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blackbirds, bronzes, gluttons, fish bones, vegetation, hemp ropes... a clothing show that blends ancient chinese elements with modern fashion went abroad for the first time and flourished at china-france fashion week.

on september 29, at the 2024 china-france fashion week, it was co-sponsored by china shaanxi tourism group, chinese fashion research association, and china cultural center in paris, "fashion travel" magazine, shaanxi tourism group qishan zhou cultural tourism industry development co., ltd. the jointly organized "oriental first clothes, clothing originates from china - zhou yuan clothes week cultural costume show" (hereinafter referred to as "zhou yuan clothing show") was wonderfully staged at the china cultural center in paris, france.

at the event, liu hongge, director of the chinese cultural center in paris, joël bellassen, chief inspector of chinese language at the french ministry of national education and a famous sinologist, julien, a media person and sino-french cultural ambassador, celebrities in the literary and art circles, representatives of media experts, and shaanxi tourism the group's "zhou yuan yiyu" project team, guests from the government, fashion, culture, art fields, and chinese and foreign media jointly witnessed this grand event of cultural exchange between the east and the west.

interpret ancient chinese culture in the form of a fashion show and inherit the light of civilization that once illuminated the world

from 1046 bc to 256 bc, in the east of the earth, on the bank of the white river, a great dynasty that valued etiquette and music - the zhou dynasty - quietly emerged. in 1963, the word "china" was discovered in the inscription on a bronze vessel from the zhou dynasty, which is the earliest source of the word "china" discovered by physical archeology. the zhou dynasty dates back more than 3,000 years, and there are only a few official historical records. the fireworks and fireworks during this period have long since faded away with history. what kind of brilliant civilization and culture did this mysterious era give birth to?

"a man is a garment and a horse is a saddle." we can trace similar expressions back to the "book of songs". this is the ancient people's understanding of clothing and their yearning for a better life.

the productivity of the zhou dynasty was not yet developed. the zhou people had just left farming and farming. there was no cotton cloth. people wore raw materials directly from nature - animal skin, hemp, silk, etc. but the pursuit of beauty is human nature and has never changed. the "zhou yuan dialect costume show" is based on shaanxi tourism group's chronological research on clothing culture, integrating the exchange and collision of eastern aesthetics and modern design, interpreting the connotation and wisdom of zhou culture in a fashionable way, allowing people to experience three thousand years the dazzling light of ancient chinese costume culture uses modern artistic methods to explore the origins of "rituals and music in china".

ren chunmei, the chief costume designer of the "zhouyuan clothing show" said that zhouyuan is the starting point of chinese culture and today it is an important scenic spot in shaanxi and even the country. shaanxi tourism group organized experts to conduct detailed chronological research on the culture and costumes of the zhou dynasty. on this basis, we explored and designed a "zhou yuan yiyu costume show", which presented a total of "fengshen performance", there are five major theme chapters: "jishui baichuan", "the sound of bronze", "picking up flowers at dusk" and "rites and music of china".

joël bellassen, chief inspector of chinese language at the french ministry of national education and a famous sinologist, pointed out: chinese culture has a long history and once illuminated the world. however, from an academic and disciplinary perspective, the chinese often scratch the surface. for example, it is really possible to establish a doctoral degree in the study of ancient chinese fashion and clothing and the study of chinese cooking. shaanxi tourism group has made such breakthroughs in the fields of culture and tourism, which shows their corporate vision.

julien, a media person and cultural ambassador between china and france, said that three thousand years ago, ancient greece had hosted the first olympic games, and the pyramids had been standing for thousands of years. the light of the four ancient civilizations shines on the world. socrates, sakyamuni, confucius and other sages came to us one after another, and zhou culture carried an important part of the ancient world civilization.

an innovative breakthrough in sino-french cultural exchanges, expressing chinese culture in fashionable language

2024 marks the 60th anniversary of the establishment of diplomatic relations between china and france. in may this year, when president xi jinping visited france, he stated that china and france are both major cultural countries and the two sides should speed up people-to-people and cultural exchanges and "go in both directions." over the years, china and france have continued to promote exchanges and mutual learning between civilizations in many fields.

love culture and enjoy culture. this is a common characteristic of the people of china and france. on this basis, the cultures of both sides often produce wonderful blends and sparkling collisions. liu hongge, director of the chinese cultural center in paris, faced the wonderful performances in the fashion show and said: today i saw beautiful "living sculptures" belonging to china. fashion is a symbol of civilization and a common language for mankind. the "zhou yuan clothes show" pioneered foreign cultural exchanges and told the splendid history and culture of china in a "fashionable" way.

china-france fashion week is an important event in the world's fashion industry. it is an important stage for china and france to showcase their respective cultures to the world. it is also another "two-way journey" for both parties to inherit their friendship, focus on the long term, and start again hand in hand. the "zhou yuan clothes and clothes show" revitalizes china's ancient zhou dynasty with its costumes and brings back three thousand years of zhou culture with confidence.

