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in the golden autumn, on the bank of the seine river, the light and shadow of the clouds are ingenious. on september 28, 2024, paris time, the "2024 paris·prince kung's palace costume show" hosted by the prince kung's palace museum of the ministry of culture and tourism made a stunning debut at the wagram hall in paris. chinese ambassador to france lu shaye, minister chen li, as well as representatives from unesco, the general administration of international relations and strategy, the french national agency for scientific research, the french national institute of fine arts, the chateau de chantilly and other political and business circles, fashion circles, education, science and technology, more than 300 guests from cultural institutions attended the event.

in order to implement the spirit of general secretary xi jinping’s instructions on strengthening cultural confidence, deepening academic research, innovating exhibitions and displays, promoting the revitalization and utilization of cultural relics, and promoting exchanges and mutual learning among civilizations, the prince kung mansion museum has been focusing on ancient buildings and collection resources for many years. from the rich historical and cultural information and unique ancient popular culture elements, research, refine and excavate the essence and value of china’s excellent traditional culture, actively explore new contexts and new entrances for the contemporary expression of china’s excellent traditional culture, and strive to realize the realization of china’s excellent traditional culture creative transformation and innovative development. in the context of the era when the leaders of china and france announced the comprehensive restart of people-to-people and cultural exchanges, in september 2023, the first "prince kung's mansion costume show" was successfully held in paris, france, allowing the world to see the inheritance and development of china's excellent traditional culture in china.

2024 coincides with the 60th anniversary of the establishment of diplomatic relations between china and france. although we are thousands of miles apart, it does not feel far away. in order to further deepen cooperation, promote exchanges, and promote friendly exchanges between the two peoples, as one of the projects of the china-france culture and tourism year, the "2024 paris·prince gong's palace fashion show" has arrived again as scheduled. this event is co-organized by the chinese cultural center in paris, with the academy of fine arts of tsinghua university as the academic support unit, and beijing lawrence xu clothing co., ltd. and beijing international design week co., ltd. as the execution units. internationally renowned fashion designer lawrence xu served as the host of this fashion show, leading young and cutting-edge designers to display 48 sets of high-end clothing on site. "xifu begonia" and other representative historical and cultural elements of prince gong's mansion, using traditional chinese colors and traditional intangible cultural heritage crafts such as embroidery, mother-of-pearl, brocade, etc., with academic research results as theoretical support, spread the unique ingenuity to the world through fashionable and cross-border methods. the oriental aesthetics of luck.

the lights of civilization reflect each other. keep it in mind and practice it physically. this grand event held at the wagram hall in paris in september is not only a happy gathering of close friends of china and france, but also a symphony of eastern and western civilizations. prince kung’s mansion museum hopes to use the “prince kung’s mansion costume show” as an opportunity to continuously promote the integration of china’s excellent traditional culture and contemporary life, deepen exchanges and mutual learning between eastern and western civilizations, promote the global expression of chinese stories and chinese voices, and continue to enhance the chinese culture. the global influence of excellent traditional culture.