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[global times reporter ni hao, zhang weilan, wang yi, qingmu] in the early morning of the 10th, beijing time, apple held a new product launch conference in the fall, launching the iphone 16 series of mobile phones, apple watch series 10 smart watches and airpods 4 headphones. less than 14 hours later, huawei's world's first three-fold screen mobile phone was officially launched. the new product launch conference was held on the same day, and both smartphones will be available for sale from september 20th. therefore, foreign media used "apple and huawei's 'fighting against each other'" and "peak showdown" to describe the situation on the 10th. the british broadcasting corporation (bbc) noticed that topics related to huawei and apple's new mobile phones "relayed" on chinese social media on the 10th, and they were on the top of the hot search list one after another. singapore's lianhe zaobao said on the 10th that whether it was huawei or apple, the press conference on the 10th was not only about the product itself, but also a contest of brand influence. for global consumers, this is a rare opportunity, not only to understand the latest technology trends, but also to get a glimpse of the technological strength of china and the united states.

huawei's "disruptive" products

"huawei vs. apple again." lianhe zaobao said on the 10th that this is another time when the two companies' new product launch conferences collide. the theme of apple's press conference is "glowtime", and huawei mentioned "extraordinary works, always glowing" when announcing the news of the press conference a few days ago, which can be described as "tit for tat". "whose products will get more attention? what heavy information is worth noting?" the report raised a series of questions.

"how huawei stole apple's limelight in china." german wirtschaftswoche said on the 10th that the iphone 16 is important to apple's business in china because huawei is rapidly gaining market share and has a trump card in hand. according to cnn on the 10th, data from market research firm counterpoint research in april this year showed that the success of huawei smartphones in china directly affected apple's performance in the high-end market.

huawei released its new phone, huawei mate xt, on the 10th. huawei's executive director yu chengdong said at the launch conference that this phone has a 10.2-inch screen and is 3.6 mm thick when unfolded. it is not only the world's first three-fold screen phone, but also the world's largest and thinnest folding screen phone. economic weekly said that the screen of this phone is almost as big as an ipad. but after folding, it can be put in a pocket like an ordinary smartphone.

yu chengdong said on the 10th that he brought a product that everyone could think of but could not make. "our team has been working hard for this for 5 years and has never given up. we dare to break through and dare to be extraordinary. today, we will once again rewrite the history of the industry, turn science fiction into reality, and lead a new era of folding."

lianhe zaobao said that as such a disruptive and innovative product, the outside world has high expectations for huawei's mobile phone, which is also directly reflected in the pre-sale sales. deutsche welle said that three days before the press conference, this phone was available for pre-order on huawei mall. as of the evening of the 10th, more than 4.5 million units had been pre-ordered.

cnn quoted analyst parker on the 10th as saying that huawei's mobile phones are clearly focused on larger displays and longer battery life. "i think this latest attempt may bring major changes to the display size of book-style folding screen phones." reuters quoted analysts as saying that since the starting price of the phone is nearly 20,000 yuan, more than twice that of the iphone 16 pro max, and its production is limited, it is likely to become a symbol of huawei's technological strength rather than a major sales driver. "it tells consumers that it is still a technology leader, and the potential challenges it brings to apple may be far more than market share."

apple is "making a big bet"

"the iphone has become unpredictable. over the past seven years, it has looked basically the same, except for the continuous improvements in the camera, processor and battery life." the new york times said that on the 10th, apple tried to change this predictability. "deutsche welle" introduced that the iphone 16 is apple's first "ai phone", equipped with a new 3nm process a18 chip and a new "camera control" button on the side. "the next generation of iphone is designed from beginning to end for apple intelligence, which marks the beginning of an exciting new era." apple ceo cook said at the press conference.

apple said that apple smart will be released later after regulatory approval. apple smart will be provided as a free software update, with a test version launched in the united states in october, and limited to the english version. the local english version will be launched in the united kingdom, canada, australia, new zealand, south africa and other places in december, and will support chinese, japanese, french, spanish and other languages ​​next year.

bloomberg news in the united states said that apple hopes to prove to consumers and wall street that it is now a major player in generative ai. the new york times said that the launch of the new mobile phone comes at a critical moment for apple and the entire technology industry. in recent years, as iphone users use their phones for longer and longer periods of time, apple's business has declined. the company has made a big bet and reorganized its engineering team to work on artificial intelligence, hoping that this technology that can answer questions, create images and write software code can convince people to buy new devices.

however, during the press conference, apple's stock price fell by 1%, which the wall street journal interpreted as "reflecting the market's skepticism about ai-centric products." reuters said that some analysts believed that the delay in the new iphone features caused many potential buyers to initially wait and see.