"fashion" is an important symbol of france, and culture is a great symbol of china. using "fashion" to express the chinese civilization three thousand years ago and using clothing to show the beautiful life of contemporary people are one of the highlights of this china-france fashion week.

use fashionable means to interpret bronze cultural relics, remember he zun, and wear "china" on your body

zhouyuan, baoji is a world-renowned hometown of bronzes. the general secretary recently inspected the baoji bronze museum and specifically pointed out, "my country's bronze civilization has a long history and is unique in the world. it is necessary to strengthen the protection, research, publicity and interpretation of bronze cultural relics." the bronze "he zun" discovered in 1963 has the four characters "zhai zi zhongguo" in its inscription. this is the earliest source of the word "china" discovered so far. he zunshang's connotation of the word "china" continues to evolve, develop, and expand. it is not just a label for geographical concepts, but has gradually become a witness to the rapid changes in chinese civilization.

in the chapter of zhou yuan's clothing show "the sound of bronze", the stunning appearance of the bronze costume "he zun" is the best footnote of the "cultural resurgence". it has realized the true meaning of "wearing china on the body", making cultural relics come alive and integrating history and culture into the national trend. against the background of the current craze in bronze culture, it aroused enthusiastic responses from hundreds of spectators at the scene.

zhou yuan's clothes show in france to celebrate the 75th birthday of the motherland

on the occasion of the 75th anniversary of the national day, the "zhou yuan clothing show" held at the chinese cultural center in paris, france attracted the attention of many foreign friends. jacques ferrier, a well-known architectural designer who once designed the french pavilion at the shanghai world expo, pointed out that it was the first time in france that he saw a cultural show in which the chinese organically and skillfully integrated fashion, culture, and tourism. this is simply a romantic encounter between bronze and enamel, which makes people feel the integration of culture and tourism and unlimited creativity. we wish china a happy birthday and happiness to its people.

david, a representative from unesco, said that the entire show incorporates rich cultural elements of the chinese zhou dynasty, reshapes the feelings of family and country, and properly inherits the beauty of culture. the beauty of chinese culture has fascinated parisians. these chinese elements are combined with modern fashion design to present unique visual effects and cultural connotations, using our oriental aesthetics to show prosperous china.

four major theme chapters allow the world to get closer to china through fashion shows

this "zhou yuan clothes show" in paris presented four major theme chapters: "fengshen yiyi", "jishui baichuan", "bronze sound", and "zhou huaxi picked up". faces of different races and skin colors in the world exquisitely interpret china's zhouyuan culture three thousand years ago, presenting a fashion feast that blends ancient and modern times, and combines china and the west. zhou yuan yiyu won unanimous praise from the international fashion industry and the media for its reproduction and re-creation of the ancient zhou yuan life scenes.

in the chapter "feng shen yi clothing", the mysterious images of gods from ancient times are designed using animal and plant bionics. the selection of fabrics mainly uses fur, leather and linen, and is combined with today's fashion trends to improve them. , this kind of creation is unique.

the chapter "jishui hundred rivers" revolves around the birthplace of the yellow river basin. the design is inspired by mountains, rivers, lakes, seas, plants and flowers, and depicts a beautiful picture of the harmonious coexistence of man and nature.

the "sound of bronze" chapter integrates the soul of bronze culture. each three-dimensional decoration is an exploration of the ancient art thousands of years ago. each fashionable design is a modern interpretation of ancient civilization, making the bronze age condensed. the sound of nature spans thousands of years, and is reborn in the language of clothes.

the chapter "picking up flowers in the evening" is based on the smart and classical zhou yuan's character modeling, with modern exaggerated design techniques, emphasizing the three-dimensional sense, expansion, proportion and layering of the clothing shape, and has a strong visual impact. it fully reflects the aesthetic concept of the collision between chinese traditional and modern clothing.

"civilizations are colorful because of exchanges, and civilizations are enriched by mutual learning. exchanges and mutual learning among civilizations are an important driving force for the progress of human civilization and the peaceful development of the world."

zhou bing, chairman of shaanxi tourism group, pointed out that the integration of culture and tourism and interpreting chinese culture in world languages ​​have always been the responsibility and mission of our company. only by facing the world can we have a future. the era when the cultural tourism industry relied on resources to win the market has gradually passed. only creativity can win more markets. the global cultural tourism market is coming to us. we will combine more cultural tourism products with fashion and technology, and strive to create a "shaanxi sample" of cultural confidence, so that beautiful china can bloom in the world and let the world better understand china in the new era. . welcome more foreign friends to travel to shaanxi, learn about chinese culture and enjoy chinese fashion!