car weekly review｜volkswagen once again lowered its full-year target, and the zhijie r7 is set to exceed 10,000 units in three days
2024-10-01
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01.volkswagen lowers profit and sales targets
recently, volkswagen group lowered its full-year profit target for the second time this year to 5.6%. at the same time, new car deliveries are expected to drop to 9 million vehicles in 2024 from the previous 9.24 million vehicles. in this regard, volkswagen group ceo obermaugh analyzed that the european new energy market demand is shrinking rapidly. at the same time, chinese automakers and other manufacturers have entered the european market and have outstanding competitiveness, which has doubled the pressure on local german companies.
review
among the multinational car companies, volkswagen is already one of the most active car companies in transforming to electrification. its sales of pure electric vehicles in the chinese market have also firmly ranked first in the sales list of joint venture new energy vehicles. although volkswagen has repeatedly released news about high pressure, lowered performance expectations, cost reduction and efficiency improvement, the car company has continued to invest more resources in the field of new energy vehicles. in the chinese market alone, volkswagen has this time it was made clear that investment is increasing to accelerate its electrification and intelligent transformation.
02.benzL3level 1 autonomous driving will be delivered for the first time early next year
mercedes-benz announced on september 23, local time, that the new version of the mercedes-benz drive pilot driving navigation system will support a maximum speed of 95 km/h on german autobahns and will become the first choice for global mass-produced models. it is equipped with the fastest l3 level conditional autonomous driving system. it is reported that the new version will be launched and delivered in germany in early 2025. customer vehicles currently equipped with the drive pilot driving navigation system can be upgraded for free through ota or returned to the factory without replacing any vehicle components.
review
mercedes-benz has nearly 40 years of experience in autonomous driving research and development. in 2021, it obtained the world's first international certification for the l3-level conditional autonomous driving system in germany, and was the first to launch a model equipped with the system in germany in 2022; in the first half of 2023, the l3-level autonomous driving system was launched in nevada and california in the united states. obtain commercial license. in china, in 2023, mercedes-benz became one of the first companies to be issued a l3 conditional autonomous driving road test license in beijing; in 2024, it became the first company to be approved to carry out l4 city and highway testing in beijing at the same time. international car companies conducting self-driving tests will conduct tests on designated roads in beijing.
03.avita technology has independent listing plan
on september 26, changan automobile stated on the interactive platform that avita technology will develop independently, conduct market operations independently, integrate the resources of strategic partners, and has an independent listing plan. it also hopes to work with more strategic partners in the future. , work together to create.
review
currently, avita is actively promoting in-depth cooperation with huawei. for changan automobile, choosing the avita brand to take the lead in cooperating with huawei further demonstrates the importance changan automobile attaches to this brand. the next three years will be a critical period for avita to build 'the new number one luxury brand', and will also be a period of intensive release of new products. according to the plan, avita will launch the extended-range power models of avita 11 and avita 12 in the fourth quarter of this year. in the next three years, avita will launch medium and large 5-seat suvs, large 6-seat suvs, mpvs and 17 new products including coupe. facing the future, avita will focus on the 250,000-700,000 yuan market.
04.yu chengdong: intellectual worldR7loss of a car3ten thousand yuan
on september 24, hongmeng zhixing’s first coupe suv zhijie r7 was officially launched. the pro version is priced at 259,800 yuan, the max version is priced at 299,800 yuan (82kwh battery, 667km battery life) and 319,800 yuan (100kwh battery, 802km battery life). the ultra version is priced at 339,800 yuan. yu chengdong said: "the zhijie r7 is truly built according to the standards, materials, design, materials, performance and workmanship quality of a 1 million yuan car, as well as the generation-leading high-end intelligent driving technology. selling a car at this price loss of more than 30,000 yuan.” on september 28, hongmeng zhixing officially announced that the single-day ordering of its first coupe suv zhijie r7 exceeded 2,000 units on september 28, and the cumulative ordering volume from september 24th to 28th. breaking through 11,000 units.
review
although some models "make money at a loss", according to the scale effect of the automobile industry, the overall expansion will help the company achieve profitability. since the beginning of this year, with the substantial increase in overall sales, yu chengdong has mentioned more than once that hongmeng smart’s business has reached a break-even turning point and is gradually entering the profit stage.
southern net, guangdong study reporter xu fanghua
