good news! guizhou hotel management group's hotels achieved record revenue in august
2024-09-02
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in the golden autumn season, guizhou hotel once again welcomed the good news of a bumper harvest. after setting a record for monthly revenue in july, in august, it once again broke the record and achieved "two consecutive increases". the monthly revenue exceeded 30 million yuan, and the full-caliber revenue reached 31.2125 million yuan; of which self-operated revenue was 24.9654 million yuan, an increase of 8% over july.
in the str competitive hotel circle, mpi (market penetration index) has risen from the last place in the same period of 2023 to the first place this year. at the same time, guizhou hotel vip building successfully completed the five-star hotel assessment and inspection work with 21 consecutive days of full occupancy in august. the star rating experts determined that the vip building met the five-star standards, which added icing on the cake for the hotel's brilliant performance.
since the peak season, under the leadership of the party committee of guizhou tourism group and the party committee of guizhou hotel management group, the self-operated hotels of the provincial government guest house, huaxi guest house, and liupanshui guizhou hotel have seized the opportunity of the peak season and sounded the "charge" to improve quality and efficiency. through effective resource allocation and precise market strategies, the self-operated income in august simultaneously hit a record high, adding new responsibility and mission to the high-quality development of the group.
focus on details and create quality. faced with the peak of customer demand during the peak season, guizhou hotel has keenly observed market trends, carefully analyzed market conditions, and quickly adjusted its marketing strategy. by optimizing service quality, comprehensive marketing strategies, refined management and multi-channel publicity, it has attracted a large number of guests. the occupancy rate has continued to rise, making the hotel stand out in the fierce market competition and providing strong market support for this record high revenue.
respect customers and serve them with heart and affection.guizhou hotel always adheres to the customer-centric service concept, based on the current value trend from "cost-effectiveness" to "heart-price ratio", strives to transform "traffic" into "retention", improves service from the details, and enables every guest to enjoy a home-like experience.
in terms of customer service, we provide detailed travel guides, surrounding transportation guides and local snack recommendations to enhance the overall experience of guests. we pay special attention to the needs of family guests during the summer vacation and are prepared to provide a variety of children's products to create a warm travel experience for young guests.
in terms of catering, while retaining local characteristics, the breakfast operation hours were extended, and a new breakfast service ambassador was added to ensure that every guest's needs were responded to in a timely manner. at the same time, the complaint and online negative review rectification mechanism was strictly implemented to provide service guarantees with improved service quality. this persistent pursuit of service quality has won high praise from guests and word of mouth. in august, the hotel received a total of 205 letters of praise and thanks from otas.
working together to move forward steadilyfaced with full rooms for several days, we always adhered to the concept of "people-oriented". all departments worked together, overcame difficulties, cooperated closely, and complemented each other. they took the initiative to assume the roles of "waiter", "server", "cleaner", "coordinator" and "guide", and truly achieved concentration in thought, fulfillment of responsibility in action, and effectiveness in implementation.
at the same time, in order to ensure the physical and mental health of employees in a high temperature environment, adhering to the "people-oriented" concept, the party branch secretary and team members led a team to present "cool gift packages" to front-line employees. this move further enhanced the team's cohesion, centripetal force and combat effectiveness.
work together to promote development and set off again with courage to reach new heights. in the next step, the hotels under guizhou wine management group will build on their success, continue to focus on refined management, improve service quality, continuously promote brand awareness and customer reputation, and promote the steady development of hotels.
source: guizhou wine management group
editor: pan zhengxiang
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