news

on september 20, the 2024 golden pupil awards ceremony concluded successfully in shanghai. as an expert in all-ecological value growth services for outstanding global brands, firebat e-commerce relied on its excellent multi-dimensional marketing strategy to successfully help domestic brands liangmianzhen and luyuan electric vehicles achieve effective growth, and won two golden eye awards in one fell swoop, including the much-anticipated "brand with the most digital intelligence management power" award.

according to the award application materials, faced with development bottlenecks such as the aging of the liangmianzhen brand image and the slowdown in the growth of new customers and new products, firebat e-commerce, in the process of serving the brand, based on the analysis of the liangmianzhen target group and its own products, focused on the group, we conducted in-depth insights from three major dimensions including product and content marketing, and exported multiple measures. in terms of crowd and content strategies, firebat e-commerce closely follows the trend of "domestic products" and uses hot events for marketing communication, successfully amplifying the personality characteristics of the liangmianzhen brand and stimulating consumers' resonance and identification. at the same time, through various innovative forms such as celebrity delivery, live broadcast linkage, and short video planting, firebat e-commerce not only expanded the brand's exposure, but also realized in-depth operation of private domain traffic, effectively capturing high-potential consumer groups. in terms of product strategy, firebat e-commerce has comprehensively sorted out and optimized the product line of liangmianzhen, implemented a full-cycle stratification strategy of strategically positioned models, pioneer models, assault models, and charge models, and developed a new product for generation z people. the new product "flower series" has successfully entered the younger market and met the needs of different consumer groups.

this series of precise and effective operational measures has achieved excellent results in actual combat. according to data, during the double 11 promotion in 2023, the number of people aware of the liangmianzhen brand increased by as much as 244%. the paid advertising on alimama’s site had a significant effect. the promotion click-through rate increased by 48.89%, the amount of guided transactions increased by 62.89%, and click conversions the rate is as high as 41.3%. the new product is ranked top 14 on tmall’s best-selling toothpaste list and top 6 on the positive review list. the store’s flagship product, the “40th anniversary gift box”, is ranked top 1 on tmall’s qinghuo toothpaste best-selling list and top positive review list, further consolidating the reputation of liangmianzhen in toothpaste. market leadership.

winning the golden eye award this time, firebat e-commerce conducted an in-depth analysis of liangmianzhen’s operating status and needs, and tailored a content efficiency improvement strategy. this not only helped liangmianzhen successfully achieve its growth goals, but also helped national brands transform and break out of differences in the digital era. it has set a successful example on the path of globalized growth. previously, zhong yuqing, ceo of firebat e-commerce, said in public that continuous investment in the digitization of production processes and product innovation, and transforming cultural labels into product competitiveness, are the key to achieving "long-lasting popularity" of domestic brands. we are optimistic about the growth potential of the domestic product market.

nowadays, with the upgrading of consumption and the change of consumer groups, as well as the increasingly mature technology, products and services made in china, domestic brands are facing opportunities while also facing the reshaping of brand image, adjustment of market positioning and consumer communication methods. change and other challenges. behind this, the service demand generated by the prosperity of domestic brands will bring more room for business expansion to the service provider group. for firebat e-commerce, it will continue to leverage its professional advantages in the field of brand ecological value growth services to provide more domestic brands with scientific and efficient marketing strategies and solutions to help them stand out in the fierce market competition. to achieve sustainable development, we can also seize market opportunities under the rising tide of domestic products.