaomi executives to build cars together. At the beginning of this year, he called on all executives to participate in the test. The executive team drove a total of 100,000 kilometers, and the test car drove nearly 300 kilometers. "This matter is not difficult, but it is of great significance. Executives must go deep into the front line and understand the product. Only with this attitude can the product be made well." Lei Jun said.

In the live broadcast,Lu Weibing joked that there were not many bosses from car companies coming to the testing base, so Mr. Lei should not roll up the bosses.

Lei Jun said,If the bosses of car companies come for summer and winter tests, learn to drive, learn to race, and learn to drift, I think this is a good thing.

I think if the bosses of car companies all love cars,If everyone understands cars, I think our Chinese automobile industry will definitely get better and better.

Previously, Lei Jun said in his annual speech that if the boss wants to enter the car-making industry, he must understand cars, so Lei Jun’s first step in building a car is to drive it himself.

In order to deepen his understanding of cars, Lei Jun set himself a goal: to become one of the best drivers among domestic car company bosses.

to this end,Lei Jun also made up his mind to learn racing. Not only did he learn it himself, but he also took the Xiaomi management team to learn it together. In the end, he got the racing license as he wished.

Xiaomi Motors is studying entering Europe

According to Securities Times e-company, Lei Jun and Lu Weibing started this live broadcast after returning from a business trip in Europe.

Many executives' schedules are kept confidential, but Lei Jun not only does not keep them confidential, but makes almost all of them public. Lei Jun said, "Every user has his or her own judgment, and I hope everyone can see more and understand more."

During this trip to Europe, Lei Jun, Lu Weibing and others visited BMW, Ferrari, Lamborghini, Leica, etc., to experience the century-old automotive culture and explore the possibility of further cooperation.

During the live broadcast, Lei Jun mentioned his recent trip to Europe. He said that as a new car manufacturer, he felt it was very important to visit and learn from the best companies in the world, and he gained a lot.

Xiaomi's factory has just been built, and it has a very modern feel.But when you visit the BMW factory, you see the accumulation of history. For example, it is incredible that a 100-year-old factory can continue to produce and expand its production lines at the same time.

Lei Jun said that over the past 100 years, people have explored various types of cars and various types of roads. You can see the entire evolution trajectory. I think we are also very lucky. At the time when we came out, various technologies were relatively mature and the Chinese industrial chain was also very mature. Therefore, we can make a good car like SU7. It is not only the result of Xiaomi’s efforts, but also the benefit of the overall technological development and the completeness of the Chinese industrial chain.

Lu Weibing said in the live broadcast that Europe is much slower than China in the process of new energy transformation. Xiaomi should have awe of the automobile market. Now Xiaomi mobile phones are well-known and well-reputed in Europe, and they are studying when Xiaomi cars will enter Europe.

Lu Weibing revealed, "I am considering whether to bring Xiaomi cars to Europe so that everyone can experience them. Currently, European users are very impressed by the appearance and performance of Xiaomi cars. In the future, we want to make Xiaomi cars smarter so that Europe can experience them better.”

Daily Economic News is compiled from Securities Times e-company and public information

Disclaimer: The content and data in this article are for reference only and do not constitute investment advice. Please verify before use. You will be responsible for your own risks if you act accordingly.

Daily Economic News