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after many preheatings, hongmeng zhixing’s first coupe suv was launched.

on september 24, the zhijie r7 was launched at huawei's autumn all-scenario new product launch conference. the new car has three range versions (667km, 736km, 802km) and a total of four models, with a price range of 259,800 to 339,800 yuan.

according to yu chengdong, huawei's executive director, chairman of the device bg, and chairman of the intelligent automotive solutions bu, the zhijie r7 is equipped with huawei ads 3.0 with end-to-end technology, the "full-blooded" tuling platform, and the co-pilot zero-gravity seat, and has the characteristics of low wind resistance, large storage space, and comfortable ride. "the zhijie r7 is better than the best," said yu chengdong.

according to yu chengdong, zhijie r7 received more than 30,000 orders in less than two weeks after the pre-sale. the max and ultra models will start mass delivery on october 15, and the pro model will start mass delivery on november 15. "now selling a car will lose more than 30,000 yuan. this year is definitely a loss. we will try to make it through next year after the volume increases." yu chengdong said.

want to make a comeback with zhijie r7

from the unveiling of the new car on august 26 to the pre-sale on september 10, and then to the launch, this is the third press conference involving zhijie r7 in a month. an insider told the reporter of daily economic news: "unlike car companies, huawei's layout is a '1+8+n' full-scenario strategy, and the full-scenario press conference will involve cars."

other analysis believes that many suvs with similar prices to the zhijie r7, such as lantu zhiyin, zeekr 7x, ledao l60, avita 07, and the new zhiji ls6, will be launched or unveiled in the near future. holding multiple press conferences in a month will allow the outside world to continue to pay attention to the zhijie r7 in such an environment.

to maintain the popularity, huawei and chery also want to make a comeback with the r7. at the end of last year, hongmeng intelligent driving released the pure electric sedan s7. with huawei's "black technology" and the price that "hardly competes" with tesla model 3, s7 received more than 20,000 pre-sale orders in 20 days, but then it started high and ended low. in this context, the industry believes that for huawei and chery, r7 is a product that cannot be lost.

yin tongyue, party secretary and chairman of chery holding group, once said: "chery has invested more than 10 billion yuan in the zhijie project. we have factories and products, and now two new products are being promoted. i am still asking mr. yu (yu chengdong) to give us more projects. huawei and our cooperation projects are always the top priority, and we do not need to do a feasibility analysis."

"chery automobile has profound experience in automobile manufacturing, while huawei has leading intelligent innovation capabilities. the two sides complement each other's strengths and join forces. the explosive power of zhijie is yet to come." yu chengdong said that tesla model y is a very excellent product, and zhijie r7 aims to be better than excellent.

relying on the "large size + intelligence" model y?

it should be noted that it is not easy for zhijie r7 to challenge tesla model y. before it, the models announced to compete with tesla model y include xiaopeng g6, jiyue 01, haobo ht, and denza n7, but their market performance is relatively average, and no model can exceed 10,000 units in monthly sales. among them, the monthly sales of jiyue 01, haobo ht, and denza n7 have long been hovering below 1,000 units.

in contrast, tesla model y has been in a hot-selling state for a long time. public data shows that from january to august this year, model y delivered a total of 289,400 new cars in the chinese market, with an average monthly sales of 36,000 units, ranking first in sales in china regardless of energy form or price range during the same period.

on the other hand, the zhijie r7 is hongmeng zhixing's first coupe suv. it is understood that the advantage of coupe suvs is their appearance, but it is also a disadvantage. the fastback design will sacrifice some interior space. from the perspective of past coupe suvs, except for the tesla model y, the sales performance of other models is mediocre, and the overall market share is still small.

despite this, some brokerage institutions believe that the zhijie r7 still has sufficient potential. "there are not many high-quality coupe suvs in the target market, and the r7 has obvious advantages. compared with luxury brand suvs of the same level, the zhijie r7 has significant advantages in intelligent driving experience and cost performance; compared with coupe suvs of the same level, the body size is larger and it is enabled by huawei ads intelligent driving." tianfeng securities said that the zhijie r7 has obvious advantages over competing products with its two core selling points of "large size + intelligence".

"zhijie mainly competes with tesla, zeekr, and xiaomi. zhijie faces a more intense competitive environment, but chery itself has a complete new energy transformation strategy, covering high, mid-range, and low-end, as well as pure electric, hybrid and other power routes. the development of new energy is the company's future strategic focus." ping an securities predicted in a research report that "zhijie can serve as a supplement to chery in the mid-to-high-end new energy field. it is estimated that zhijie's sales volume in 2024~2026 will be 67,000, 200,000 and 280,000 respectively."

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