No matter how many doubts there are, the outside world has to admit that Lei Jun has spent three years building cars and replicated the miracle of Xiaomi mobile phones.

This yearXiaomi MotorsThe delivery volume of 120,000 units will bring in 30 billion yuan. Xiaomi Motors has officially entered the table, and Lei Jun has once again become a god.

1. Xiaomi receives RMB 30 billion

Xiaomi Auto has been extremely popular since its launch.

March 28Xiaomi SU7On the day of listing, large orders exceeded 10,000 units in just 4 minutes, exceeded 20,000 units in 7 minutes, reached 50,000 units in 27 minutes, reached 888.98 million units in 24 hours, and soon exceeded 100,000 units.

Such an amazing achievement has set a new record for orders in the industry. Of course, some people would say that this is just an order, and it is only meaningful to look at the actual sales and delivery volume.

As of June 15, the cumulative deliveries of Xiaomi SU7 exceeded 20,000 units, and the monthly deliveries in June exceeded 10,000 units.

In just three months, over 10,000 units of a single model were delivered, a speed that was "unprecedented". It also took a year for the new force to achieve the sales champion.

When Xiaomi SU7 was first launched, the delivery target for this year was 76,000 units. But just two months later, the impressive performance made Xiaomi raise the delivery target: 100,000 units guaranteed to be delivered this year, and 120,000 units to be delivered.

Lei Jun recently said that the goal of 100,000 units can be achieved ahead of schedule in November, which means that Xiaomi's delivery volume this year is likely to reach 120,000 units.

Based on the median selling price of SU7 of 250,000 yuan, Xiaomi Auto can earn 30 billion yuan this year.

2. Xiaomi joins the table

With a delivery volume of 100,000 units per year, this speed is unprecedented in the automotive industry.

ideal,NIO、XiaopengIt took these leading new car-making companies about three years to achieve this goal.

Xiaomi only needed three quarters to achieve this. Earlier, Xiaomi’s sales department revealed that the cumulative orders for SU7 have exceeded 110,000.In other words, orders are not a problem for Xiaomi; the only thing that needs to be considered is production capacity.

Supply chain integration is Lei Jun and Xiaomi's specialty. Whether Xiaomi can produce 120,000 cars this year, increasing production capacity is the key to success.

The second phase of Xiaomi's automobile factory is about to enter the construction stage, with an annual planned production capacity of 150,000 vehicles. The combined production capacity of the two phases will be up to 300,000 vehicles, which will be a strong guarantee for the delivery of 120,000 units of SU7 this year.

More importantly, Xiaomi Motors has obtained independent car manufacturing qualifications and no longer needs to rely onBAICOEM.

In recent years, production qualifications have been tightened, and Xiaomi Auto’s ability to obtain such qualifications proves its strength.

All signs indicate that Xiaomi Auto has squeezed into the table amid the fierce competition in the current automotive industry, adding a strong player to the new energy vehicle arena.

3. Lei Jun is once again regarded as a god

Lei Jun was smart and successful since childhood. He left many legends while studying at Wuhan University.

At the strong invitation of Qiu Bojun, the first generation of programmer in China, Lei Jun joined Kingsoft and was promoted to general manager, leading Kingsoft to successfully enter the capital market and achieve financial freedom.

Then, Lei Jun became an angel investor, incubating and investing in many well-known companies such as UCWeb, Huya, and Lakala.

Later, Lei Jun founded Xiaomi, and its mobile phone business ranked among the top three in the world. Looking back at Lei Jun's life experience, he is definitely the protagonist of a cool novel.

When Lei Jun announced the car-making plan in 2021, there were many doubts. However, Lei Jun responded to these doubts with practical actions.

At the launch conference in March, when the price of Xiaomi SU7 was displayed on the big screen, the scene was boiling and cheering, and many viewers even began to shout "Thor", and the excited voices continued one after another.

Later, SU7 became a big hit, and Xiaomi cars frequently appeared on hot searches, becoming a traffic saint. Therefore, many people called Lei Jun the god of marketing.

In response, Lei Jun said: "I know, this is all due to the huge success of Xiaomi SU7."

Many car companies and founders have many controversies behind their dazzling halo, and Xiaomi and Lei Jun are no exception.

But from a business perspective, we have to admit that whether working at Kingsoft, starting a business making mobile phones, or even making cars, Lei Jun has achieved huge success and has been deified time and time again.

Lei Jun's external image is a phenomenal complex complex:

There are both the dream projections of small town test-takers who have studied hard for ten years and made a comeback, as well as the heroic complex of financially independent people who are unwilling to lie down and continue to start their own businesses. Of course, there are also controversial nicknames such as "Leibs" and "Resk".