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on august 30, 2024, the annual chengdu auto show opened with great enthusiasm. the second-generation haval h9, which has attracted great attention from users, made a strong debut. the exterior design uses the majestic beauty of the square and circle, perfectly integrating the unique chinese aesthetics of the chinese people with the hard-line design, reflecting the oriental philosophy of square and circle, hardness and softness. in terms of detail design, there is a kind of strong and inner majestic beauty, which reflects the connotation of the chinese people who are bright but not dazzling, and deep and quiet. the whole vehicle retains the traditional sense of heaviness and takes into account the modern sophistication, highlighting the powerful aura of the second-generation haval h9 as a medium and large suv. this time, the second-generation haval h9 has attracted the attention of the automotive industry as a pioneer in the family off-road category, marking the gradual opening of the era of popularization of off-road.

the current situation of the family suv market: the dilemma of polarization

at present, the family suv market is showing an extremely obvious polarization trend. on the one hand, there are an endless stream of family suvs mainly for urban travel on the market. such models usually perform well in terms of comfort, and can provide a more comfortable driving experience for daily commuting and short-distance travel around the city. the interior space is reasonably designed and pays attention to details, providing a relatively comfortable riding environment for family members, especially children. however, when faced with complex road conditions, their driving stability and safety appear to be somewhat poor. on rugged mountain roads, muddy trails or inclement weather conditions, these family suvs for dads are often unable to meet the family's desire to pursue poetry and distance.

on the other hand, although existing off-road vehicles have shown strong capabilities in climbing hills, crossing ridges, and wading through sand and rivers, and can easily cope with various extreme road conditions, their comfort is not satisfactory. the interior design often focuses more on performance and durability, while neglecting seat comfort and noise control. for families traveling with children, such models may make children feel uncomfortable and are not friendly to children's travel. this market situation has put many families in a dilemma when choosing an suv, and it is difficult to find a model that can truly meet the travel needs of the whole family.

haval has precise insights and launches a new category of family off-road products

data from the well-known travel community platform "mafengwo" shows that in 2023, the popularity of self-driving tours in china increased by 39% year-on-year, and "family tours" increased by 114% year-on-year in 2023. among self-driving tourists, family groups accounted for 36%, an increase of 4% compared with the same period in 2022.

the haval brand has precisely discovered this pain point of users with its keen market insight. based on its rich experience in the off-road field and deep accumulation in family suvs, the haval brand decisively launched the family off-road category, and the second-generation haval h9 came into being. this model perfectly combines off-road performance and family comfort. it can not only show strong passing ability under complex road conditions, but also provide a comfortable and safe driving environment for family members.

breaking the monopoly of joint ventures and leading the chinese off-road industry

ten years ago, joint venture brands dominated the off-road market for a long time, and their models were low-profile and high-priced. the launch of the first-generation h9 in 2014 successfully broke this monopoly and gradually became the leader of china's off-road culture. at the same time, the first-generation h9 was also the first medium and large suv of a domestic brand to exceed 100,000 units in sales. it was rated as the first in value retention rate of medium and large suvs in china by jd player for four consecutive years.

ten years later, the haval brand continues to make efforts and make continuous progress in technological innovation and quality improvement. it not only inherits the off-road genes of the first-generation h9, but also achieves major breakthroughs in comfort and intelligence. in the market competition, the second-generation haval h9 continues to take on the responsibility of challenging joint venture brands, and as a pioneer in the family off-road category, it brings consumers a new travel experience.

ultimate off-road performance, climb mountains and see the world

today, the second-generation haval h9 is built on china's first off-road platform, the "tank" platform, which is the culmination of great wall's off-road vehicle manufacturing experience. it is equipped with a 2.0t gasoline + 8at, with a maximum net power of 160kw and a maximum net torque of 380n·m. the zf 8at is mature and reliable, with smooth and efficient gear shifting, ensuring the smoothness and economy of power output. it also provides a 2.4t diesel engine, equipped with china's first longitudinal 9at gearbox independently developed by great wall motors, with leading torque density and gear ratio span in its class.

