news

text/bai ju, special commentator of jiupai news

the quarrel between simba and xiao yangge, the two top anchors, originated from "a crab".

image source: short video platform

both of them sold the same brand of hairy crabs, but the sales prices and product specifications were different. simba said that he was reported by xiao yangge's team when he was selling hairy crabs, and accused xiao yangge's team of having problems in quality inspection, after-sales, and compensation attitude. lu wenqing, founder and director of three sheep, responded in a subsequent live broadcast that simba had no bottom line in order to get traffic, and accused the other party of being "too bullying." after that, some "past events" were also brought up in the verbal debate between the two sides. for example, simba broke the news that lu wenqing had been arrested and sentenced for brushing orders. in his response, lu wenqing admitted that he had taken a detour and respected and accepted all legal penalties.

the debate has gone beyond the core area and has gone straight to the "behind the scenes". in recent years, live broadcasts have been plagued by disturbances, including "implied" comments between peers and "challenges" within the same company. but obviously, the public is still most concerned about the quality and price of goods. in other words, the more fierce the quarrel between the two sides, the more people should "sort out" their sight and see the real problem behind this public event.

according to the official website of the suzhou yangcheng lake hairy crab association, the company that owns the hairy crab brand "crab wife" involved in the above dispute has been repeatedly punished by the market supervision administration for "shortweighting" and "false advertising". if it weren't for the "self-exposure" of the disagreement between the three sheep and simba, the crabs of this company might not have received as much attention as they do now.

in this case, what is the quality of the crabs involved in the dispute between the three sheep and simba? do the illegal behaviors of crab companies have a negative impact on live streaming sales? is there any unfair competition behind the live streaming sales of crabs? there should be no more ambiguity. if the two sides argue for a long time, but the crabs sold are "not very good", wouldn't it be the biggest joke?

it is worth mentioning that the two parties have been involved in public opinion incidents many times due to product issues. in november 2020, simba's team was involved in the "fake bird's nest" incident; xiao yangge was "anti-counterfeited" by wang hai for his wall-breaking machine and meat grinder in november 2022. the "trough meat incident" exposed by cctv's "3.15" gala plunged three sheep into a whirlpool of public opinion.

the facts show that the live broadcast room incident is the surface of many deep-seated problems. as far as the quality of goods is concerned, it is worth pondering how to make live broadcast sales more standardized, reliable and safer. in recent years, there have been frequent chaos in the live broadcast sales field, which shows that it is necessary and urgent to strengthen supervision of the live broadcast sales industry.

nowadays, the business model has changed a lot. in many cases, top anchors and top companies play a decisive role in the sales of goods. however, "mutual criticism" is ultimately a rather primitive and rough competition situation, which does not meet the requirements of promoting the progress of the business model.

ultimately, once the "self-awareness" of top anchors and companies is unreliable and even causes damage to the legitimate interests of consumers, it is worth pondering how to better support consumers and force the live streaming industry to abandon the profit-seeking business model, thereby establishing a more transparent and reassuring consumer ecology. in this regard, both live streaming platforms and regulatory authorities have "responsibility for their own duties."

[source: jiupai news]