news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

live streaming e-commerce is once again plagued by fake goods sales.

on september 11, the official weibo account of “make friends live room” released an announcement stating that a product called “fendi casa mooncake souvenir” sold in its live room had a brand association with the luxury brand fendi and was suspected of fraud.

jiaogepengyou said that the company has launched a special investigation and stopped selling related products. at the same time, it will refund one and compensate three times the amount to consumers who purchased "fendi casa mooncakes" in the live broadcast room.

however, on the afternoon of september 11, a securities times e-company reporter called the fendi casa mooncake's authorized party, shanghai aiduoduo industrial co., ltd., and the company's operator told the reporter, "we have authorization."

regarding the issue of "refund one and compensate three" mentioned by jiaogepengyou, the staff member said that he did not know the specific situation. "i only know that we are making this product with authorization. now the 01 model (referring to the mooncake model sold in the live broadcast room) has all arrived and has been sold out."

make a friend and get three times the refund

in the announcement, jiaogepengyou said that it received a user complaint and found that the "fendi casa mooncake souvenirs" sold in the live broadcast room had a suspected fraudulent brand association with the luxury brand "fendi" (including the fendi casa series). the company immediately launched a special investigation and stopped selling the related products.

after carefully checking the relevant compliance documents submitted by the brand (including the main qualification documents, authorization link documents, product qualification documents and other certification documents, as well as the letter of certification of "fendi family brand development history" provided by it), it was found that there were indeed omissions in the initial product selection and review of qualifications.

jiaogepengyou said that the brand company fendi casa limited in the products on the broadcast is a private company registered in the uk (it is suspected to be a "fake foreign devil" company registered by chinese people and foreigners), and the company has also registered the chinese trademark "fendi casa". although the materials it submitted are highly confusing, after repeated verification, it was found that the brand could not prove that it has any actual connection with the real luxury brand fendi casa.

jiaogepengyou said that it had sent a lawyer's letter to the brand, asking it to provide a written explanation and clarification of the doubts within three working days. as of now, three working days have passed, and the brand has not been able to provide a convincing explanation and sufficient proof.

jiaogepengyou decided that no matter how far the legal action against the brand is taken, all consumers who purchased the brand will be compensated immediately. all consumers who purchased the product will be refunded and compensated three times the purchase amount.

many e-commerce sellers have removed the mooncakes from their shelves

fendi is a famous italian luxury brand that mainly produces high-quality fur products, including boutique fashion, trendy handbags, and fashionable watches. fendi casa is a home furnishing brand under fendi. its main products include sofas, dining tables and chairs, beds, carpets, etc. it also provides interior design services.

according to chanmama data, this fendin casa mooncake was first launched on the make friends live broadcast room on august 7 this year.

the sales volume of the two main sales links of this product were 750-1,000 and 250-500 pieces respectively, with a unit price of 388 yuan each, and a total sales volume of 350,000-750,000 yuan. according to the "refund one and compensate three" plan announced this time, the total refund amount of the "make friends" live broadcast room will be between 1.4 million yuan and 3 million yuan.

securities times reporter noticed that in addition to the "make friends" live broadcast room, this fendi casa mooncake is also available in multiple live broadcast rooms and multiple e-commerce platforms. taking jd.com as an example, an 8-piece fendi casa mooncake costs more than 400 yuan and is currently on pre-sale.

the reporter logged into the fendi casa official website but did not find this mooncake. however, there are many merchants selling this product on taobao, and some merchants even displayed authorization letters. one merchant's authorization letter shows that the authorized person of this mooncake is named "fenqiao import and export trading (shanghai) co., ltd."

industrial and commercial registration shows that fenqiao import and export trading (shanghai) co., ltd. was registered on february 27 this year and is wholly owned by shanghai aiduoduo industrial co., ltd. on the afternoon of september 11, a securities times e-company reporter called shanghai aiduoduo industrial co., ltd., and the company's operator told the reporter, "we have authorization."

regarding the issue of "refund one and compensate three" mentioned by jiaogepengyou, the staff member said that he did not know the specific situation. "i only know that we are making this product with authorization. now the 01 model (referring to the mooncake model sold in the live broadcast room) has all arrived and has been sold out."

however, at noon, the reporter asked several merchants on the e-commerce platform, and some merchants said that the product had been removed from the shelves.

luo yonghao urged yu minhong to return the compensation

after jiao ge pengyou announced the refund, luo yonghao forwarded the announcement and said, "i think this mistake is actually quite low-level. it is probably because the quality control and supervision departments have gradually become slack since there have been no serious accidents for a long time. as the chief supervisor hired by jiao ge pengyou, the company and i sincerely apologize to consumers who purchased the "fake foreign devil" brand mooncakes."

in addition, luo yonghao once again mentioned the different attitudes of jiao ge pengyou, xinxuan and dongfang zhenxuan towards product issues, and he also urged yu minhong to refund the relevant product issues.

luo yonghao said, "except for jiaogepengyou and xinxuan, don't those big live broadcast rooms that sell fakes and malicious products almost never actively refund three times the amount of all orders? putting aside the social responsibility and basic ethics of enterprises, even from the perspective of naked commercial interests, such matters should be handled openly and transparently, which is beneficial to the long-term development of the brand.

recently, simba, the top anchor of kuaishou, and xiao yangge, the top anchor of douyin, had a quarrel over a hairy crab product. not long ago, simba said in the live broadcast room that there were problems with the quality and after-sales service of the products sold by xiao yangge. he also directly announced that he would take out 100 million yuan to "teach a lesson" to sanzhiyang and the entire industry.

luo yonghao commented on the incident on weibo, saying, "i saw that a famous live broadcast studio was caught by xin youzhi and beaten up. more and more historical problems are exposed, and it seems that the entire company is in danger..."

luo yonghao then mentioned oriental selection. he said that mr. yu minhong, who had turned a blind eye and sold a series of problematic foods such as 3.15 trough meat, tiq tianqi prune juice, and fake wild ecuadorian white shrimp, suggested that before the "day of judgment" comes, all the problematic products in the history of oriental selection should be refunded three times the amount.