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auto-first｜full of sincerity

mercedes-benz continues to be optimistic about china, invest in china, and increase its investment in china with 14 billion yuan of real money. according to the plan, it plans to invest more than 10 billion yuan and 4 billion yuan in passenger car and light commercial vehicle businesses respectively with chinese partners to enrich the "smart manufacturing" product lineup and reach a new level of "smart manufacturing".

ola källenius, chairman of the board of management of mercedes-benz group ag, who has visited china four times this year, said that the chinese market is one of the important pillars of mercedes-benz group's global strategy and an important driving force for mercedes-benz's electrification transformation and technological innovation. mercedes-benz has always been committed to long-term investment in china, deeply involved in and facilitating the upgrading of china's automobile industry, and constantly improving mercedes-benz's competitiveness in china and around the world while constantly exceeding the expectations of chinese customers. mercedes-benz will continue to uphold the original intention of "developing in china and advancing with china" and work with chinese partners to share long-term development opportunities.

hubertus troska, member of the board of directors of mercedes-benz group ag responsible for greater china business, said: mercedes-benz will continue to invest in china and inject new impetus into china's business development and global innovation.

how to spend the additional 14 billion yuan

mercedes-benz plans to produce all-new models based on the new mercedes-benz modular architecture (mma) platform at beijing benz, a joint venture with baic group, starting in 2025, including a new all-electric long-wheelbase cla model tailored for chinese customers. the cla-class concept car uses an efficient 800-volt electrical architecture and a class-leading two-speed gearbox. the comprehensive energy conversion efficiency from battery to wheel is 93%, which can achieve a range of 400 kilometers after charging for 15 minutes, and bring an excellent energy efficiency performance of 12 kwh/100 kilometers, making it a "1-liter oil car" in the electric era.

in the future, all new medium and large models of mercedes-benz light commercial vehicles will be based on the modular and scalable van.ea electrification platform. the investment announced this time will partially support fujian benz to produce a new luxury pure electric mpv based on the van.ea platform. in the future, the production of the new pure electric mpv on the van.ea platform will further enrich mercedes-benz's new energy vehicle lineup in china and accelerate the electrification of its light commercial vehicle business.

at the same time, mb.os, a new architecture independently developed by mercedes-benz, will be launched in 2025 with the new mma platform models, providing a new mbux virtual assistant supported by 3d graphics technology and a large language model, as well as the luxury brand's first "picture-free" end-to-end full-scene intelligent driving system, which will bring a new digital luxury experience to chinese customers.

another focus of this investment will be the local r&d and production of the new long-wheelbase gle suv model exclusively for china. in recent years, the chinese r&d team has done a lot of work for the localization of this model. the new long-wheelbase gle suv model will be developed and put into production in china, bringing chinese customers a new luxury experience with china-exclusive rear-seat comfort and leading intelligent technology. the new long-wheelbase gle suv model is another result of mercedes-benz's continuous deepening of localization centered on the needs of chinese customers. from the launch of the first long-wheelbase model exclusively for china in 2010, the mercedes-benz long-wheelbase e-class, to the first domestically produced suv model glk-class in 2011, to the electric models that have been put into production in beijing benz since 2019, there are currently 11 mercedes-benz models produced locally, including 6 suv models. the addition of the new long-wheelbase gle suv model will further enrich the local suv lineup.

adhere to the "quality manufacturing" standards and create a new benchmark for "intelligent manufacturing"

the new models have put forward new requirements for the "intelligent manufacturing" system. both beijing benz and fujian benz have industry-leading "intelligent manufacturing" capabilities and abide by the global quality standards of mercedes-benz. since its establishment 19 years ago, beijing benz has been promoting digital production in all aspects and has introduced the mercedes-benz passenger car production operation 360 (mo360) system to continuously improve the digital intelligent management level throughout the entire process of logistics, production, quality, and technical maintenance. taking the human-machine collaborative visual inspection robot equipped in each plant as an example, it deeply integrates machine vision technology and ai large models, and accurately completes the inspection of products and parts by connecting to the digital production management system. while ensuring product quality, it guarantees the efficient and flexible production of pure electric, hybrid, and fuel vehicles.

