more than 20 new films accompany the audience to celebrate the mid-autumn festival. wang junkai's new film "wild child" leads the pre-sale
2024-09-13
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stills from wild child
the mid-autumn festival is about to begin, and family films that focus on warmth and healing have become the first choice for watching movies during the festival this year. this year, more than 20 new films were released on the eve of the mid-autumn festival, covering a variety of genres such as drama, comedy, crime, family, suspense, disaster, thriller, and animation. diversified films will meet the needs of different audience groups and will also inject new vitality into the recovery of the film market. three family films, including "wild child", "determination to run away" and "wish you happiness!", are the key films of this year's mid-autumn festival, and the box office champion of the period is expected to emerge from these three "seed players".
family-themed films play a leading role
following "my sister" in 2021, young director yin ruoxin brings a new work "wild child". the sister-brother relationship in the previous film has become a brotherly relationship this time. the film is based on the theft case of a teenager in weinan, shaanxi in the tv program "today's statement", telling the warm protection and redemption of a pair of "wandering brothers". in the film, wang junkai plays the marginal teenager ma liang. by chance, he meets xuanxuan, a child forgotten by his family and uncared for. the two lonely teenagers set up a small home in the wind and rain. the film focuses on the group of children in distress, showing the tenacity and innocence of the protagonist in a difficult life, which is bound to arouse the society's attention and care for this special group.
another female director yin lichuan's work "determination to run away" is also adapted from real events. it comes from the story of a 50-year-old aunt's self-driving tour, which has been popular on the internet in recent years. the heroine of the film has had many dreams in her life: she dreamed of going to college at the age of 18, dreaming of love at the age of 25, and dreaming of traveling far away at the age of 45... but the various experiences in life made her constantly give way to others, and the various pressures from her family eventually made her suffer from mental illness. after experiencing spiritual torment, li hong is determined to break free from her shackles and pursue a life that truly belongs to her. the film adopts a female perspective and truly shows the pressures and difficulties faced by contemporary women in the family and society, which is easy to resonate with female audiences. yongmei, who plays the heroine, contributed wonderful acting skills in the film. her performance with other leading actors such as jiang wu, wu qian, zhang benyu, and ma su has become another highlight of the film.
a couple in the cool-off period of divorce, a case about the ownership of frozen embryos, "wish you happiness!" directed by kang bo focuses on the heavy and heartbreaking social topic of families who have lost their only child. you xiaoying, the screenwriter of "love and family" and "my sister", closely follows the hot topic of "divorce cool-off period" and explores the relationship between marriage and life again in "wish you happiness!". at the same time, it uses the stories of three families as a starting point to show the hidden pain of life in families who have lost their only child, and presents the diversity and complexity of modern families. xiao yang, song jia, ni dahong, wu yue, ding jiali, liu dan... almost all the actors in the film are powerful, and their performances spark in the fierce dramatic conflict.
stills from "wish you happiness!"
two comedy films add festive cheer
two comedy films, "big scene" and "avenge the shame", will add a joyful festive atmosphere to the mid-autumn festival. "big scene" is directed by li ji, starring wang tianfang, ma xudong, guan le and other new comedy seedlings from the "annual comedy competition". the film is set in a war blockbuster crew. a "top stream" superstar accidentally stepped on a real landmine during filming. the crew leaders blamed each other, and the management retreated tactically. only the grassroots employees' stand-ins "took the mine" and topped it up. this mine that could explode at any time made the situation more and more out of control. if the film's "laugh effect" is outstanding, it is expected to replicate the success of "the annual meeting cannot stop!". "avenge the shame" was directed by you guangyi and yu qiushi, starring qiao shan, ma li, bao beier, pan binlong and other comedy veterans, and the style is more northeastern comedy.
in addition, the suspense film "all suspects" will also be released during the mid-autumn festival. the film is adapted from the novel of the same name by mystery writer seiichiro oyama, and tells a complex mystery that happened in a homestay. the film is directed by fu que, starring xiao shenyang, qin hailu, wang ziyi, cao enqi, etc. it not only retains the suspenseful and brain-burning style of the original work with multiple reversals, but also adds a lot of comedy elements.
according to maoyan professional edition data, as of the morning of september 11, the total pre-sale box office (including previews) for the 2024 mid-autumn festival has exceeded 37 million, with "wild child", "determination to leave" and "wish you happiness!" ranking the top three in the pre-sale box office list. among the pre-sale audiences, "wild child" has a prominent proportion of young female audiences, and it is also the film with the lowest pre-sale box office. "avengers" has the highest proportion of male audiences, and "determination to leave" has the highest proportion of audiences aged 25 to 34. overall, the film market is expected to usher in a wave of viewing peaks during the mid-autumn festival.
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(source: beijing daily client)
