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text | juchao wave, author | xiao luyu, editor | yang xuran

text | juchao wave, author | xiao luyu, editor | yang xuran

not long ago, the news that the chinese national football team lost to japan 0:7 in the 2026 men's world cup qualifiers was all over the screen. many netizens mocked and suggested that the national football team "eat sea cucumbers to replenish their energy after getting off the plane." an online singer even passionately created the "song of the sea cucumber team."

it is hard to say whether sea cucumber can improve "masculinity", but it is indeed a typical food that is widely distributed in the world, but only chinese people have a special preference for it. although they may not understand it, canadian sea cucumber exporters definitely respect this, and merchants including norway and russia are also eager to try it.

in addition to species such as sea cucumbers that meet the special needs of the chinese people, popular high-end seafood such as salmon, tuna, king crab, and arctic sweet shrimp are also becoming the flagship products for aquatic product merchants from countries such as norway, chile, and russia to open up the chinese consumer market.

take salmon as an example.even with the trend of tightening consumption, china will still be the fastest growing market for atlantic salmon consumption in the world in 2023, with a year-on-year increase of 32,600 tons, a growth rate of 43%.

but in terms of per capita consumption, china's 0.08 kg of atlantic salmon per person is still far lower than south korea's 0.73 kg per person and singapore's 1.83 kg per person.