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after the phenomenal domestic game "black myth: wukong" became a hit, the governor of zhejiang province and the mayor of hangzhou visited the game's production company for research within half a month.

zhejiang governor wang hao inspects the black myth: wukong r&d company, hangzhou youke interactive technology co., ltd. image source: chao news client

according to the zhejiang daily, on september 12, governor wang hao conducted a special investigation in hangzhou on the construction results of the cultural and tourism in-depth integration project. he emphasized that the cultural and tourism industry is an important focus for promoting high-quality development, and it is necessary to strengthen scientific and technological empowerment, deepen reform and innovation, actively explore new formats, new scenes, and new models of cultural and tourism, and continue to launch cultural and tourism "explosive products" with zhejiang characteristics, so that high-quality cultural and tourism experiences and excellent chinese culture can complement and achieve each other.

reports show that during this investigation, wang hao visited the r&d company of the first domestically produced 3a (high development cost, long development cycle, and excellent production) game "black myth: wukong" - hangzhou youke interactive technology co., ltd.

hangzhou youke interactive technology co., ltd., located in the art and creative town in xihu district, hangzhou, the only cultural and creative town in zhejiang, was established in 2018. its action role-playing game "black myth: wukong" based on journey to the west was launched on august 20. it topped the sales in 29 countries and regions around the world within 1 hour, becoming the most popular chinese game product and bringing a wave of "huge traffic" to the domestic cultural and tourism industry.

according to a report in zhejiang daily, in the art and creation town, wang hao visited the work areas, audio rooms, testing areas and exhibition halls of two companies, hangzhou youke interactive technology co., ltd. and zhejiang time coordinate technology co., ltd., a leading domestic film and television special effects production company, to learn more about technology research and development and project construction, and had in-depth exchanges with company leaders.

everyone mentioned that the success of the company's products benefited from the strong support of high-quality development in the new era, the strong empowerment of scientific and technological innovation and progress, and the rich nourishment of excellent traditional culture. wang hao praised the company's development achievements and encouraged the company to innovate more flagship products that are rich in cultural connotations and experiential, interactive and interesting.

wang hao pointed out that the key to the high-quality development of the cultural tourism industry lies in whether there is cultural vitality, which mainly depends on the driving force of leading enterprises. governments at all levels should increase policy support, create a good environment, and improve the gradient cultivation system so that more passionate and creative enterprises can stand out and grow into "hidden champions" and "unicorn" enterprises.

the paper (www.thepaper.cn) noted that more than 10 days ago, the mayor of hangzhou also made a special trip to hangzhou youke interactive technology co., ltd. for investigation.

according to hangzhou daily, on august 28, mayor yao gaoyuan went to gongshu district, xihu district and high-tech zone (binjiang) to conduct a special investigation on the development of the city's cultural and creative industries and related key enterprises. he stressed that we must adhere to the principle of keeping integrity and innovation, strengthen cultural confidence, and fully stimulate the vitality of cultural innovation and creation with the support of "cultural creativity + technological innovation", tell chinese stories with contemporary characteristics and world influence at a first-class level, and enhance the communication and influence of chinese civilization on a global scale.

during this trip, yao gaoyuan visited two game production companies, one of which was hangzhou youke interactive technology co., ltd.

hangzhou mayor yao gaoyuan inspected hangzhou youke interactive technology co., ltd. screenshot source: hangzhou tv comprehensive channel "hangzhou news network"

according to reports, yao gaoyuan had in-depth exchanges with the heads of the two companies to learn about the product development and design, market feedback, and derivative product development of "black myth: wukong". he said that "black myth: wukong" carries the excellent traditional chinese culture and has also attracted the attention of the world to hangzhou's game industry.

yao gaoyuan said that the "hangzhou games" brand should be further promoted, and new technologies should be used to innovate and develop cultural products, and details such as content and technology should be carefully crafted to produce more phenomenal ips. we should strengthen the roots of china's excellent traditional culture, superimpose and amplify the influence of culture going overseas, tell chinese stories well by better constructing international communication channels and narrative systems, and promote more high-quality cultural and creative products to become a bridge connecting the east and the west, so that users can feel the charm of chinese traditional culture in a modern form.

during the investigation, yao gaoyuan emphasized that all localities and departments should strengthen reform breakthroughs, talent support, policy support and organizational guarantees, accelerate the cultivation of a number of leading backbone enterprises, cultural and creative technology enterprises, strengthen various emerging business formats such as digital culture, enhance the driving role of cultural industries on other industries, and lay a solid foundation for accelerating the development of new quality productive forces.

public information shows that hangzhou, which is committed to building a "famous e-sports city" and an "international animation city", currently has a number of well-known gaming industry companies such as netease games, jinke tom cat, dianhun network, and hangzhou youke interactive, as well as 7 national-level industrial bases and parks related to the animation and gaming industry.

last year, hangzhou's digital cultural enterprises achieved revenue of 806.4 billion yuan, a year-on-year increase of 18.0%. among them, the animation and game industry's annual revenue exceeded 50 billion yuan, with 267 animation and game companies and more than 10,000 employees.

by iteratively launching six rounds of animation and game industry policies and investing 100 million yuan in special funds each year for two consecutive years to promote industrial development, hangzhou aims to achieve an annual total revenue of more than 60 billion yuan for the city's animation, game and e-sports industries by 2025.