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it house reported on september 29 that mazda recently announced that smartphone remote start and other functions on some of its vehicles will no longer be free, but will require users to subscribe to the paid service mazda connected services. this move caused controversy, and many car owners expressed dissatisfaction with the car manufacturers' "cutting the leek" behavior.

it is reported that some of the connected services originally provided by mazda, such as remote start, vehicle health report, etc., are free. however, the company has now announced that it will convert these services to a paid subscription model, priced at $10 per month and $120 per year (it house note: currently about 840 yuan).

it is worth mentioning that mazda also removed a free remote start open source project developed by car owners through a dmca removal notice in 2023, claiming that the project infringed on its copyright.

at present,some owners have begun looking to third-party solutions, such as installing aftermarket remote start kits. however, these solutions often fail to provide the full experience of factory functionality. in addition, car owners may also face risks such as vehicle warranty invalidation.

this incident once again triggered concerns about the "software definition" of automobiles. with the continuous improvement of automobile electronics, the importance of automobile software has become increasingly prominent. automakers can control vehicle functions and even restrict the use of vehicles through software updates, which will undoubtedly bring greater uncertainty to consumers.