Australian media: Australia will welcome more Chinese car brands
2024-08-17
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Australian Financial Review, August 16, original title: Export-hungry Chinese auto companies flock to AustraliaOne can easily count the number of automakers in any country - except China, which has rapidly moved from a follower to a leader in the global auto industry. Last year, China produced 30.161 million vehicles, more than the next four countries, the United States, Japan, India and South Korea, combined. Most of the cars made in China are sold domestically, but exports of more than 5.2 million vehicles still make China a major auto exporter in the world.
Tony Weber, CEO of the Australian Federal Chamber of Automotive Industries, said: "A market like Australia that does not have tariffs and non-tariff barriers is very attractive (to Chinese exporters). He said that China has become Australia's third largest supplier of new cars, some of which are new brands from China, and others are from international car companies (producing cars in China), and the quality meets the expectations of buyers. He said: "In the next few years, the world's automotive industry will undergo tremendous changes, which is good for consumers."
Consulting firm AlixPartners predicts that Chinese brands will account for 33% of the global auto market by the end of 2030, up from about 21% today. The firm also believes that Chinese brands will account for 45% of sales in the "new energy" vehicle sector, which includes electric cars and plug-in hybrids.
How will all this affect Australian consumers? Chinese manufacturers' inroads into almost all segments of the automotive market (except premium luxury cars and sports cars) are likely to increase significantly.
There are nearly 40 Chinese-made models on sale in the Australian market. This includes cars owned by Chinese car companies such as MG, Great Wall Motors, BYD, as well as all Tesla cars and some BMW, Volvo and MINI cars sold in Australia. We will also soon start to see Kia cars made in China in Australia.
As many as 10 Chinese brands are planning or investigating the introduction of their automotive products to the Australian market. According to the latest monthly new car sales report registration data released by the Australian Federal Chamber of Automotive Industries, about 110,000 Chinese-made cars were sold in Australia this year.
At the other end of the scale, China's FAW Hongqi has unveiled a model it believes is comparable to Rolls-Royce and Bentley, while Yangwang Brand is one of several Chinese car brands trying to take on Ferrari and Lamborghini. Although the task of breaking into the Western high-end luxury car market is much more difficult than selling at low prices, it undoubtedly demonstrates the ambitions of Chinese car companies. (Author Tony Davis, translated by Wang Huicong)
