ff launches new brand fx and product plan and has cooperated with 4 domestic oems
2024-09-21
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beijing news shell finance (reporter bai jinlei) on september 20, beijing time, electric travel ecosystem company faraday future (hereinafter referred to as ff) announced the launch of its second brand faraday x (fx for short), and launched two aiev models fx 5 and fx6. in addition, ff also announced that it has signed a cooperation agreement with four domestic oems to become the first oem in the united states to fully promote extended-range aiev (intelligent electric vehicles).ff said that the price range of the first two products of the fx brand, fx 5 and fx 6, is expected to be between us$20,000 and us$30,000 and us$30,000 and us$50,000 respectively. the new brand faraday x is an important part of ff's overall growth strategy.matthias aydt, ff's global ceo, said, "the faraday x brand is driven by a variety of factors, including the market environment, competitive landscape, user needs, corporate strategy and industry adjustments. looking ahead, i am full of expectations for our prospects and confident that we can achieve our set goals."through user surveys, ff found that american users often encounter key pain points when purchasing electric vehicles, such as high vehicle costs, range anxiety, smart cockpit experience, and limited selection of autonomous driving solutions. ff said it hopes to solve these challenges through innovative solutions under the new brand fx.ff said that the company's new brand strategy is to integrate global auto parts and supply chains to the united states and promote the development of the pure electric aiev (b-aiev) and extended-range aiev (re-aiev) industries in the united states. the ff 91 2.0 series products are aimed at the ultimate ai luxury market, while the second brand fx is aimed at the mass market. at present, ff has signed agreements with four first-tier chinese oems.at the press conference, ff also announced the preliminary results of the pre-research activity of "ai car for all, co-creation by all". in nearly 10,000 questionnaires, users reported that the us electric vehicle industry lags behind in many aspects: such as extremely low market penetration of new energy vehicles, slow development of supporting infrastructure such as charging stations, incomplete domestic supply chain, limited product variety, high prices, and insufficient government support.ff said that from the perspective of industrial opportunities, the aiev mass market in the united states is a vast blue ocean, which means there is a huge opportunity to provide suitable products, especially in the almost untapped re-aiev (extended-range artificial intelligence electric vehicle) market. although the united states is the originator of the global electric vehicle industry, its market penetration rate of new energy vehicles is only about 18%, compared with 53% in china, showing huge market opportunities.
edited by cheng zijiao
proofread by zhao lin
