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on september 11, jia yueting published an article titled "looking at the "founder model" and "professional manager" model from apple's fall conference". he said, "apple, which has lost its founder, is becoming more and more like a giant that has lost its soul. although it is still on the altar, no one can deny that apple is becoming mediocre. everyone felt that yesterday's conference was just a waste of time."

jia yueting said that apple, which left steve jobs, has not been able to bring about breakthrough innovations for a long time. incremental or extended innovation has made apple and other companies more and more homogeneous. this is a classic example of the recent debate in silicon valley between the "founder model" and the "professional manager model". choosing to pursue current performance or the long-term value of the company is the difference between the thinking of professional managers and founders.

jia yueting believes that professional managers are often realistic and lack a sense of adventure. their thinking and actions are restricted and influenced by a variety of short-term factors, and they tend to adopt a steady business strategy. great companies cannot just pursue short-term market success. focusing on long-term value creation and continuous change is the dna of the founders and the core driving force for the development of the company.