beijing pass card debuts at the ciie to facilitate foreigners’ travel and consumption
2024-09-13
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beijing news (reporter pei jianfei) there are many international elements in this year's services trade fair, such as the beijing pass card launched by beijing yikatong. according to reports, 10,685 beijing pass cards have been processed since the trial issuance, with a total of 98,000 transactions, among which public transportation scenarios are the most frequently used.
the beijing pass card launched by beijing yikatong was unveiled at the 2024 china international fair for trade in services. photo by wang guibin, a reporter from the beijing news
in view of the differences in payment habits of foreigners coming to china and their need to explore rich cultural and tourism experiences, beijing municipal transportation card company has been trial-issuing beijing pass since july 31. the first batch of cards have been sold to foreigners at 15 outlets including beijing airport, railway station, and rail transit. the innovative multi-purpose tourist transportation card beijing pass has the advantages of nationwide use, wide application, diverse choices, convenient purchase, and flexible recharge. one card connects many scenarios such as transportation, cultural and tourism attractions, and supermarket shopping.
the standard beijing pass card costs 20 yuan, and can be recharged offline at beijing rail transit service windows or self-service devices, or online through the "silkpass" app. beijing pass can be used in beijing's rail transit, buses, trams, suburban railways, airport express rails, cruising taxis, and public transportation in more than 300 cities across the country. it can also be used to purchase tickets or make purchases at 30 well-known parks and scenic spots in beijing, such as the temple of heaven and the summer palace, and 20 designated merchants, such as xidan shopping mall and watsons.
it is reported that 10,685 beijing pass cards have been processed since the trial issuance, including 4,209 physical cards and 6,476 mobile nfc cards opened online through the "silkpass" app. the cumulative number of transactions has reached 98,000 times, among which public transportation scenarios have the highest frequency of use. the temple of heaven, the summer palace, the badaling great wall, weiduomei, watsons and other scenarios have also been well applied.
a relevant person in charge of the yikatong company said that under the general background of the integrated development of "transportation + culture and tourism", the launch of beijing pass is a reflection of beijing's technological innovation and service innovation in the fields of transportation and cultural and tourism services. it not only showcases beijing's multicultural charm, but also shows the world the results of beijing's intelligent and convenient development as an international metropolis.
it is understood that once beijing pass was launched, it triggered heated discussions on overseas social media platforms. domestic and foreign netizens praised the card for its exquisite design, rich scenes, convenient use, and commemorative value.
the beijing pass card is beautifully designed, with images of famous beijing landmarks such as the great wall and the temple of heaven. it can be used in transportation, cultural and tourist attractions, and shopping in supermarkets. photo by beijing news reporter wang guibin
on the right side of the beijing card exhibition area in hall 14 of shougang park is the beijing pass theme area, which specially exhibits three full series of card products: ink and wash great wall, beijing temple of heaven, and colorful china, as well as the beijing cultural and creative series to be released soon, including folding fan cards, intangible cultural heritage button cards, national treasure panda doll cards, etc. it is a transportation card and a souvenir, providing foreign friends with more diverse and interesting choices.
beijing ikat integrates many cultural and creative elements into the transportation card. at this year's ciftis, ikat's popular exhibition area "fun travel cultural and creative" exhibited hundreds of creative transportation cards with unique designs and novel craftsmanship, such as plush dolls, mobile phone chains, key chains, folding fans, and intangible cultural heritage buttons.
in addition, in the digital payment exhibition area, you can also see various livelihood smart card applications, including elderly care and disability assistance cards, civil affairs preferential cards, primary and secondary school student cards, military support cards and other public service card products. nfc mobile phone all-in-one cards, bus and subway ride codes, college electronic student cards, electronic park annual tickets, etc., which are often used in life, are also concentrated in the mobile payment experience area, so that visitors can experience the diversified products and services of beijing all-in-one card up close.
editor: liu mengjie
proofread by li lijun
