“a bowl of noodles” drives a big industry: visiting the lanzhou beef noodle cultural industrial park in china
2024-09-26
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as a local specialty food, lanzhou beef noodles have gone through a century of inheritance, innovation and development, and have now become a nationally renowned "golden business card" of the city. today, with the continuous growth of the development of lanzhou beef noodles industry, it is more necessary to integrate talent training, product processing, research and experience, cultural and tourism integration, etc. industrial clusters are needed to accumulate power and empower innovation. china lanzhou beef noodles cultural industrial park will focus on diversified formats such as industrial colleges, industrial research institutes, e-commerce, cultural and tourism research and experience, to create new quality productivity for the development of lanzhou beef noodles industry, promote industrial upgrading, and expand market boundaries.
activating the "talent engine" to empower industrial upgrading
"the lanzhou ramen restaurants in fuzhou are doing very good business. i like to eat lanzhou ramen too, so i came up with the idea of opening a lanzhou ramen restaurant." wei zhitao from fuzhou, fujian, is practicing making ramen under the guidance of a teacher.
from the establishment of the first beef noodle vocational training school in 2007 to the current 5 schools, gansu xinglong lanzhou beef noodle vocational training school has continued to grow and develop under the drive of favorable policies. in 2018, the xinglong lanzhou beef noodle international business school was established at lanzhou resources and environment vocational university to train some technical and management talents for the internationalization of beef noodles. in 2023, jinweide group, together with peili vocational college, lanzhou resources and environment vocational university, lanzhou modern vocational college, etc., launched the overseas lanzhou ramen "pei li workshop" and "jinweide beef ramen" brand international chain project, and carried out a new development model integrating lanzhou ramen cultural skills, chinese snack skills research, experience, tasting and skills training in new zealand, the united states, the united kingdom, russia and other countries.
building lanzhou beef noodle industry 4.0
in order to build a talent training supply chain, improve the industry management level, and drive the comprehensive upgrading of the lanzhou beef noodle industry chain, the china lanzhou beef noodle cultural industry park covering an area of 158 acres has started construction at the foot of xinglong mountain in yuzhong county.
the first phase of china lanzhou beef noodle cultural industrial park started construction on july 1 this year. the project is divided into industrial tourism sectors such as lanzhou beef noodle concentrated beef soup, semi-finished beef seasoning, chili oil, dehydrated vegetables, northwest local specialties, pre-packaged pre-prepared food, beef noodle shop equipment and facilities, and short-term skills training, technical schools, etc. the second phase focuses on industrial colleges, support for entrepreneurship, brand incubation, international chains, industrial research institutes, e-commerce, and lanzhou beef noodle cultural and art experience workshops that integrate research and study experience and cultural tourism, and plans to build a national-level lanzhou noodle cultural industry chain base.
"the main difference between western fast food and chinese fast food lies in industrialization." liang shunjian, chairman of gansu jinwei de la noodle cultural industry group, said that the china lanzhou beef noodle cultural industry park will transform lanzhou beef noodles from a traditional industry into an industrialized and standardized production model, create lanzhou beef noodles industry 4.0, and drive lanzhou beef noodles to go all over the country and the world with its "original flavor". at present, pepper bases for lanzhou beef noodles have been established in tianshui, wudu and other places; yak beef breeding bases have been established in gannan, yuzhong, qinghai and other places; garlic planting bases have been established in hexi, minle and other places.
"inheritance + expansion" promotes the integrated development of industries
the fate of "a bowl of noodles" affects not only the industry, but also the pulse of the development of an industry. "at present, the foundation of the first phase of the project has been completed, and the main structure construction is underway. after the completion of the project, it will drive employment, incubate entrepreneurship, develop industries, promote rural revitalization, boost the local economy, and become a lanzhou ramen cultural industrial park that integrates supply chain and industry-education integration." liang shunjian said that lanzhou beef ramen is connected to the agricultural and animal husbandry industry upwards and the pre-packaging industry downwards, and it also drives a large number of labor employment in the middle. there is huge room for development in many aspects such as the integrated development of culture and tourism, promoting rural revitalization, strengthening industrial strength, and enhancing cultural output.
when talking about future development, liang shunjian said confidently: "the current lanzhou beef noodle industry has entered a stage of high-quality development. this requires not only the integration of resources to the greatest extent, and the use of the lanzhou beef noodle global network to bring ganwei agricultural products to the world, but also the use of cultural tourism, branding, and supply chain output as a starting point, combining the inheritance and promotion of culture with the expansion of industrial economy, to enhance the influence and development level of the lanzhou beef noodle industry."
li li, an all-media reporter of lanzhou daily, and cheng wenxiu, an intern reporter, text/photo
