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by she zongming the internet celebrity "tietou" was arrested. hangzhou police reported on the evening of august 27 that dong moumou (internet name tietou) was suspected of extortion and criminal compulsory measures were taken.

as a celebrity in the anti-counterfeiting field, "tietou" quickly became popular with his anti-counterfeiting videos that directly confronted the chaos in the sanya seafood market, the gold and jade lottery scam, the elderly health products scam, and so on.

but facts have repeatedly proved that not all those who claim to punish evil and promote good are the embodiment of justice, and "rights fighters" are sometimes just a mask.

the notorious "iron head" has a long history of tampering with the oriental selection by leaking information in advance, and has been exposed for running a casino and illegally detaining others, and then exposing his pornographic experience during a live broadcast. all of these are far from the righteous image presented by the anti-counterfeiting campaign. this time, he was arrested for demanding hundreds of grams of gold from the live broadcaster under the threat of exposing his own black material, which was also expected.

before "tietou", another anti-counterfeiting blogger "kuangbiao brothers" who became famous for his high-profile rights protection also experienced a "crash": whether it was fighting against counterfeit used car dealers but being slapped in the face at the speed of light, or being exposed by many people around him about money and emotions, all of which caused his deliberately cultivated personality to collapse quickly.

the successive failures of these internet celebrity anti-counterfeiting bloggers show one thing: anti-counterfeiting is not a good business.

in the past two years, anti-counterfeiting and rights protection have become a popular track in the field of short video live streaming. anti-counterfeiting themes have almost become a new traffic code. many bloggers have become popular on the internet with their anti-counterfeiting videos that show revenge and satisfaction.

according to statistics from a third-party agency, in the first half of 2023 alone, nearly 10 anti-counterfeiting bloggers had more than 2 million followers, including "tietou". after exposing the chaos of short-weighting in the sanya seafood market, he gained more than 2 million followers in 5 days.

it cannot be said that the anti-counterfeiting behavior of these anti-counterfeiting bloggers has no social value. the reason why some anti-counterfeiting bloggers exposed the "ghost scale" problem and various scams and won praise from netizens is because "consumers have suffered from scams for a long time." their challenge to unscrupulous businesses seems to stand on the side of consumer rights.

however, as long as the anti-counterfeiting behavior is driven by profit, using anti-counterfeiting as a means to attract fans and using roaring rights protection for eye-catching effects, such a business model itself has an inherent contradiction.

it should be noted that there is a huge difference in behavior patterns between the anti-counterfeiting bloggers currently active on the internet and wang hai, who is known as the "no. 1 anti-counterfeiter": as a professional anti-counterfeiter, wang hai often seeks substantial compensation of "ten times the compensation for fake products" when defending his rights, and resorting to law is his common means, and becoming famous is just a derivative of anti-counterfeiting; while those anti-counterfeiting bloggers usually defend their rights for traffic.

to be fair, it is unrealistic to expect that all counterfeiters are impartial, but it is not excessive to ask them to protect their rights according to the law - even if they have interests to pursue, they should use rules to achieve them within a legal framework, rather than fighting violations of law.

but as it stands now, the purpose of attracting attention will inevitably make many anti-counterfeiting bloggers have the urge to "defend their rights aggressively when there is infringement, and to defend their rights in a high-profile manner when there is no infringement but to create infringement."

it can be seen that many anti-counterfeiting bloggers deliberately use provocative and swearing words to intensify conflicts in the so-called rights protection process. they are full of fighting colors and emotions. they often turn rights protection into an exaggerated performance of shocking words. this kind of rights protection method often uses emotions to provoke emotions, and more often it is to put consumer conflicts or infringement disputes under the track of the rule of law and rational paths.

rather than saying that they are "dragon slayers who become evil dragons", it is better to say that they use performative dragon-slaying actions to cover up their own evil dragon identities.

in a situation where "the end of traffic is monetization" is regarded as the criterion of the internet celebrity economy, it is easy for an internal conflict to arise between the traffic monetization methods of these anti-counterfeiting bloggers and the traffic acquisition paths they use to fight counterfeiting.

for them, there are only two common ways to monetize: accepting advertisements or collecting hush money.

the former is likely to cause doubts that "the referee has started the athlete's business". if you bring competitor's goods, you will be considered to be paid to discredit the other party; if you bring counterfeit goods, you will be considered to be slapping yourself in the face. xin jifei, a blogger who became famous for exposing "technology and hard work", called it "iq tax" when he was fighting against counterfeit camel milk powder, and later he became the spokesperson for "problematic camel milk powder". this is an example. no matter which one, it will damage the reputation of the anti-counterfeiting blogger and make them bear the doubts of "impure motives" and "taking money from one party to discredit the other party". the arrest of "tietou" on suspicion of extortion explains a lot of problems.

this means that it is difficult to realize the monetization of traffic attracted by anti-counterfeiting in a reasonable and legal business chain. and monetization is often the original intention of most anti-counterfeiting bloggers - they take risks to fight counterfeiting, not for love, but for profit.

since you are acting as a referee, you cannot think about making money from the contestants, otherwise it is inevitable that you will go astray. this is the fundamental reason why the "business model" of anti-counterfeiting bloggers cannot work. the reason for the reason can be attributed to one point: in the face of huge profits, human nature may not stand the test.