fujian benz has always focused on technological innovation and promoted the combination of china's "smart manufacturing" and localized research and development. it has not only worked hard in the introduction of vehicle models, technology, talent training, and intelligent manufacturing, but also started from the management and certification levels. it has strictly built a sound and orderly quality management system and is committed to providing chinese users with products and services that are consistent with global standards.

mercedes-benz group has always been committed to bringing the most desirable cars to customers, especially in china, the group's largest market and the world's largest and most dynamic market. from 2014 to 2023, mercedes-benz and its partners have invested more than 100 billion yuan in china, continuously promoting localization, and constantly enriching the "regardless of oil and electricity, very mercedes-benz" luxury model lineup, committed to bringing chinese customers the products and services that best meet their needs.

join hands with industry chain partners to promote the development of industrial clusters

since the localization process began in 2001, mercedes-benz has witnessed, participated in and contributed to the vigorous development of china's automobile industry, and its business in china has also made great progress. taking beijing benz as an example, its total industrial output value has increased more than 50 times since its establishment, making a great contribution to the rapid development of the regional economy. in 2005, the e-class car was put into production in beijing benz as the first domestically produced mercedes-benz model. since then, domestic models have been continuously enriched and the degree of localization has been continuously improved. in the first quarter of 2024, beijing benz achieved a cumulative production of more than 5 million vehicles, and has become a solid backing for the development of mercedes-benz brand business in china.

beijing benz continues to vigorously promote the deep localization of parts and components, and helps chinese supplier partners go global by helping powerful local suppliers introduce technical patents and other measures. the cooperation between mercedes-benz and its industry chain partners not only improves the technical level and innovation ability of local supplier partners, but also supports the development of regional economy and automobile industry chain. in addition, mercedes-benz group's companies have provided high-quality employment opportunities for more than 17,000 people in beijing; beijing benz has trained more than 5,400 highly skilled talents and hundreds of expert talents in core areas such as quality management, electrification, and digitalization.

fujian benz, as the only light commercial vehicle production base of mercedes-benz group in the asia-pacific region, has developed rapidly since its establishment in 2007. since 2017, fujian benz has been ranked first in tax payment among industrial enterprises in fuzhou. as of june 2024, it has achieved a cumulative output value of more than 111.2 billion yuan and paid more than 16.745 billion yuan in taxes, which strongly supports the southeast auto city's "100 billion-level automobile characteristic town" plan and fuzhou's goal of "accelerating the construction of a modern international city". in june this year, the second phase of the fujian benz project was successfully laid, marking the beginning of the landing of van.ea platform models in fuzhou.

"china speed" and "mercedes-benz standard" produce chemical reactions

mercedes-benz r&d in china began in 2005 and has now developed into the most comprehensive r&d network outside of germany, with more than 2,000 r&d experts. in recent years, mercedes-benz has continuously increased its r&d investment in china, with a total investment of rmb 10.5 billion in the past five years. in april this year, with the opening of the new building of the shanghai r&d center, mercedes-benz r&d in china officially entered a new stage of "leading the global trend with chinese innovation". mercedes-benz is accelerating innovation in the field of intelligent connected vehicles at the "chinese speed", and is committed to bringing chinese users a digital luxury experience of "smart whether it is oil or electricity".

mercedes-benz's large-scale r&d centers in beijing and shanghai have formed a "dual engine of innovation" in china, and the chinese r&d team is playing a leading role in more and more global r&d projects. for example, the world's next-generation rear-seat entertainment system was developed by the chinese r&d team, and its software development took only 18 months. relying on mercedes-benz's first commercial vehicle r&d center outside of germany and a strong local team, fujian benz has been deeply engaged in the r&d of various functional modules such as product design, component development, vehicle integration, testing and certification.

mercedes-benz insists on putting customers first and products first. after entering the era of electrification and digitalization, it continues to set industry benchmarks in safety, quality, comfort, design, intelligence, etc. in the field of intelligent driving, mercedes-benz always adheres to the principle of "safety first", conducts sufficient on-site road tests and a large number of simulation tests in china, comprehensively considers the safety of drivers and passengers and road traffic participants, and brings more peace of mind to chinese customers.