JAC Motors demonstrates its manufacturing strength, and its luxury models lead the industry to new heights
2024-08-22
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Recently, a photo of what appears to be a Zunjie has been circulating online, attracting a lot of attention. At the launch conference of the Enjoyjie S9, Richard Yu, Huawei's executive director, chairman of the Terminal BG, and chairman of the Intelligent Automotive Solutions BU, officially announced that the fourth Hongmeng Zhixing (cooperation between Huawei and JAC) will be named MAEXTRO Zunjie.
"Zunjie" is the most popular product among Huawei's four circles. Previously, Yu Chengdong said in a public event that due to the limitation of manpower and resources, only four cooperative smart cars can be undertaken, thus announcing the temporary "closure" of the smart selection model.
JAC Motors holds the last ticket to cooperate with Huawei, and is targeting the million-dollar luxury car by competing with Maybach and Rolls-Royce. While JAC Motors has attracted a lot of attention, it has also been questioned by the outside world. But if you look closely, it is not difficult to find out why Huawei chose JAC to develop this most luxurious and talked-about car in the four worlds.
First of all, this is closely related to Huawei's product development rhythm.
Whether it is the Asking World, the Smart World, the Enjoying World, or the Respecting World, the products are becoming more and more high-end, the black technology is gradually being filled up, and the price is naturally rising. But what Huawei lacks is the experience in vehicle manufacturing, and it needs to cooperate with companies with rich experience in vehicle manufacturing. JAC Motors is quite rich in the field of vehicle manufacturing, with more comprehensive product coverage and deeper application areas. JAC has also had many popular models before, and has a technical foundation.
According to the Anhui Provincial Department of Ecology and Environment, the total investment of the factory jointly built by JAC Motors and Huawei is 3.98 billion yuan, with an annual production capacity of 200,000 vehicles. After the factory is completed, JAC Motors will develop a new DE platform exclusively for new energy vehicles and an X6 platform enabled by Huawei's intelligent technology. Medium and large pure electric DE and X6 platform products include C-class sedans, B-class sedans, A+-class SUVs, B-class SUVs and MPV models.
The X6 pure electric platform is a luxury new energy platform, covering medium and large MPV models. Empowered by Huawei's intelligent technology, JAC Motors is actively seizing the domestic high-end market. In detail, the MPV model of the X6 platform is planned to have an annual production capacity of 35,000 units. In terms of parameters, the car is 5200mm long and has a wheelbase of 3200mm.
The planning for MPVs is consistent with previous public speculation, because JAC Motors is a veteran player in the MPV field. Its Ruifeng model once won the record for domestic MPVs. The Ruifeng RF8, which is currently being promoted, is fully equipped with Huawei's car-machine system, which can be regarded as the initial result of the cooperation between the two parties.
Secondly, JAC Motors is more open and cooperative.
Huawei's smart car selection model determines that Huawei is more powerful in cooperative car manufacturing, and the most benchmark "Zunjie" especially requires companies with better cooperation.
JAC Motors is very open and cooperative. Whether it is with foreign-invested Volkswagen or new car-making power NIO, the cooperation is very smooth.
With its excellent openness and cooperation, it can be said that it is a very suitable partner for smart car selection and restoring the "Huawei flavor".
Finally, there are practical factors to consider, such as going overseas.
Previously, Huawei transferred the "Wenjie" trademark to SERES for RMB 2.5 billion. Yu Chengdong said, "It will be easier to expand into global and overseas markets in the future." This move seems to be an attempt to break through the "sanctions" and seize the market.
Compared with other car companies, JAC Motors has been going overseas for 34 years and has performed impressively in the global market. It has completed the transformation from a single trade export to a "new overseas" model that combines technology and capital output, and industrial collaboration such as complete vehicles and parts.
The 6 overseas subsidiaries and 19 overseas factories established around the world will help Hongmeng Zhixing to expand overseas in terms of localized production, R&D and other capabilities.
On July 12, Jianghuai Automobile Chairman Xiang Xingchu revealed at the 2024 China Automotive Forum that Zunjie's first product has now entered the vehicle verification stage, and is scheduled to roll off the production line at the end of the year and be launched in the first half of next year. It is estimated that how many unknown black technologies this milestone car has will be revealed one by one soon.
