the "one-to-one express delivery" model has significant advantages, and shunfeng has firmly occupied the same-city instant express delivery track
2024-09-14
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in recent years, people have higher and higher requirements for timeliness. instant intra-city express delivery has become one of the fastest growing sub-industries in the logistics industry, and industry competition has entered a white-hot stage. shansong is the only brand in the industry that focuses on one-to-one express delivery. it has persisted in one-to-one express delivery for ten years, which has not only won wide recognition from customers, but also led the development of the industry.
two major models of the same-city instant delivery industry
at present, there are two different delivery modes in the same-city instant express delivery industry. for consumers, the only difference in delivery time is a large difference, and this is the difference in the operating models of express delivery companies.
cui zhongfu, vice president and secretary general of the china federation of logistics and purchasing, once pointed out that the industry will present the following three characteristics: first, the market will mature in competition; second, customer demands will become increasingly diversified; and third, the market will be highly active. cui zhongfu believes that instant delivery, as an emerging logistics service, can not only reach consumers faster and more accurately, but also extend the reach of traditional logistics services; it also promotes the innovation of business models and has become an important infrastructure.
at the same time, after years of rapid development, the instant delivery industry has formed two distinct delivery models. one is the group order distribution model represented by the b-end service, and the other is the one-to-one express delivery model represented by the c-end service. the industry structure has basically been formed and it is difficult to break in a short period of time.
to occupy the track, you need to build an effective moat
the c-end one-to-one express delivery model currently mainly serves c-end and high-end business customers. companies represented by shansong have been deeply involved in this field. its characteristics are that the delivery personnel only deliver one order at a time, and the sender and the recipient are directly connected point to point without any stopover or transfer in between. the delivery time is more controllable and safer. the advantages are faster and safer, and the biggest difficulty is that it requires a large number of delivery personnel.
compared with the b-end group order model, the c-end one-to-one express delivery model has a smaller market capacity, but it is easy to form an advantageous competitive barrier, and the entry threshold is relatively high, making it difficult for latecomers to survive. the needs of c-end customers have three obvious characteristics compared to those of b-end customers:
first, demand is highly discrete. customers may have demand at any point in time and space in the city.
second, the demand is immediate. once the customer has a demand, we must respond immediately and go to the customer's door immediately;
the third is the personalization of needs. the needs of each customer are different, and they must be able to be customized at any time.
the characteristics of these three demands determine that the capacity structure for one-to-one express delivery on the c-end must be a large-scale, high-density network distributed and flowing throughout the city, rather than just flowing within the business district.
take shanfeng express as an example. now shanfeng express can respond within an average of 1 minute, arrive at the door in 10 minutes, and deliver in 60 minutes within the 6th ring road of beijing. if new entrants want to achieve the service quality and timeliness of shanfeng express, they must first provide huge subsidies to the huge group of transportation capacity distributed and flowing throughout the city. at the same time, since most of the customer demand for one-to-one express delivery on the c-end is emergency and unpredictable, it is difficult to increase the volume in a short period of time through subsidies or advertising, and it is even more difficult to match supply and demand. industry experts call this situation the first-mover scale barrier advantage, that is, in the one-to-one express delivery model on the c-end, once a company forms a service scale in a city, it will form a large scale barrier of service quality and service timeliness, and it will be difficult for latecomers to enter unless the leading company makes mistakes itself.
at present, the market scale of intra-city instant express delivery has reached trillions of yuan, and competition is also intensifying. only by establishing a clear brand advantage can enterprises continue to lead the market. shansong has always insisted on one-to-one express delivery, and its advantages in the industry competition are becoming more and more obvious. it has blazed a trail of its own and i believe it will continue to dominate the market in the future.
