auto sales in august: byd sold 370,000 units, while the gap between ideal and the industry widened
2024-09-20
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in august, the auto market picked up. according to the china association of automobile manufacturers, auto sales in that month reached 2.453 million units, down 5% year-on-year and up 8.5% month-on-month.
focusing on automakers, it can be seen from gasgoo's statistics that most of them saw a year-on-year decline in sales this month, and those that outperformed the same period last year were still those that performed relatively strongly in the previous months. however, compared with july, most of them saw a month-on-month increase.
new forces perform differently, and the gap between ideals and the industry widens
in august, there were some unexpected changes in the delivery volume of new car-making forces. under the situation of a month-on-month increase in the overall auto market, the delivery volume of ideal, wenjie, nio, and nezha all declined compared with july. xiaomi's delivery volume was still at the level of more than 10,000, but because no specific data was released, it is still unknown whether it increased month-on-month. only xpeng and leapmotor showed a clear month-on-month growth.
however, the rankings remained almost unchanged, with ideal still in first place, delivering 48,122 new cars in the month, a 5.6% drop from the previous month, but still a 37.8% increase from the same period last year. from january to august, ideal delivered a total of 288,103 new cars, which was significantly higher than the same period last year.
the new hit ideal l6 is still doing very well, with deliveries exceeding 20,000 units for the third consecutive month, and the 100,000th mass-produced car rolled off the assembly line on september 13. the addition of ideal l6 has further increased ideal's market share. it is reported that in the new energy vehicle market above 200,000 yuan, ideal's market share reached 18% in july, surpassing tesla.
wenjie still did not "turn around", delivering 31,216 new cars in august, a decline of more than 20% month-on-month, which also led to hongmeng zhixing's delivery volume of only 33,699 vehicles that month, a decline of nearly 24% month-on-month. hongmeng zhixing did not disclose the reason, but some media reported that wenjie was upgrading its production line that month to prepare for the launch and delivery of wenjie m8, and the factory was on holiday due to high temperatures, which had some impact on the delivery of existing models.
after wenjie, leapmotor is next. after delivering more than 20,000 vehicles for two consecutive months, leapmotor crossed the 30,000-vehicle monthly sales threshold in august, delivering 30,305 new vehicles in that month, up 37% month-on-month and 114% year-on-year. it is reported that leapmotor suv family deliveries accounted for more than 72% of the total in that month, and leapmotor c16 delivered more than 8,000 vehicles.
nio delivered 20,176 new cars in that month, down 1.6% from the previous month and up 4.4% from the previous year, widening the gap with leapmotor. however, this is the fourth consecutive month that nio has delivered more than 20,000 vehicles per month. as a result, nio's total deliveries from january to august this year reached 128,100 vehicles, up 35.77% from the same period last year.
looking at xpeng, it delivered 14,036 new vehicles that month, up 3% year-on-year and 26% month-on-month, setting a new monthly sales record this year. from january to august, xpeng delivered a total of 77,209 new vehicles, up 17% year-on-year.
it is worth noting that on august 27, the highly anticipated mona m03 was officially launched, with a total of 3 models, priced between 119,800 and 155,800 yuan. according to official data, m03 received over 30,000 orders within 48 hours of its launch, with daily orders exceeding 2,000.
on september 10, it was reported that due to the "hot" orders for mona m03, xiaopeng recently adjusted its production schedule to ensure the car's production capacity, quality and delivery efficiency. to this end, it also asked its suppliers to respond positively. from this point of view, with the support of m03, xiaopeng's sales performance may see a significant improvement in the future.
xiaomi's deliveries in august exceeded 10,000 vehicles again, and have exceeded 10,000 for three consecutive months. as of the end of august, xiaomi has delivered more than 45,000 new vehicles this year, and it is expected to complete the annual delivery target of 100,000 units in november ahead of schedule. this means that in the next three months, xiaomi will deliver a total of nearly 55,000 new vehicles, with an average monthly delivery of about 18,000 vehicles.
byd sets new record in new energy
turning our attention to the old independent brands, the competition among them has increasingly shifted to the new energy vehicle sector. after all, the penetration rate of new energy vehicles continues to increase, especially in the passenger car field, and has become the mainstream of the market.
according to the data from the china automobile association, in august, the production and sales of new energy vehicles in my country reached 1.092 million and 1.1 million respectively, up 29.6% and 30% year-on-year respectively, and the sales of new energy vehicles accounted for 44.8% of the total new vehicle sales in that month. in terms of the passenger car sector, the sales of new energy passenger cars in the domestic market in august were 949,000, up 31.9% year-on-year, accounting for 54.4% of the domestic passenger car sales, which was a further increase from july.
"this is the third consecutive month that new energy passenger vehicles have accounted for more than 50% of domestic passenger vehicle sales, and this trend will continue," said chen shihua, deputy secretary-general of the china association of automobile manufacturers.
byd is clearly an indispensable driving force behind this trend. in august this year, byd accounted for more than 30% of the new energy vehicle market.
specifically, byd sold a total of 373,083 new energy vehicles that month, up 42.31% from the same period last year and 8.97% from july. it is worth noting that this sales volume has surpassed the 341,043 vehicles in december 2023, once again setting a new record for byd's monthly sales.
