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this article is an original article from new music industry observation. reprinting without permission is strictly prohibited.

author: jiuyu

in the recently popular music variety show, a new track called "out of the studio" has been added.

the pioneers are "run! ten thousand people live" and "sparkling summer" which started airing last month; the so-called "out of the studio" literally means "out of the recording studio." the former focuses on live house, while the latter takes the route of "the first music festival variety show in china."

from being limited to professionals to amateur talent shows, and then to the development of the "music variety show +" model and vertical music variety shows, compared to other types of variety shows, music variety shows always seem to be at the forefront of updates and iterations. even so, as one of the variety show categories with the largest fixed investment costs, most of the time the innovation of music variety shows only stays in the switching of formats.

this time, two new live music variety shows were released at the same time, which was a big win in terms of the competition. but is it an effective innovation? or, can this new track really take off?

get out of the studio and broaden your horizons

for live music variety shows, "a show" is often the main output. both "sparkling summer" and "run! 10,000 people live" have found this key point, which is particularly evident in the song selection.

in the latest episode of "sparkling summer", whether it is the band opening show "whatever you want, we will do" brought by xiao jingteng, xiao le and tan congchong, or the "play me play" singing and dancing stage brought by liu yu and wang feifei, or the fast song medley brought by hu yanbin, pu yixing and bo yuan, etc., they are all very suitable for mobilizing the atmosphere on the scene.

the program's chief director, fan jiaju, also said in an interview that from classic old songs to trendy new songs, from adaptations to improvisations, the competition songs in the program all focus more on the on-site atmosphere.

on the other hand, the latest episode of "run! 10,000 people live" threw out the three principles of "no ranking", "no competition system" and "no distance" at the beginning. in this performance venue, the distance between the audience and the performers is so close that fans can almost cheer for them face to face.

"xian'er" performed by ershoumeigui, chun band, cook and actor and hunan normal university xiaoxiang chinese orchestra ignited the atmosphere as soon as it started; "the smell of lemongrass" performed by wang jingwen and yijia, and "meteor shower" performed by huang zihongfan and mei yiliya were on the hot search list on the night of the show; the scene of fine band's lead singer liu guannan chasing his star fiona sit on the spot caused screams from the audience.

the key is that both programs have truly restored and pre-placed the feedback from the live audience, whether in editing or in the proportion and form of the appearances. the feedback from the live audience has also become an important part of the show. in this way, after expanding the scope of the show, the definition of the show has also been extended from the stage to the audience. after all, compared to a voting result, whether the live audience is happy or not is obviously more convincing.

at present, it seems that the closed-loop effect formed by the collective performance of the stage and the audience makes the overall viewing experience of the program more appealing than the studio music variety show. but up to now, it is still just a formal innovation.

reverse while retaining flaws

the moment a live music variety show chooses to go on stage, the "performance industry" is automatically made the focus of discussion.

compared to other categories in the music industry, most people only know about the performance industry through presentation results. if the outside world wants to understand the operating rules and logic behind this industry, they can either watch the tour documentaries of singers and bands or read some data on the internet, which is a very limited way.

on the same topic, the two programs chose different discussion methods.

from the lineup, "run! 10,000 live" focuses on mature bands and musicians who have been tested in the market, while "sparkling summer" focuses on young musicians and even breaks through the established concept of music festival contestants in the market. in terms of the competition system, "run! 10,000 live" uses the pressure of box office, the choice of music fans, and the cooperation invitations of the industry to present a fierce but real industry triangle ecology; "sparkling summer" weakens the competitiveness and focuses on the growth and cooperation of young musicians.

in terms of the matching of large and small venues, both programs tacitly chose to use reversals to increase the highlights: sending young musicians to the stage of music festivals and leading mature musicians back to live houses. as the discussion deepened, many points in the performance industry that are often overlooked by the public, including the differences in performances in large and small venues, unexpected accidents in performances and how to deal with them, were presented from a first-person perspective.

in "sparkling summer", someone got the wrong music file, and the result was not as good as expected, and was questioned by music critics. in "run! ten thousand people live", there were also stage failures such as the bass and drums losing sound, and the wireless microphone suddenly lost power during the singing. these contents that are often treated as scraps and cut into the highlights or directly deleted in music variety shows have been retained one by one.

the ups and downs of offline performances over the past year or so should not be something for the audience to reflect on; but if it can gain higher attention and greater tolerance for the entire performance industry by presenting a more real side, it is still worth a try.

partial integration, breaking the circle is still on the way

the first challenge faced in opening up a new track is that market acceptance is an unknown and untraceable factor.

since the premiere on july 6, both variety shows have aired more than half of their show, and have been on some trending searches, but there are very few topics related to the new format of "out of the studio". as of press time, none of the live performances has reached the standard of going viral.

objectively speaking, the two programs have produced excellent works that have their own topics in terms of quality and topicality. in "sparkling summer", xiao jingteng rarely performed as a drummer twice, and liu yu sang and danced "bad guy"; in "run! ten thousand people live", chun band used "demon talk" rock to challenge samuel's singing and dancing stage, and tang hanxiao combined modern instruments and virtual sound with "bird without feet".

however, most of these still only remain among the fans of the speaking guests. in terms of market influence, there has not been any significant improvement in the concept of "out of the studio" and the performing guests themselves.

fundamentally speaking, both programs have not yet been able to truly integrate with the concept of "out of the studio" in terms of their framework.

"sparkling summer" uses the template of "music social variety show", which starts with a "round table" and is interspersed with comments from music critics and guests and backstage interviews with guests; "run! 10,000 people live" uses the template of strong competition, and sometimes some sensational scenes are staged.

the old framework is still used. from the perspective of market acceptance, this can indeed reduce some risks; however, judging from the current results of the program, these two models have little to do with "going out of the studio", and some links even make people feel out of place. putting new concepts into the old framework is integrated, but not completely integrated.

although the market response to this track is mediocre, from the perspective of the industry, the live music variety show after leaving the studio has a unique way of returning music to its most original live communication, and has also launched a thoughtful exploration of the music market. it is worth mentioning that the presentation of real records has made more people pay attention to the current situation and development of the performance industry.

in the final analysis, the standard for judging whether the new music variety show track has achieved effective innovation is nothing more than whether the output quality is proportional to the industry and market influence. fortunately, the two variety shows "run! ten thousand people live" and "sparkling summer" have raised the output quality of the new track as soon as they started. as for whether they can be revitalized in the future, or which discussion method the market is more accepting of between the two, it remains to be verified.

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