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recently, idc, the world's leading it market research and consulting company, released the "idc marketscape: china omni-channel marketing platform b2c solutions 2024 vendor assessment", and tencent qidian marketing cloud ranked in the "market leader" category.

as competition in the domestic consumer market becomes increasingly fierce, b2c companies are accelerating their transformation, focusing on consumer experience and promoting the deep integration of online and offline. in this context, centralizing global data to achieve digital marketing and building an independent and controllable private traffic system have become key steps in the digital transformation of corporate marketing. as a result, idc conducted an in-depth assessment of the main suppliers in the market from the two dimensions of strategy and capability.

idc pointed out that tencent enterprise marketing cloud has built an integrated, scenario-based, and intelligent marketing cloud platform based on tencent's social ecosystem to connect public and private domains, and is committed to improving the marketing effectiveness and customer experience of enterprises through digital intelligence. its advantages lie in its powerful product matrix, advanced ai technology, and diversified interactive channels.

among them, the integrated product architecture of tencent qidian marketing cloud covers a full stack of 12 application products, meeting the marketing demands of various scenarios, realizing product data interconnection and seamless collaboration of business processes, and a closed loop of marketing effects. at the same time, relying on tencent's social genes, big data processing capabilities and tencent hunyuan large model, tencent qidian marketing cloud provides advanced technologies such as generative ai and ai copilot, supporting functions such as sales and purchase prediction, content generation, and dialogue analysis. in addition, its marketing platform adapts to a variety of interactive channels, especially focusing on the development of offline activities, using advanced o2o models to open up online and offline marketing paths, tracking customer journeys throughout the process, and guiding marketing strategies.

idc pointed out that for enterprises that focus on developing the chinese market and whose businesses involve retail, finance, culture and tourism, tencent qidian marketing cloud is an option worth considering. its customer support functions are complete, and it can achieve global data access and real-time data processing to meet the needs of common marketing functions. based on tencent's self-developed large model, it conducts comprehensive data analysis and provides a one-stop personalized marketing solution selection. at the same time, tencent qidian marketing cloud has a variety of supporting products, covering data management, intelligent analysis, precision marketing and other aspects.

as b2c enterprises' demand for marketing technology continues to change, large enterprises need marketing platforms to provide global cross-channel data integration and massive data computing capabilities; while small and medium-sized enterprises are limited by resources such as marketing operations personnel and data analysts. therefore, investment in technology and talent has become a difficult task. in this context, tencent qidian marketing cloud, with its excellent platform orientation and composability, provides enterprises with more flexible and efficient solutions.

in september this year, the newly upgraded tencent qidian marketing cloud was unveiled at the marketing cloud special session of the 2024 tencent global digital ecosystem conference. based on the "growth mindset", tencent qidian marketing cloud released six new upgrades, integrating scattered marketing tools through a base [cdp customer data platform], two core engines [fa fusion analysis engine] and [ma marketing automation engine], unifying business flows, data flows and ai technology engines, and providing a one-stop solution to the three core demands of enterprises: full-domain data integration, full-scenario analysis and decision-making, and full-journey intelligent marketing.

(tencent qidian marketing cloud upgrades to a new architecture of "one base, two engines, and three applications")

at the same time, the [rta advertising analysis] application was launched around public domain delivery to customize exclusive advertising models for customers and improve the roi of public domain conversions; around private domain efficiency, the scrm [enterprise micro interaction] application deeply combines the three capabilities of cdp, fa and ma to help companies achieve high conversions in private domain ecosystems such as corporate wechat, public accounts and mini programs. at the same time, tencent qidian marketing cloud relies on tencent hunyuan big model and tencent cloud ti-one's powerful model training and reasoning capabilities to continuously upgrade ai marketing applications, create a future-oriented marketing technology platform for enterprises, and solve the two major problems of "public domain customer acquisition" and "private domain growth" in one stop.