news

“we still have a long way to go before everyone in the world can enjoy the wonderful life brought by technology.”from building the first mobile phone fourteen years ago to building the first smart car now, lei jun has witnessed xiaomi's growth process.

today (october 1) is national day, cctv news "china up!" 》special planning for the 75th national day, listen to lei jun, founder of xiaomi group, talk about the road to developing hard-core technology.

lei jun has been entrepreneurship in the technology field for more than 30 years.

in the autumn of 1987, 17-year-old lei jun entered the university. at that time, he said to his classmates with great ambition,to build a great company.the seed of this dream took root and sprouted in his heart.

in 1992, after graduating from university, lei jun joined kingsoft to develop wps office software to compete with microsoft's office office software. at kingsoft, lei jun completed the transformation from a programmer to a business manager, and experienced the process of the company from being in trouble to re-emerging.

in order to catch up with the first wave of the internet, lei jun and others founded joyo.com, which mainly sells books and audio-visual products online. however, the internet bubble had burst at this time, and e-commerce had not yet fully emerged. lei jun was frustrated again, but he still chose to continue his business.

in 2010, lei jun founded xiaomi with more than a dozen colleagues. relying on a clear business model and accurate market position, in 2014, just three years after its release, xiaomi mobile phoneit occupies the market position of no. 1 in sales in china and no. 3 in the world.

since 2020, after entering a new decade of development, xiaomi has further established its goal of becoming the world's next-generation hard-core technology leader.for consumersit provides high-end technology products and proposes the strategy of "full ecology for people, cars and homes". therefore, building a car has become an inevitable choice for xiaomi.

looking at the domestic and international markets, xiaomi is an out-and-out "latecomer" in the field of car manufacturing.

but lei jun doesn’t think xiaomi missed the opportunity in building cars. he believes that cars are a century-old track.as long as you want to do it, it's never too late.

it took xiaomi three years from officially entering the car manufacturing industry in 2021 to the launch of its first car. looking back on the entire process, lei jun felt that the biggest difficulty was "to be a domestic product and a dream car." in lei jun's view, what china needs now is not followers, but "seed players" who can promote the rise of the domestic automobile industry.

lei jun set a "goal of climbing mount everest":“if you don’t reach the top five in the world, you basically can’t survive, so xiaomi motors’ goal is to become the top five in the world in 15-20 years.”

to this end, lei jun has set the principle of "keeping integrity and exceeding excellence" and learns from advanced companies to ensure that he can make the first car well. xiaomi spent two years building the factory and invested 3,400 engineers in the first car. the entire r&d investment exceeded 10 billion yuan.

more than 30 years have passed in the blink of an eye. today, xiaomi mobile phone shipments rank among the top three in the world, and xiaomi cars are already driving on the streets of china.

this summer, lei jun visited europe. across europe, xiaomi phones often ring. when the domestic car xiaomi su7 was on display in paris, friends in europe rushed to learn to say "xiao ai classmate" in chinese.

"thirty or forty years ago, as long as someone bought a foreign electronic product, everyone would pass it around and look at it. they were very envious. technology products became the protagonist of attention." lei jun recalled,"now, all these have changed, and chinese technology products have become the protagonist of attention."

as a member of china's technological development trend, xiaomi itself has also undergone earth-shaking changes. ‍

lei jun said: "so many outstanding engineers have joined our team, which gives us the confidence to start from the most basic material research and development. we also developed our own operating system, made our own large artificial intelligence model, and even built our own global state of the art factory.our progress is because china is rising!”

after more than 30 years of entrepreneurship, lei jun is most proud of his youthful mentality. he said:"as long as you have dreams in your heart, you will maintain the passion, sincerity and curiosity of a young man."

lei jun said that china today is also very young. from poverty in the early days of the founding of the people's republic of china, to now the whole world is using scientific and technological products from china.the way everyone is working hard is the best way for a young person to look.

if one day you see byd's flagship store in the center of milan, italy, fly a dji drone on the beach in lisbon, portugal, or hear the ringtone of a xiaomi phone ringing in the alleys of paris, france, please be proud of yourself.

because this is the pride of young china!

source of this article: cctv news wechat official account (id: cctvnewscenter)