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corolla xt vs f1: a comparison of the same origins reveals the truth丨qishi marketing

2024-09-17

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auto-first|zhang jiawen

in the global automobile market, toyota has always performed very strongly, and it can even be said that it is far ahead of other joint venture brands. as compact suvs of toyota north and south, corolla sharp and landa share the same platform, but the two are clearly distinguished in terms of configuration, price and quality. now, corolla sharp has launched a new model, and it is once again competing fiercely with landa, but which one is more purely cost-effective can only be determined through detailed comparison.

same quality, different price, 7.2% price advantage is obvious

the user group of compact suvs is mainly young people and families, many of whom are first-time car buyers or have limited budgets. therefore, price becomes an important consideration when they buy a car. within a limited budget, these consumers hope to get a higher cost-effectiveness. corresponding preferential activities can directly reduce the cost of car purchase and increase the attractiveness of the vehicle.

as toyota's two entry-level compact suvs, corolla sharp and r-class both offer fuel and dual-engine dual-power options, but the prices are slightly different.

in terms of the fuel version of the car, in order to lower the entire price range, the entry-level model of the fenglande is priced at 125,800 yuan, which is 4,000 yuan cheaper than the entry-level model of the corolla. the mid-range and high-end models remain the same, with the top-end model also priced at 169,800 yuan.

as for the dual-engine version that really sells well, corolla rui is more sincere in the intelligent hybrid dual-engine pioneer version. the suggested retail price of 139,800 yuan is 10,000 yuan lower than its competitors, and it is said that the terminal landing price of dealers can still be a surprise. in contrast, the price of the fenglande intelligent hybrid leading version has reached 149,800 yuan.

if you think it is not intuitive enough, we can do a rough calculation. the official fuel consumption of corolla hybrid is 4.56l/100km. according to the current price of no. 92 gasoline, if a family drives 10,000 kilometers a year, the difference of 10,000 yuan saved compared to fengshang can cover the fuel cost of an ordinary family car for 3 years. this kind of real money saving is more visible and tangible.

although brand and reputation are also important factors for consumers to consider when buying a car, these factors may be weakened to a certain extent in the face of price advantages. especially when products of different brands are not much different in terms of performance and configuration, price discounts often become the decisive factor in whether users buy.

therefore, the new corolla sharp has also introduced a number of car purchase benefits since its launch, such as 0 down payment for the entire series, 40% down payment and 0 interest for 3 years; 2-5 years ultra-long installments, leasing products up to 8 years; and replacement subsidies of up to 20,000 yuan and other financial policies. for users who want to buy a hybrid toyota, this is undoubtedly a big discount before the golden september and silver october.

sporty on one side and restrained on the other, which one is more toyota?

since both cars are built on the tnga-c platform and sold in different sales channels, they only have slight differences in appearance. but in the eyes of most people, they think that faw toyota has a purer bloodline, and the ruifang has the genes of the corolla family, so it is purer than the fenglanda.

it is even more obvious if you look at the appearance. the most obvious difference between the two cars is the front face. the c3 is obviously more restrained, with the car logo embedded in the bumper and the fog lamp frame below integrated into the gray trim. the corolla is consistent with the global design, with a large area of ​​blackened center grille and a floating car logo, which looks sportier and more impactful.

in terms of body and tail design, the two cars are almost the same, except that the waistline of the corolla is more obvious. in terms of body size, due to the different exterior coverings, the length of the corolla is slightly smaller than that of the falcon, but the rest of the dimensions are exactly the same, so it will not affect the interior seating space.

as for the details, the headlight structure and wheel rim shape of the two cars are slightly different. the corolla sharp, starting from the 2.0l luxury edition, is equipped with led headlights with adaptive high and low beams, while the c-class is equipped with matrix led headlights starting from the 2.0l luxury edition. the lighting effects are both very powerful at night.

the main difference in the wheel rims is in the design style. the tire specifications used in different configurations are all 17 or 18 inches. the flagship version of corolla sharp is equipped with 18-inch wheels, while the sports version of c-hr uses 18-inch wheels. relatively speaking, there are trade-offs in this aspect.

as for the interior, both cars use the same design language, with a 7-inch lcd instrument panel and a 10.25-inch floating screen. at first glance, there is not much difference, but if you sit in the car, you can still find the difference in texture. the main reason is that the 2024 corolla rui has made targeted upgrades in this regard.

for example, starting from the elite edition, the seats are upgraded to leather, the steering wheel is wrapped in leather, and the frequently touched door armrests and frames are covered with thermoforming materials. the kingpin dual power deluxe edition adds electric adjustment seats, which is as practical as the landa.

as a compact suv built for family users, toyota has achieved full system integration in terms of occupant safety protection. whether it is corolla sharp or ronda, even if you buy the entry-level version, toyota still equips them with the tss intelligent driving safety system as standard.

for example, the adaptive cruise control, lane keeping, pre-collision safety systems that we are familiar with are all included in this system. consumers can get richer configurations and higher safety at a relatively reasonable price. this is also the key reason why these two models have been hot-selling in the compact suv market for many years.

as for the power system, the 2.0l fuel and 2.0l hybrid versions of the two cars are exactly the same. the former is matched with a cvt gearbox that simulates 10 gears, with a maximum power of 126kw and a maximum torque of 205n·m. the hybrid version uses a 2.0l engine + electric motor combination, and the system can output a total power of 144kw. regardless of power performance or fuel economy, it is recommended to choose the intelligent electric hybrid dual-engine version.

in terms of actual driving, the two cars use the same platform and both have the excellent handling of the tnga-c platform. whether in the city or on mountain roads, the chassis performance is in the first echelon in the same class. the only difference is that the corolla has a certain sports gene, which is the toyota 86 we are familiar with, so it is slightly more pure in inheritance than the toyota land cruiser.

qishiguan: toyota's reputation is a good choice

as sister cars of the same family, corolla sharp and c-class are both excellent models that attract attention, and there will not be a situation where the product strength is completely different. however, objectively speaking, since the 2024 corolla sharp was launched, it is indeed more competitive in terms of configuration, price and quality, especially the hybrid version is 10,000 yuan less than c-class. this kind of real money benefit is hard not to attract consumers, so it is undoubtedly more cost-effective from multiple dimensions.