news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

the domestic automobile industry has entered the 3.0 era, and the new energy vehicle market has been developing for 10 years. user operations have gradually been valued by the industry. on august 31, at the chengdu international auto show, alipay held a press conference on the automotive ecosystem. in the large market, the competition around "supply chain" and "efficiency" has entered a white-hot stage. it proposed a "people-oriented" solution around the "full life cycle" service needs of car owners, and opened it to the industry.

first release of the "full life cycle" service solution for car owners

the ministry of public security released the latest statistical data on july 8. as of the end of june 2024, the national motor vehicle ownership will reach 440 million, including 345 million cars and 24.72 million new energy vehicles; there are 532 million motor vehicle drivers, including 496 million car drivers.

as of now, alipay has more than 1 billion real-name registered users, more than 300 million car owners, and more than 100 million vehicle certifications, and has gradually become one of the most important user asset platforms in the automotive ecosystem. on this basis, alipay digital auto has taken the lead in conducting in-depth cooperation with multiple models of brands such as byd, nio, faw toyota, faw hongqi, faw audi, xiaopeng, gac honda, faw volkswagen, and volvo.

in cooperation with leading automobile companies, alipay has launched a full-link marketing solution for users' "full life cycle operations", and has carried out in-depth cooperation based on ant group's digital underlying capabilities and user alliances. it has entered the automotive industry from the perspective of user operations, helping the automotive industry overcome marketing challenges and helping users buy and use good cars.

in terms of improving the marketing efficiency of automobile companies, alipay, based on its membership system and digital operation capabilities, has innovatively linked brand operation users, using multiple capabilities such as cross-scenario search for people, alipay user behavior insights, historical vehicle usage information, etc. to accurately reach potential customers and improve marketing efficiency.

the automotive industry has entered an era of stock game, and the cooperation between automakers and alipay will obviously greatly promote the development of marketing work. by utilizing alipay's user operation system and rights alliance, traditional advertising traffic resources can be innovatively transformed into user operation resources, which can better improve marketing efficiency compared to traditional advertising.

in terms of in-depth test drive services, alipay provides services based on its car rental channel. alipay's car rental channel is already the leading car rental platform on the entire network, aggregating car rental platforms such as shenzhou, ehi, ctrip, and hello, bringing together more than 600,000 vehicles, and providing highly cost-effective car rental services to more than one million users every year.

with the development of new energy and smart cars, the shortcomings of short test drive time and insufficient experience in conventional 4s stores have become apparent. relying on alipay car rental and door-to-door pick-up and delivery services, we can create an industry-wide in-depth test drive project, provide in-depth test drive services for special scenarios such as airport transfers, commuting experience, weekend short trips, etc., and create an efficient car purchase experience through in-depth experience.

in order to better support car companies in selling cars and allow consumers to better enjoy the benefits of buying cars, alipay has also launched a new energy subsidy cooperation policy. from today, alipay will also cooperate with industry car companies to carry out car purchase subsidy cooperation and jointly provide users with car purchase benefits.

in order to build a new energy charging ecosystem, alipay has opened up the full-scenario ecological capabilities of the new energy industry and provided cooperation with tens of millions of equity subsidies. it provides interconnection, high-quality site push, message card connection, sesame first enjoy advance payment, plug-and-play charging and other industry capabilities for operators and car companies, enabling merchants to improve the high-quality operation of charging stations; it provides one-stop peace of mind services such as purchase, reporting, installation, use and payment for users of charging pile companies and car companies, and monthly payment red envelopes are received. it also provides advanced digital capabilities such as smart charging mode, orderly charging, and shared charging to accelerate the transformation of home charging scenarios to digital energy terminals.

previously, alipay was the first in the industry to develop sesame credit's innovative business models of "pay later and charge later" and "plug and play", providing digital solutions for more than 1,000 ecological customers, connecting to more than 90% of domestic charging piles and more than 1 million charging terminal devices, covering more than 320 cities across the country, solving users' charging needs in multiple scenarios such as outdoors and at home, and providing services to nearly 20 million new energy vehicle owners.

alipay has also reached a strategic cooperation with the "china electric vehicle charging and swapping infrastructure promotion alliance". the charging alliance will work with alipay to provide high-quality charging services such as "pay first, pay later" and "plug and charge" to the new energy industry more efficiently; alipay's new energy plug and charge capability is committed to eliminating the cumbersome steps in the electric vehicle charging process, and combined with alipay's owner profile and financial risk control capabilities, it realizes "plug in to charge, unplug to pay".

auto shows have always been the highlight of auto companies' marketing. in auto show marketing, alipay has reached a cooperation with the 2024 chengdu auto show, using alipay's technological capabilities and its platform ecology to help users visit the exhibition in multiple ways, opening up a new exhibition experience that bridges the boundaries between online and offline. alipay's auto show and offline channel closed-loop auto company full-link solution can help the digital construction of auto shows and the win-win cooperation of user promotion.

ai helps alipay's smart car service ecosystem

ant group and alipay are in a leading position in the field of artificial intelligence technology in china. under the current development trend of intelligentization in the new energy vehicle industry, alipay's intelligent car service ecosystem has been supported by ant group's ai technology, which can provide more functions and services and promote the establishment of an intelligent car service ecosystem.

through in-depth cooperation with car companies, alipay is building a car service ecosystem with intelligence as its core, providing users with a more convenient and intelligent car experience, and also providing a new direction for the development of the entire industry.

in may 2024, alipay officially launched a new version of its car-machine product, "intelligent car connect service", "alipay-co-driver", or "acd". acd can understand semantics and identify intentions through ai technology, and can execute user intentions to complete the transaction closed loop. in the first phase, it provides car owners with three categories of information and services: life, travel, and financial management. at the same time, "acd" also integrates in-vehicle payment solutions, in-vehicle mini-program solutions, etc., and comprehensively advances from "people looking for services" to intelligent "services looking for people", becoming a cockpit assistant for car owners.

through the large model capabilities of ant lark, car owners can let the in-vehicle ai develop travel strategies before the trip, and push services such as air tickets, train tickets, and hotels to the car computer; during the trip, they can check nearby charging piles, gas stations, and parking lots; after the trip, they can check nearby food, book movie tickets, express delivery, and medical consultations. in addition, they can also interact with the "acd" to learn a lot of knowledge about medical encyclopedias and financial encyclopedias.

alipay mobile and car accounts are connected, and the express information, restaurant and hotel locations, charging station progress, etc. found by users on the mobile phone can be synchronized on both ends, and navigation information can be transferred to the car navigation with one click. alipay has cooperated with many car companies in the industry in the cockpit field, covering 41 models, and providing various car and life services in the car for more than 4 million car owners.

today, the automobile industry has entered the 3.0 era. automobile companies have transformed from a product sales model to a service output model. at the same time, the development of new energy vehicles in china has also entered the second half. the automobile market has entered a saturation and inventory period. intelligence and smart driving have become the third growth curve. alipay's industry-leading smart car service ecosystem platform will provide strong support for automobile companies.

at the press conference, alipay also announced: based on its full ecological capabilities for "intelligent" transformation, alipay will fully launch ecological co-construction cooperation with automobile industry and automobile brands in 2024, jointly anchor the "people-centered" strategic cooperation goal of automobile companies in the next ten years, and establish a better car service supply with partners through open automotive service industry solutions, so that the car experience of car owners will be further improved.