it provides an excellent four-wheel drive system. the system uses the same tod intelligent four-wheel drive + mlock as the overseas version of the raptor. the tod intelligent four-wheel drive has the characteristics of real-time monitoring and fast response. it does not require manual operation, allowing seamless switching of 0-100% torque between the front and rear axles. mlock rigidly connects the active sprocket and the rear output shaft to achieve a locking condition, which can achieve a 50:50 power distribution between the front and rear axles. when users are driving in harsh off-road environments, such as continuous shell pits and cross-axles, the mlock mechanical lock can achieve a rigid connection between the front and rear axles, completely avoiding the four-wheel drive failure problem caused by friction heat generated by the soft connection structure of the traditional multi-plate clutch.

delicate and comfortable experience, making car riding a pleasure

as an off-road vehicle for the whole family, the second-generation haval h9 is indispensable for family travel, especially for families with children. therefore, the second-generation haval h9 also attaches great importance to comfort, providing spacious and comfortable space and humanized configuration for family travel. the wheelbase is 2850mm, and the length, width and height are 5070mm, 1976mm and 1930mm respectively. it looks big, and it is even bigger when you sit in it! 45 storage spaces are thoughtfully designed, and large equipment can be easily stored without pressure, meeting the diverse storage needs of users. there is also an extra-large trunk, which can take away half of the family at once.

the seats are more comfortable and more in line with the chinese body shape. based on the "chinese body characteristic sample database" and the self-developed nice2.0 mature seat platform, seats are designed to better fit the physiological curves of chinese people. traditional seat backs usually have only 5 layers, and the second-generation haval h9 zero-pressure cloud-sensing seats adopt a 9-layer structure design, which greatly improves riding comfort. there are also rich functions, including seat heating, air suction, and 8-point spa massage, all arranged for a progressive comfort experience.

the quiet cockpit is comparable to that of a million-class luxury car, and it can be called the quietest off-road vehicle in history! the volume of the muffler has been increased by 27%, and the exhaust noise has been well controlled, making the interior of the car quieter when idling and accelerating. it uses 3 double-layer laminated soundproof glass (front windshield, two front doors), 34 laminated board designs, 3 sealed doors, and 2 sealed back doors for noise isolation. the weight of the sound-absorbing materials in the front enclosure, floor and other areas has been increased.

although the second-generation haval h9 is still a non-load-bearing body as standard for hardcore off-road vehicles, the driving experience is as good as walking on flat ground. thanks to the brand's 34 years of chassis tuning experience and 100% investment, the second-generation haval h9 also adopts a high-end chassis structure: front double wishbone independent suspension and rear five-link integral bridge non-independent suspension. in terms of details, the front upper swing arm is made of forged aluminum to achieve better vibration filtering effect. at the same time, the size of the large shaft sleeve of the front lower swing arm is increased (diameter 58mm→64mm) to better absorb bumps and shocks.

hard-core keel body, no slack in safety

the second-generation haval h9 takes into account both off-road performance and comfort, and does not dare to slack off in the safety of family travel. it is equipped with a high-strength keel body frame, referring to the manufacturing process of the treasure ship driven by zheng he in ancient china. the square box structure of the body is similar to the square bridge structure of the bridge. the beams are connected horizontally and vertically, forming a solid structural network in all directions, similar to a truss structure. through multiple rounds of simulation optimization and test verification, a tough square box body structure is created to protect the passenger space in extreme collision conditions and escort the family's travel. its perfect combination of powerful off-road capabilities and family applicability has become an ideal choice for family users.

strategic significance and market prospects

for the haval brand, the launch of the second-generation haval h9 has great strategic significance. it has successfully expanded the new market space for the haval brand and opened up a new world of its own in the fiercely competitive automobile market. it has not only brought a new user group to the haval brand and further expanded the brand's market share, but also enhanced the image and status of the haval brand in the minds of consumers. consumers have seen the haval brand's spirit of continuous progress and innovation, and their trust and recognition of the haval brand have also increased accordingly.

from the perspective of market prospects, the family off-road market has great potential. the changes in consumption trends and the growth of market demand have brought broad prospects to the family off-road market. the popularization of off-road will have a profound impact on the automotive industry, driving the industry to develop in a more diversified and personalized direction. we are optimistic about the market prospects of the second-generation haval h9. its appearance will inject new vitality into the market and will also change the industry landscape.

in conclusion:

in short, as a pioneer of family off-road tracks, the second-generation haval h9 has important significance. it not only meets the needs of family users for off-road, but also lays the foundation for the advent of the era of off-road popularization. looking to the future, we believe that the second-generation haval h9 will play a positive role in promoting the development of the automotive industry and lead more family users to embark on a wonderful off-road journey.