live science popularization frequently overturns, where did dong yuhui go wrong?
2024-10-01
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□chen qi (jinggangshan university)
recently, dong yuhui, who is known as the clear leader in the live broadcast industry, has suffered from overturns one after another during his live broadcast of science popularization. one time was to protest against food additives and appeal to everyone not to demonize food additives. another time, it was claimed that marie curie won the nobel prize for literature, discovered uranium, and invented the x-ray machine, making a series of factual errors.
dong yuhui's comment section, which used to be filled with positive reviews, now also has a sudden change in his style of painting. the hot search comment area is full of controversy and criticism, for example: at first glance, it seems that you have eaten too many additives; you have become a food expert again, and you have installed it for him; those who sell goods should sell their goods well, and say less about other things that involve your knowledge blind spots... ... judging from these merciless ridicules and ironies, many netizens do not buy dong yuhui’s current science popularization.
from being a breath of fresh air in the live broadcast industry, to now dong yuhui, who is frequently overturned by netizens who use a magnifying glass to correct his mistakes, where did he go wrong? on the one hand, the mismatch between the identity of the anchor and his professional knowledge is an important reason for the dissatisfaction of netizens. as the most commented comment by netizens, don’t speak casually in areas you don’t understand. as a product anchor, dong yuhui's knowledge in the field of popular science and food lacks authority, and there is a sense of identity dislocation that he is taking over for others. in other words, from the perspective of netizens, is it your turn to talk about this kind of professional science popularization?
on the other hand, common-sense factual errors lead to a disconnect between the "cultural man" persona and the reality. marie curie has nothing to do with the nobel prize in literature, uranium, and x-ray machines. of course, some netizens pointed out that everyone's knowledge reserve is limited, and it may just be a slip of the tongue, so they should not be too harsh. but obviously the key to the matter is not this, but the fact that dong yuhui’s past knowledgeable anchor persona has stumbled on some common sense content. netizens naturally find it difficult to accept the huge gap, and some doubts and even criticisms it's inevitable.
looking further, the above reasons are actually just the "triggers" for dong yuhui's overturn. in other words, even if dong yuhui does not overturn on these two things, he will still overturn on other things. so how can we see it? in fact, it can be seen from these two recent incidents that marie curie overturned in science. this is a factual error, and there is nothing wrong with criticism and correction from netizens. however, when popular science takes food additives seriously, there are no obvious factual errors, but it is still criticized by netizens as value errors, that is, dong yuhui speaks for food additives, sitting crookedly, and standing up for capital.
it is not difficult to find that no matter how popular dong yuhui is, some netizens can always find an angle to criticize him. factual errors, anyway, you have to keep talking during the live broadcast, and there will always be times when you say the wrong thing. for example, during the previous live broadcast, you mispronounced the word "lun" in the "feather fan lun towel", which became one of the difficulties for netizens. as for value errors, there is no excuse to accuse them, because value judgments themselves can be discussed and constructed. for example, dong yuhui talks about facing up to food additives. some people see it as objective science popularization, while others see it for the sake of publicity. bringing goods and harming consumers. at the moment, dong yuhui is actually in a dilemma of being scrutinized and making things difficult for him.
so the key to the current situation is whether dong yuhui's level has plummeted, or has the eyes of netizens plummeted? in fact, it's not the case, but dong yuhui's identity has changed. the past filters are slowly fading away, and the "error tolerance rate" given to dong yuhui by netizens has dropped significantly. in the past, dong yuhui was a clear stream of culture and humor in the noisy live broadcast industry linked to 123; he was a "farmer's son" from the countryside, an english teacher who taught and educated people; he was a conscientious and conscientious employee of oriental selection. anchor xiaodong. under the many labels, an image that resists capital, rejects routines, is sincere and sincere, and is approachable and approachable naturally emerges. under such a halo of status, netizens are more willing to choose protection, tolerance, and understanding.
as external conditions change, the identity image that has been beautified, abstracted, and idealized by netizens in the past will naturally not be able to adapt to the new situation, and contradictions will emerge. now dong yuhui has separated from oriental selection and has become the wholly-owned owner of yuhui peer (beijing) technology co., ltd. perhaps dong yuhui is still the same dong yuhui, and he himself has not changed much. however, in the perception of outsiders, dong yuhui's change is an objective fact. he has become the leader of the company, a big anchor who does not worry about traffic, and has become a leader of the company. businessmen with considerable assets will inevitably lose their past labels. if he had called for a serious look at food additives a year or two ago, netizens might have thought he was thoughtful and helping everyone eliminate anxiety and misunderstandings. but now that he has come out to appeal again, many netizens will only think that he is a spokesperson for capital, thinking of ways to deceive consumers.
is dong yuhui, who has frequently overturned, really wrong? in fact, if we look at these so-called errors individually, there are indeed small fault-finding errors, but there are no serious errors of substance. if we really want to give a key mistake, we can only say that dong yuhui ignored the quiet change in his identity. he should realize that his identity with ordinary people has been fading. no matter how much he can sympathize with netizens, netizens cannot easily sympathize with him. looking back at the many grassroots celebrities on the internet, it is no exception that they cannot escape the endless cycle of being created as gods and then being pushed off the altar. this is because the process of superimposing traffic and capital is accompanied by the dilution of grassroots identity, which leads to a break with the identity of ordinary netizens, and what lu xun wrote is "a sad thick barrier between them."
how to move forward with hui is worthy of dong yuhui's serious consideration. on the one hand, if you want to wear a crown, you must bear its weight. the influence of every word and deed of a public figure cannot be underestimated. let yourself stand the scrutiny of netizens. there is nothing to complain about. now that you have obtained more public resources and rights, you must fulfill your due obligations as a public figure. before facing the public, you should be fully prepared. for highly professional content, you should always be in awe, acknowledge individual limitations, and humbly accept criticism from the public. on the other hand, adapting to the change of identity in a timely manner is called seeking a position in one's position. now as a company leader, dong yuhui's upper-level work, such as brand control, employee training, and company management, will be more in line with his current identity. of course, as spectators in the internet age, we can not blindly follow them when they are popular, not criticize them harshly when they are in trouble, and always view and discuss them rationally. this is the real way for us to "walk with hui".
