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in the home electric suv market, what are the main market obstacles faced by mid-to-high-end models?

in my opinion, it is nothing more than the contradiction between consumers' growing demand for experience and the prices of mid-to-high-end models.

in short, more and more family car consumers want to experience more comprehensive intelligent new energy vehicles, and have higher requirements for the vehicle's space quality, technological quality and core driving performance. although most mid-to-high-end new energy vehicles on the market can meet these requirements, the price of more than 200,000 or even more than 300,000 yuan also makes ordinary family consumers stay away.

on september 19, with the official launch of the first model of nio's new brand, the ledao l60, the previous market barriers were broken. this new car, positioned as a family smart electric suv, not only has a surprising price of 206,900 yuan, but also provides users with baas electric car rental services. under the electricity rental mode, the price of the new ledao l60 car is reduced to 149,900 yuan, and the monthly battery rental fee is as low as 599 yuan.

in terms of product strength, ledao l60 also brings great surprises to home consumers.

ledao l60 has a large five-seat comfort zone

for home consumers, the space of the vehicle is naturally a key factor in judging the product strength.

in terms of space, ledao l60 has a wheelbase of 2950mm. it takes advantage of the leading architecture and efficient three-electric technology, combined with the design proportion of long axis and short suspension, to create a large space for leapfrogging. specifically, the effective leg and knee space of the second row of the car reaches 160mm, and the head space reaches 1010mm, bringing freedom to ride. at the same time, the "five-passenger five-box" space design plus the 52l on-board smart large freezer realizes storage freedom.

in addition, ledao l60 continues to improve its comfort technology.

for example, the ten-layer ergonomic composite structure seats are both soft to the touch and supportive, so you won't feel tired after sitting for a long time. the rear seats are electrically adjustable, and the middle seats are also flat and spacious; the special temperature control technology effectively relieves the hot feeling of the seats after being exposed to the sun. the front row hidden large-angle electric air outlets deliver air at high points to form an "air blanket" above the head; the second-row b-pillar air outlets, which are rare in the same class, do not blow directly, are more considerate, and are more friendly to the elderly and children.

in terms of the design of the panoramic skylight, the new car is equipped with a 1.9-square-meter lowe technology skylight, which can block 99.99% of ultraviolet rays and has a sun protection index of spf130+, truly achieving an all-dimensional comfortable experience.

nio’s technological foundation plays an indispensable role in creating true technological equality

in terms of intelligence, which is of great concern to current family car consumers, ledao l60 applies nio's world-leading underlying technology for the next decade. it is the first to be equipped with the nt.coconut ledao intelligent system, and the first to fully apply the industry's only vehicle-wide operating system "skyos tianshu", realizing true vehicle intelligence, leading in the next three to five years and becoming mainstream in the next eight to ten years.

based on this, the ledao l60 city oasis ai smart cabin brings a rich and immersive car experience. the 17.2-inch 3k central control screen, rear screen and hud three-screen linkage, combined with the same 7.1.4 dolby atmos sound system and 16 million color ring cabin light waterfall atmosphere lights, create an immersive "sound, light and electricity" entertainment space.

in addition, five cabin modes, including nap, oasis and camping, create new mobile space experiences such as camping room, audio-visual room, parent-child room, etc., and can be customized according to family usage habits, bringing a sense of exclusive customization for thousands of people. xiaole ai family partner who understands the whole family better is not only a voice assistant, but also can recognize and remember people, becoming a caring butler for the whole family.

moreover, the ledao l60 is equipped with the osd ledao intelligent driving system as standard, which can be used right after delivery and is easy to use across the country. the national coverage rate of the high-speed city fast pilot assistance noa is 99.99%; the full-scenario pilot assistance noa is available in 726 cities right after delivery, covering more than 2,700 county-level administrative regions; the intelligent parking is stable, accurate and fast, with a parking success rate of more than 99%, and it can be easily parked in less than 40 seconds.

with the help of 900v architecture, ledao l60 is committed to making home travel painless

based on nio's technology system, ledao l60 also leads its class in core performance.

the new car is equipped with the only full-range 900v high-voltage architecture in its class.

the self-developed 900v silicon carbide motor has a driving efficiency of up to 92.3%. coupled with its low wind resistance design and lightweight structure, its power consumption per 100 kilometers is as low as 12.1kwh, effectively reducing the endurance pain point of pure electric vehicles.

it is worth mentioning that as a family suv, ledao l60 has exclusive tuning for family travel, which can meet the dual needs of driving and comfort. the xingyun shuxiang chassis is both soft and hard, with a comprehensive shock isolation rate of 96%, coupled with the iss intelligent comfort brake system, achieving a luxurious upgrade in driving quality.

in terms of safety, ledao l60 is developed in accordance with the "china-europe double five-star safety standard", with a steel-aluminum hybrid double-cabin body, 2000mpa submarine-grade steel, 59 collision test conditions that exceed industry standards, and 45 active safety and intelligent assistance functions as standard for the entire series, providing users with full-scene and all-round safety protection.

for household consumers, the most attractive feature of ledao l60 is its "rentable and replaceable electricity" model.

in terms of battery swapping, ledao auto shares nio power's full-scenario energy-replenishing service system. by the end of the year, there will be more than 1,000 available battery swapping stations, and users can experience the convenient energy-replenishing of 3-minute fully automatic battery swapping when picking up their cars. at the same time, ledao's charging system has connected to more than 23,000 self-built supercharging piles and more than one million third-party charging piles, realizing battery swapping and charging in every county.

in the field of battery replacement, the battery rental model of ledao l60 not only significantly reduces the entry price of the vehicle, but also the battery rental price as low as 599 yuan per month can be easily afforded by most consumers, and the overall cost of use is much lower than that of fuel vehicles or plug-in hybrid vehicles of the same level.

conclusion:

with the launch of ledao l60, we believe that the home pure electric suv market will usher in a major reshuffle.

as a popularizer and equalizer of "high-end experience" and "high-end technology", ledao l60 not only has excellent vehicle product strength, but also reduces the pain points of users during use. more importantly, the ledao brand, based on the nio system, has brought a battery swap model and a vehicle-battery separation purchase method, which also brings more choices to consumers, helps the product quickly enter the mainstream market and become the choice of more consumers.