understand the voices of the masses, respond to user needs, and give financial consumer protection education “something to say”
2024-10-06
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financial anti-fraud has always been an important issue in the process of high-quality economic development. the recently held inter-ministerial joint meeting on preventing and cracking down on illegal financial activities clearly pointed out that it is necessary to comprehensively promote the full-chain governance of "preventing and combating illegal activities", establish and improve a monitoring and early warning system, and protect the vital interests of the people.
the rallying cry for popularizing financial knowledge and education has already sounded. huanbei, which is positioned as an intelligent credit service platform, actively responds to policy calls and unswervingly implements the business philosophy of consumer protection for the people, through multi-channel and multi-dimensional financial knowledge publicity and education. work to enhance users’ financial security awareness.
in the foreseeable future, huanbei will continue to play its role as the main force in education and science popularization. while improving the consumer rights protection system, it will focus on users’ actual concerns in life and effectively enhance the sense of participation, gain and security of financial services. sense and build a solid financial risk “firewall”.
1. take the pulse of the market and deepen the popularization of consumer protection knowledge
the advent of the era of interconnection has made the financial consumer service ecosystem increasingly digital and intelligent. however, at the same time, security challenges such as personal information security and user privacy protection have also followed, and more complex and hidden problems have emerged. financial fraud scam.
the "consumer financial literacy survey and analysis report" issued by the financial consumer rights protection bureau of the central bank once pointed out that the financial literacy levels of different consumer groups in my country show a certain degree of differentiation. among them, the financial literacy levels of the elderly and teenagers are relatively low. "one less" are the two major objects that financial education continues to pay attention to.
it is true that most groups under the wave of financial digitalization have realized the importance of financial security education, but how to reach the "last mile" of financial consumer protection to avoid users' own interests in adapting to the financial transformation process to a greater extent infringement is still the focus and difficulty of protecting consumer rights and interests.
in order to win this "tough battle" for financial security, shuhe technology's installment service platform also takes "those things that users care about" as the starting point, joins forces with regulatory authorities, innovates various forms to popularize financial health concepts, and continues to improve quality and effectiveness of consumer rights protection work.
based on its own perfect ecological system, huanbei uses the app as the key starting point and driving force for consumer protection education. currently, it has set up a consumer protection page within the huanbei app. by improving "credit information knowledge", "anti-fraud compulsory courses" and " the three columns of "financial knowledge" effectively create a systematic online classroom for popularizing consumer protection knowledge.
huanbei revealed that in mid-september, the "huanbei has something to say" special page was launched in the huanbei app, focusing on the three major financial security education points of network integrity, preventing fraud, and preventing illegal activities, using "keywords + stickers" to update it is an intuitive and easy-to-disseminate form to achieve efficient communication with users.
2. work diligently to build a financial security barrier
in fact, the launch of the special page "huanbei has something to say" is just the "tip of the iceberg" for huanbei to make steady and long-term progress in the waters of financial consumer rights protection. over the years since its establishment, huanbei has always attached great importance to building a strong financial security defense line, demonstrating a clear vision of financial services and a firm defense of financial consumption security.
in addition to improving the financial education system within the platform, huanbei is committed to broadening the coverage and visibility of consumer protection publicity, using the self-media matrix to launch the "huanbei anti-fraud with 'painting' theory" series of comics, the "huanxiaobei classroom" series of videos, etc. the easy-to-understand explanation format solves issues that users are concerned about in their daily financial activities.
in addition, huabei attaches great importance to the construction of "online + offline" dual channel communication bridges, promotes consumer protection education to penetrate into the market, and has carried out a number of financial anti-fraud knowledge popularization activities by going into communities and approaching the masses. , effectively guard users’ “money bags” and let the vitality of financial services benefit thousands of enterprises.
through multi-dimensional and omni-channel financial knowledge popularization, huanbei has successfully narrowed the digital divide and reduced the understanding cost of users' financial consumer rights protection. while extending the financial service value chain and improving the perception of the thickness of financial services, it also promotes its own financial consumer protection work has reached a new level.
huanbei uses the strength of technology and emotional warmth to build an anti-fraud defense system. so far, it has successfully dissuaded more than 7,000 defrauded users and recovered the losses of defrauded users of more than 100 million yuan. it has created a path to increase both operational quality and efficiency and service reputation. the benign driving path has solidified the golden sign of "finance for the people".
since the financial literacy level of our country's residents is still at an unbalanced stage at this stage, there is still a long way to go to popularize financial knowledge. huanbei will continue to enhance the narrative and innovation power of financial education in the future user service process, deliver a positive signal of "finance for good", and help high-quality economic development.
