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every national day, the scene of blooming flowers always arrives as expected. this year, the laomiao brand cleverly integrated traditional culture and modern technology in the form of a feast of light and shadow at the landmark water cube, adding a unique visual enjoyment to the national day. the blooming of the "baoxiang flower" in the old temple not only deeply integrates the elegance of the new chinese aesthetics, but also presents the good luck culture of the old temple in a visible and perceptible way, leaping into light and shadow in a creative visual form among.

the "baoxiang flower" of the old temple blooms in the water cube

through the "baoxianghua" blooming marketing campaign, the laomiao brand not only successfully attracted widespread social attention, but also cleverly combined the laomiao·guyunjin "rich and abundant" upgraded series of products with the "baoxianghua" represented the combination of good luck meaning strengthens the emotional bond between the brand and consumers. this marketing innovation not only enhances the market influence of the laomiao brand, but also brings new cultural experiences and blessings to consumers, highlighting the brand charm of laomiao.

flowers are blooming and everything is hot in the country

as a landmark building, the water cube is not only famous for its innovative architectural form and profound social influence, but also an outstanding representative of the integration of modern technology and art. against the background of light and shadow, the iconic "good luck" elements in the laomiao·guyun gold series are lit up one by one, converging into a baoxiang flower that represents ideals and perfection. at this moment, the water cube transformed into a "cube" filled with infinite blessings of good luck. this is not only an affectionate tribute to traditional culture, but also a warm and powerful way for the old temple to pass on the culture of good luck to everyone. consumer innovation.

the old temple performs a feast of light and shadow at the water cube

at the same time, focusing on the theme of "endless good luck", laomiao has accurately positioned itself as an online active platform for young people, through a series of interesting and creative special effects short films, xiaohongshu and other social platforms such as solitaire, check-in and hot topic interaction. in this way, we have successfully attracted a large number of young consumers to participate and gain visual enjoyment. we also wish consumers to gain “endless good luck”.

the blooming of "baoxianghua" is not only a visual feast, but also a cultural and emotional resonance. it arouses people's yearning and pursuit for a better life, and brings a steady stream of good luck, blessings and positive energy to people's lives. this is exactly the life attitude and value concept advocated by the laomiao brand - conveying the culture of good luck through products, so that every wearer can feel the happiness and richness of life.

as the national day approaches, the old temple uses this auspicious flower that contains "all things" good luck to offer its sincere blessings to the motherland's 75th anniversary. may this blessing, like the gorgeous baoxiang flower, bloom in the hearts of everyone who longs for beauty, and write a colorful chapter together; i also hope that the "good luck" culture of the old temple can be passed on to every consumer and accompany them. perceive luck and pursue the beauty of life.

baoxiang flowers bloom and good luck comes

"one flower has a thousand faces, one peanut has thousands of fortunes." baoxianghua, a pattern derived from the "solemn treasured xiang" of traditional culture, brings together the essence of hundreds of flowers and symbolizes wealth and perfection. it is not only the culmination of the beauty of various flowers in nature, but also an ideal flower that transcends physical form and is rooted in people's hearts. its patterns are gorgeous and complex, carrying profound cultural connotations and blessings.

laomiao has made an innovative interpretation based on the traditional baoxiang flower, cleverly integrating elements from the brand's past series with the pattern of baoxiang flower to create laomiao's exclusive "baoxiang flower" good luck symbol, a unique the shape of the four-leaf petals symbolizes the change of seasons and the passage of time, conveying blessings from all directions. this design not only enriches the cultural connotation of the laomiao brand, but also makes the symbolic meaning of "good luck" more diverse and profound.

the old temple’s exclusive “good luck” symbol “baoxianghua”

in the minds of contemporary young people, "good luck" is no longer limited to one aspect, but represents a comprehensive, diverse, and in-depth state of life. what they pursue is a positive and optimistic attitude towards life, hoping to feel good luck and blessings in all aspects of life. through the carrier of "baoxianghua", laomiao conveys the meaning of gathering good luck, making the brand's "good luck" connotation richer and three-dimensional, and satisfying young people's new expectations for a better life.

the design concept of "baoxianghua" is not only a visual innovation, but also a cultural and emotional transmission. it inspires people's yearning for an ideal life, which is exactly the life attitude and value concept advocated by the laomiao brand. through "baoxianghua", laomiao conveys this wish to everyone who loves life and pursues beauty, so that everyone can feel the infinite possibilities of life and the longing for an ideal future.

laomiao·guyunjin's "wealth and surplus" upgraded series of new products are projected on the water cube

guochao’s good “decoration” is upgraded and launched on the market

since its launch in 2018, the laomiao·guyun gold series has been committed to integrating innovative design concepts and profound cultural connotations of good luck to create ancient gold jewelry that conforms to the national trend. this series of products closely combines the consumer needs and aesthetic preferences of young people, constantly iteratively updates the design, and makes innovative breakthroughs in concept. while inheriting its historical heritage, laomiao integrates trendy and fashionable modern aesthetics into product design, making the ancient gold series unique in the gold jewelry market and continues to be favored by consumers.

the laomiao·guyunjin "wealth and surplus" upgraded series, as an inheritance of the brand spirit, transforms the traditional symbol of "baoxianghua" into the core of the design, which not only carries the unique "good luck" of the laomiao brand the implication is that this traditional element is reinterpreted with modern aesthetics. the "wealth flower" series captures the essence of oriental aesthetics with the smooth lines of four-leaf petals, and perfectly integrates traditional craftsmanship with modern aesthetics through the fine carving of ancient point-drilling techniques, so that each work presents the "national the charm of trendy fashion.

"wealth flower" set

the "inch of brocade and inch of gold" series is inspired by the traditional intangible cultural heritage tapestry weaving skills, and uses modern design techniques to reshape classics and reproduce the beauty of the east. the laomiao brand skillfully reinterprets past elements of ancient gold products such as lotus, gourd, bamboo, and dragon scale, allowing good luck and blessings to be inherited and sublimated in each exquisite work.

under the bright lights of the water cube, the blooming of the "baoxiang flower" became a visual feast, and consumers witnessed the glorious rebirth of this symbol of good luck against the backdrop of modern architecture. this fusion experience of culture and art makes consumers feel warmth and completeness from the bottom of their hearts. at the same time, it also injects new vitality into the laomiao brand with the integration of tradition and modernity. laomiao uses "baoxianghua" as a conveyer of good luck wishes and beauty, which not only enriches the cultural depth of the brand, but also interprets the new trend of oriental aesthetics with its unique fashion charm.