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Red Star Capital Bureau reported on August 22 that this morning, "ExtremeThe news that the public relations director Xu Jiye criticized Xiaomi for losing money selling cars has attracted market attention. A screenshot circulated online showed that Xu Jiye, who is suspected to be the public relations director of Jiyue Automobile, posted on his WeChat Moments, "Xiaomi MotorsYou are losing 60,000 per unit. Why are you selling so many units at such a loss? In the past, it was called dumping."

On the morning of the 22nd, Red Star Capital Bureau asked Xu Jiye for confirmation on this matter. He said: "The Moments are mainly for friends, expressing some personal opinions, which are limited to Moments. I will not confirm or refute the specifics."

Xiaomi told Red Star Capital that it has no response to the above incident. On August 21, Xiaomi Group (01810.HK) released its second quarter 2024 performance report, disclosing its automotive business performance for the first time. The revenue of innovative businesses such as smart electric vehicles was 6.4 billion yuan. According to Qidian News, based on this calculation, Xiaomi Auto lost more than 60,000 yuan per vehicle. On the same day, the topic of "Xiaomi loses more than 60,000 yuan for selling a car" attracted attention.

On the evening of the 21st, Lei Jun forwarded a blog post about "Xiaomi loses more than 60,000 yuan for each car sold" and responded: "Making cars is hard, but success must be cool! Xiaomi Auto is still in the investment stage, I hope everyone understands."

Lu Weibing, partner and president of Xiaomi Group, also said that there are two main reasons for the loss of the automotive business. First, the scale of Xiaomi Auto is still relatively small, and the automobile industry is a typical industry that requires economies of scale. Second, the investment in Xiaomi Auto’s first car is very large, and it will take some time to digest the cost. SU7It is a pure electric car. Among all car models, the cost of pure electric cars is the highest because the battery is very expensive. I believe that with the continuous increase in scale in the future, the continuous tapping of production capacity and the improvement of delivery capacity, Xiaomi Auto's losses will be further narrowed.

Red Star News reporter Qiang Yaxian

Editor: Yang Cheng