2024-09-29
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it house news on september 29th: unlike most of today’s sports car designs that pursue “aggressive” design, volkswagen seems to want to find a different approach. in a recent interview with british car magazine top gear, volkswagen design chief andy mindt said there's nothing wrong with designing cars a little more modestly.
"i think most people don't want to be the coolest person in the crowd or appear aggressive in public," minter said. "they want to be well-dressed and look good while remaining positive. why emphasis? what about aggression? our core value is: be a nice person.”
it house has noticed that in recent years, volkswagen's design has always adhered to the principle of "moderateness". for example, although the id.buzz model retains volkswagen's iconic "angry eyes" design, the overall style is retro and cute. most of volkswagen's suv models also give people a "mild" impression. even the gli and gti, which have downward-facing headlights and large grilles, do not look so "angry" among fierce competitors. .
in addition, minter also revealed that the company is working on the interior design of next-generation models and will improve the quality of the interior by eliminating cheap trim parts and increasing the use of high-quality materials.
"we will eliminate cheap plastic materials and use the cost savings to upgrade fabrics and overall interior quality," he said. "not only will this save money, but the cost savings will also be used in other areas."
following the recent release of the 2025 golf r and 2025 jetta gli in the united states, volkswagen plans to launch more new products in the next few years. the most anticipated one is undoubtedly the pure electric version of the gti. according to the company, its driving experience will be more exciting than the fuel version.