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Dingxi City is located in the middle of Longnan. In recent years, with the rapid economic growth of the region, many excellent domestic and foreign clothing brands have entered the market, and the brand categories available for consumers to choose from have increased, and the competition in the men's clothing market has become more intense. Facing the ever-changing consumer market, as a front-line staff member who has been dealing with consumers for 10 years, Gao Xuxia, the manager of the Hongdou Men's Wear Store in Dingxi, Gansu Province, Youyi North Road, keenly captures the opportunities and challenges, and always implements the concept of "doing a good job in promotion and providing good service" to maintain the regional competitive advantage of the Hongdou brand.

Be a good promoter of Hongdou Comfort products.In the Red Bean Comfortable Men's Wear Store, a series of comfortable products are carefully displayed in an orderly manner, providing an unprecedented wearing experience for every customer who pursues quality and comfort. Among them, as a highlight of Red Bean Comfortable Men's Wear products, the 0-sense comfortable shirt has been widely favored by consumers since its launch for its high-quality and high-comfort characteristics such as lightness, softness, breathability, no ironing, and exquisiteness.

In order to promote the 0-sense comfortable shirts of Hongdou and focus on the sales of the main products, Gao Xuxia held Hongfen experience activities and roadshows to let customers experience the comfortable charm of 0-sense shirts. In May this year, the store roadshow carefully prepared by Gao Xuxia was in full swing. At the event site, the colorful decorations and the city scenery complemented each other, creating a modern yet warm atmosphere. Models wearing comfortable products such as Hongdou 0-sense comfortable shirts brought the event to a climax with a wonderful catwalk show, attracting a large number of pedestrians who stopped to watch and entered the store to buy. This was the second roadshow activity planned and carried out by Gao Xuxia in the first half of this year, which exceeded expectations and achieved remarkable results.

"The feedback we get from customers is very good. They all say that the fabric of the 0-sense shirts is very comfortable, and the ceramic buttons also give customers a good sense of class." The 0-sense comfortable shirts have become the star product of Gao Xuxia's store, with cumulative sales of more than 3,000 pieces.

Be a guardian of customer comfort experience.As a senior salesperson, Gao Xuxia sets high standards for herself and her team, whether it is pre-sales consultation, sales experience or after-sales service, and must be meticulous, patient, thoughtful and considerate, making the Hongdou Men's Wear Store a model for upgrading customers' comfortable experience.

Customer Mr. Li was full of praise for Gao Xuxia's service. As a business person, Mr. Li had heard of Hongdou's 0-sense comfortable shirts, but had never tried them in person. During the reception, Gao Xuxia introduced the characteristics and advantages of the 0-sense shirts to him in detail. During the try-on process, Mr. Li was pleasantly surprised to find that this shirt not only solved the problem of tightness and restraint of traditional shirts, but also maintained a good version, which is very suitable for business occasions. Gao Xuxia also provided Mr. Li with personalized matching suggestions. Mr. Li was very satisfied with this shopping experience: "Hongdou men's clothing products are not only super comfortable to wear, but the service is also meticulous, considerate and thoughtful."

Such cases are common in Hongdou men's clothing stores. "With the user as the center, products and services are indispensable." Gao Xuxia spared no effort in product promotion and also worked hard on service. She constantly optimized the shopping process and service details, striving to provide every customer with a shopping experience that exceeds expectations; she regularly organized employees to conduct customer satisfaction surveys and training, and continuously improved the team's service awareness and professional ability. Under her leadership, the customer satisfaction of the Dingxi Youyi North Road store continued to rise, and batches of new customers became "return customers" of Hongdou comfortable men's clothing.

Be a good leader in team building.Dingxi Youyi North Road store currently has 6 employees, with a positive team atmosphere, efficient and energetic work. In daily work, they have a clear division of labor and tacit cooperation. Whether it is inventory management, customer reception, product introduction or after-sales service, every link can be handled promptly and professionally to ensure smooth store operations.

"There are comparisons every day, and at the same time, business training is done well, so that every store clerk can clearly understand their sales level and business capabilities, and improve their service awareness." Gao Xuxia always shares what she has learned and felt with the team after participating in various training activities organized by the company. While improving the team's professional quality, it also helps everyone innovate their thinking and working methods. Therefore, in store operations and product promotion, Gao Xuxia's team dares to try new marketing strategies and promotion methods, and actively tries to practice the new retail model of online and offline integration of Hongdou Men's Wear, making full use of online platforms, expanding the brand's market space through social platforms such as Douyin, directly reaching consumers through community services, etc., opening up online and offline links, expanding channels, attracting traffic, and providing customers with a seamless shopping experience when entering the store for consumption, which drives the steady growth of store sales performance. In 2023, the store completed sales of 5.76 million, a year-on-year growth rate of 25% in 2022. Sales in the first half of 2024 increased by 5% year-on-year.

Gao Xuxia joined Hongdou Men's Wear in 2014. During the five years she served as the store manager of the Youyi North Road store, the store team's cohesion continued to increase, sales capabilities steadily improved, and business continued to grow, winning company awards year after year. In 2020 and 2021, Gao Xuxia was named an advanced store manager, in 2022 she was named an outstanding store manager, in 2023 she was named an outstanding store manager again, and was named a group model. In 2024, Gao Xuxia was awarded the honor of "Pioneer of High-quality Development" in the "Pioneer of High-quality Development" theme event launched by the Party Committee of Hongdou Group.

Gao Xuxia is grateful for her growth at Hongdou and will continue to lead the team to explore and innovate in the future, "do what others can't think of, do what others don't have", and explore unlimited possibilities in the vibrant stage of Hongdou Men's Wear.