china national radio network comment: the "three sheep" who have caused public outrage must pay the price
2024-09-21
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the "three sheep" internet celebrity anchor "crazy little yang" recently live-streamed the sale of "hong kong meicheng mooncakes". it was revealed that the mooncakes were not produced and sold in hong kong, but were produced in guangzhou and foshan. on the 17th, he was investigated by the hefei high-tech zone market supervision and administration bureau for suspected "misleading consumers". on the 18th, the guangzhou huadu district market supervision and administration bureau issued a report on the situation involving meicheng mooncakes, saying that in terms of business operations, "no illegal behavior has been found so far", the brand authorization and commissioned processing procedures are in compliance, and there are no abnormalities in recent supervision and inspection and food testing.
however, the fact that there are no problems with product quality does not mean that there are no problems with the anchor’s sales, nor does it mean that “three sheep” can ignore consumers’ legitimate return requests and continue to get away with it by playing dumb.
the anchor "crazy little yang" used words or promotional materials such as "no. 1 in sales nationwide", "hong kong meicheng black truffle lava milk yellow mooncakes that people have to queue up to buy in hong kong", and "mixed by michelin masters" to promote mooncakes in the live broadcast room, which clearly tended to mislead consumers. many legal experts pointed out that it violated the advertising law, internet advertising management measures, and online live marketing management measures (trial) and other laws and regulations, and was suspected of false propaganda and defrauding consumers.
it can be said that both the mooncake merchants and the live streamers tacitly "fleeted" hong kong local products to raise the price of mooncakes. they made a lot of money, but ignored the most basic right of consumers to know.
nearly a week has passed since the incident was exposed. "three sheep" only refused to accept the return of the product on the grounds that the "seasonal product" was not of quality and was not subject to the "7-day no-reason return" clause. apart from that, there was no positive response. but silence cannot wash away or evade the legal responsibility. a lawyer pointed out that if it is confirmed that there is "false propaganda", then the "exemption from liability" clause that seems to be cleverly used by "three sheep" will become invalid, and the penalty will be "return one and compensate three" according to the penalty.
previously, there were incidents of false power ratings for hair dryers, wall breakers and meat grinders without any "three-no" labels. this year, there were incidents of "bad meat" pork with preserved vegetables and water injection in beef rolls. "three sheep" has repeatedly been exposed to similar negative news, but it either denies it or does not respond. at most, it just returns the goods, and the supplier bears the legal responsibility for product quality. by "dragging" and "hiding", it has survived several crisis incidents almost unscathed, and its voice has become louder and louder. is it just luck?
but this time it is obviously unsustainable. data shows that the live broadcast room of "three sheep" has promoted meicheng mooncakes many times. the sales of the brand on the yizhibo platform in the past 30 days exceeded 50 million yuan, which has a wide impact. the "three sheep" that has angered the public should not only properly solve the after-sales problem, but also pay the due price for violating laws and regulations. sincere apology, active compensation, and rectification are the correct attitudes to solve the problem.
business is based on honesty, not to mention the live streaming of goods based on the trust of fans. whether it is false advertising and fraudulent consumer fraud remains to be determined by the authorities. but it is obvious that live streaming, while calling "family" affectionately, is calculating how to play word games and mislead "family" by taking advantage of loopholes. such live streaming will not be popular for long and will be backfired sooner or later.