"byd always seems to have new brands to launch." when byd announced its august sales, an industry insider lamented.
this seems to be the case. for example, in march this year, byd returned to over 300,000 units thanks to the successive launch of the "glory edition"; in june, with the support of qin l and haibao 06, byd dynasty/ocean brand's monthly sales increased by more than 90,000 units compared with the previous month, reaching 324,838 units for the first time, and also bringing its overall monthly sales to over 340,000 units; in august, song l dmi, which was launched on july 25, also performed very well. it is reported that sales exceeded 10,000 units in just one week. combined with the combined force brought by previous models, byd's overall monthly sales hit a new high again.
of course, in addition to byd, chery, geely, changan and other old independent brands with relatively outstanding overall sales performance are also growing rapidly in the new energy vehicle sector.
data shows that in august, chery group sold a total of 211,879 vehicles, a year-on-year increase of 23.7%, of which 46,526 were new energy vehicles, a year-on-year increase of 158.5%. from january to august, chery group sold a total of 1,508,259 vehicles, a year-on-year increase of 41.9%, of which 272,847 were new energy vehicles, a year-on-year increase of 187%.
although an important reason for the rapid growth of chery's new energy sector is the small base last year, from a monthly perspective, it has successively exceeded 25,000, 30,000, 40,000 and 45,000 vehicles since the beginning of this year, and its monthly sales of new energy vehicles have entered the top five domestic brands.
according to chery, the rapid growth of its new energy products is due to the flexible product development strategy of "oil-electric synergy, integration of advantages". "in the new energy market, pure electric models occupy the mainstream market in terms of scale, but plug-in hybrid models are growing faster and have become the largest growth momentum in the current new energy vehicle market. the dual-track development of oil and electricity has become the development trend of china's automobile industry."
looking at geely, in august, geely auto group achieved passenger car sales of 181,229 units, a year-on-year increase of about 21% and a month-on-month increase of more than 20%. the cumulative sales from january to august were 1,287,741 units, a year-on-year increase of 34%, completing 64.4% of the annual sales target of 2 million units.
focusing on the new energy sector, geely auto group's new energy sales (including geely, lynk & co, and zeekr) reached 75,484 units in that month, up about 65% year-on-year, with new energy accounting for about 42%. from january to august, total new energy sales reached 454,720 units, up more than 97% year-on-year. geely said that its new energy transformation has entered a period of explosive sales growth.
according to geely's previously announced plan, its annual sales target for 2024 will increase from 1.9 million to 2 million vehicles, a year-on-year increase of 21%, of which new energy sales will increase by 70% year-on-year. gui shengyue, ceo and executive director of geely automobile holdings co., ltd., said earlier that "with the company's reasonable layout in various price segments, the scale effect and the improvement of intelligent technology, the new energy sector will soon turn losses into profits."
joint venture brands have recovered, with dongfeng honda increasing by nearly 70%
while most domestic brands have been rising thanks to new energy vehicles, joint venture brands have been frustrated by the gradual "shrinking" of the fuel vehicle market and the slow pace of their new energy transformation.
in august, with the overall auto market declining year-on-year, all joint venture brands included in gasgoo's statistics were affected, and their performances were worse than the same period last year.
however, from a month-on-month perspective, the performance of some joint venture automakers seems to have improved. saic volkswagen, saic gm, saic-gm-wuling, changan ford, changan mazda, gac toyota and dongfeng honda all saw month-on-month increases, especially dongfeng honda, which grew nearly 70% month-on-month in august.
a month-on-month increase is naturally a good thing, but combined with previous data, the performance of some automakers is still not optimistic.
for example, although dongfeng honda's sales in august increased significantly month-on-month, its sales in that month were only 23,803 vehicles. it should be noted that its monthly sales in january this year were still at the level of 65,000 vehicles, which had dropped to more than 40,000 vehicles in march, and remained at the level of 30,000 vehicles in the second quarter. in july, dongfeng honda's sales were only 14,229 vehicles, a sharp drop of 59.82% from 35,409 vehicles in june, and a drop of more than 70% from the same period last year. therefore, although sales rebounded in august, its cumulative sales this year still showed a 19% decline from the same period last year.
saic-gm also saw its sales increase by 5.7% month-on-month in august, but it was down more than 80% year-on-year. since the beginning of this year, saic-gm's sales have continued to decline due to multiple factors such as increasingly fierce price wars, insufficient progress in the new energy market, and the gradual loss of competitiveness of old products. in july, saic-gm sold only 15,000 vehicles, down more than 80% year-on-year and more than 90% month-on-month. therefore, the slight recovery in august is difficult to reverse the overall situation. saic-gm's cumulative sales in the first eight months fell by nearly 60% compared with the same period last year.
of course, there are also several joint ventures that performed relatively well.
for example, changan ford and changan mazda's cumulative sales this year are higher than the same period last year, but their volumes are not large, with combined sales in the first eight months less than 200,000 units. in contrast, although saic volkswagen and saic-gm-wuling have shown a year-on-year decline, the decline is small, and both are relatively large, so the situation is still good.
this is closely related to the improvement in the performance of the new energy vehicle sector. it is reported that saic volkswagen's new energy vehicle sales in august were 14,000 units, a year-on-year increase of more than 23%. its pure electric series id. family sales exceeded 13,000 units, and has been delivered for three consecutive months. saic-gm-wuling's new energy vehicle sales were close to 73,000 units, a year-on-year increase of 87.3%.
from this point of view, if joint venture automakers want to reverse the situation, they may have to speed up the transition to new energy. (gasgoo mina)
source: gasgoo