"the question is, how good can apple's intelligence be?" the new york times quoted o'donnell, chief analyst at market research firm technalysis research, as saying, "we've seen wonderful demonstrations from microsoft, google and openai, but when you start using these services, you'll find that a lot of them are just tricks." o'donnell believes that only by helping ordinary people do useful things every day will people feel, "i need a new iphone."

according to reports from the nikkei and lianhe zaobao, the launch of apple smartphones in the eu is expected to be delayed due to regulatory concerns. due to the unavailability of chatgpt in china, the market is also paying close attention to how apple will launch ai features in the chinese market. popal, senior research director at research firm idc, said, "the popularity of iphone 16 in china depends on how quickly it can establish partnerships with local (generative ai development companies)."

“the beginning of a new round of competition in china’s high-end (mobile phone) market”

lianhe zaobao said that the launch conferences of huawei and apple held on the same day became the "real focus" on the chinese internet. many netizens regarded huawei's new mobile phone as another breakthrough in china's technological strength. some people excitedly said, "the more chinese technology is suppressed, the stronger it becomes." some netizens also believed that although the three-fold screen mobile phone was "really powerful", huawei could not be said to be "hard against" apple this time, "after all, the target user groups of the two products are completely different."

xiang ligang, chairman of the zhongguancun information consumption alliance, said in an interview with the global times on the 10th that the new product launches of huawei and apple have not only become the focus of the industry, but also triggered heated discussions in the international media, which reflects that the two companies have a considerable position and influence in the technology industry. he believes that the release of new products by apple and huawei on the same day shows the latest technological progress in their respective mobile phone businesses, bringing more diversified choices to the consumer market. this not only reflects the fierce competition between chinese and foreign manufacturers in technological innovation, but also reflects that chinese technology companies are making unremitting efforts to meet the ever-increasing needs of consumers.

according to deutsche welle, data from research firm idc showed that in the second quarter of this year, apple's sales in the chinese smartphone market had fallen to sixth place, while huawei ranked second. some us media said that huawei's foldable mobile phone products have strong sales in china, which prompted the company to surpass samsung electronics in the second quarter of this year and become the world's largest foldable mobile phone supplier, with an international market share of 27.5%, ahead of samsung electronics' 16.4%, and a share of 42% in china. according to data provided by idc, in the second quarter of this year, the global foldable smartphone market grew 57% year-on-year, with shipments reaching 3.9 million units, mainly due to the entry of chinese smartphone manufacturers into overseas markets. however, foldable phone shipments only account for 1.3% of the entire smartphone market.

reuters said on the 10th that since last year, huawei has launched a series of new smartphone products, which have performed well in the market. on the one hand, this highlights huawei's ability to cope with us sanctions, and on the other hand, it also reflects that huawei has consolidated its position in the chinese market to compete with apple. lianhe zaobao mentioned that at the end of august last year, huawei launched the mate 60 pro mobile phone equipped with a domestically produced 7-nanometer process chip and a network speed of 5g, which caused a great sensation and was regarded as a major breakthrough in the us technology blockade.

cnn said the shenzhen-based company has been at the center of an escalating tech competition between washington and beijing, having launched popular models such as the mate 60 pro and mate x5. the media described huawei as experiencing one of the most stunning renaissances in the history of the tech industry. huawei reported in august that both its revenue and profits had achieved double-digit growth. liu yixuan from the analysis firm canalys said, "the close timing of huawei and apple's product launches marks the beginning of a new round of competition in china's high-end market."

cnn said that due to the us sanctions, some analysts had predicted that huawei's mobile phones would become "a brick". but now, the company is back to the top. it is also entering new businesses, such as electric vehicles. huawei is ambitious in ai. earlier this year, nvidia listed huawei as a top competitor in multiple fields.

wang peng, a researcher at the beijing academy of social sciences, told the global times that china's open ecosystem and intelligent and efficient collaborative industrial chain are further promoting the rapid development of the ai ​​mobile phone market. as one of the world's largest mobile phone markets, china has a huge user base and rich data resources. this provides unique conditions for the research and development and application of ai technology. wang peng believes that apple's strong competitiveness in the chinese market is due to its unremitting innovation efforts, continuous market opening and industrial upgrading. for domestic mobile phone manufacturers, this is both a challenge and an opportunity.