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Last weekend, a grand racing e-sports event ended perfectly in Beijing. Until now, Game Daily still occasionally recalls the passionate atmosphere at the scene that soared into the sky.

This racing event lasted for three days and brought together the finals of three major events under Tianmei: "Who is the King of Cars" S17, "QQ Speed ​​Mobile" Asia Cup, and "Need for Speed: Assembly" National Car God Championship. The top products on the domestic PC, mobile and new racing tracks worked together to attract countless racing enthusiasts to "carnival" together.

One netizen commented that "only Tianmei could put it together, and it's worthy of being Tianmei (who does a great job)".

As the absolute overlord of the racing track, how did Tianmei design this racing festival? What results did it achieve that impressed the players? Let's sort it out together.

Making friends through cars, how did Tianmei create the Super Plus version of the racing event?

Putting three racing products together to hold a competition will become a racing festival? Of course, it is not that simple.

QQ Speed, QQ Speed ​​Mobile, and Need for Speed: Assembly, although these three products are unique in terms of user age groups and various aspects of product design, they have two things in common:

First, all three products focus on passionate racing.

Needless to say, the QQ Speed ​​and QQ Speed ​​Mobile, which are the same, are the "birthplaces" of a large number of racing enthusiasts. The same is true for the Need for Speed: Assembly, which was just launched in July. The open world allows players to race anytime, anywhere and hot pursuit gameplay, all of which are centered around racing to enrich the player experience. The unified pursuit of "speed king" by players of the three games ensures a high degree of matching in the atmosphere of the joint event.

Second, the ecosystems of the three products are also connected.

The most intuitive manifestation is "player communication". A large proportion of "QQ Speed ​​Mobile" users are PC game players, and there are also many "QQ Speed ​​Mobile" users among "Need for Speed: Assembly" players. In addition, Tianmei has always attached great importance to the cultivation of social attributes of its products, which gives the co-organized event the connection value of "group watching".

On another level, Tianmei continues to build a stage for racing events (public events in the game and professional events outside the game), providing more players with the opportunity to explore their own potential and demonstrate their high-end strength. Batches of top racing players emerge one after another, which can raise the competitive level of the co-organized event to the maximum, thereby improving the viewing experience of the co-organized event.

Tianmei’s careful selection of events and matchmaking is also a key factor.

If you observe the three events, you will find that they are all competitions between the top individual players, firmly adhering to the theme of "pursuing personal limits", which echoes the unified pursuit of "speed king" by the players we mentioned earlier.

Moreover, these three events also have their own distinctive features. Before watching the game, "QQ Speed" "Who is the King of Cars" S17 buried the explosive point of "the possible birth of a new generation of king of cars", "QQ Speed ​​Mobile" Asia Cup is a top showdown between four Asian drivers, and "Need for Speed: Assembly" National Car God Championship is not only the "first time", but also has "in-game player promotion" players standing on the highest stage to compete.

From the unification of product positioning, to the interconnection of user ecosystems, to the complementarity of the three major event systems, the Tianmei Racing Festival achieved 1+1+1>3, truly achieving a three-day explosion and bringing players a continuous carnival result.

In addition, Tianmei Racing Festival’s efforts on the humanistic level have also made racing e-sports “more flavorful”.

On the one hand, the Tianmei Racing Festival was held in the capital Beijing, which has a very special place in the hearts of the Chinese people. The combination of the finals of the three major events brought a sense of "the world's racing heroes gathered from all over the world", which raised the atmosphere of the top showdown;

On the other hand, the official also invited Zhong Man, the fencing champion of the 2008 Beijing Olympics, to serve as a witness for the championships of the three major events, guiding the minds of the audience with the spirit of sports competition; in addition, the well-known singer Zheng Yunlong, who served as the witness of the Asian Car God, ignited the audience's enthusiasm for watching the game with the songs he sang at halftime.

The glory of the champion is also more noble with the blessing of humanistic elements. For example, the champion token of the Asian Cup of "QQ Speed ​​Mobile" is the Asian Car God Dragon Seal customized by Chow Tai Fook. At the same time, the official cooperated with Dongcheng Culture and Tourism and invited Master Zhang Xu, the inheritor of the cloisonné craftsmanship, a representative project of Beijing's national intangible cultural heritage, to create a cloisonné gift box to carry the glory of the champion, and "crown" the champion with exquisite craftsmanship and profound cultural connotations.

Three-day battle: In the midsummer, the most exciting speed showdown for players

“I really came to the right place this time!”

Xiaolu (pseudonym), 26, is a dual-end player of QQ Speed. He played the PC version in college, and played more mobile games after work. However, he would still play with his PC friends on weekends. Xiaolu told Game Daily that he bought two-day tickets, "I didn't expect to be able to watch two finals in one place, I'm very happy."

Speaking of the viewing experience, I was impressed by Xiaolu's comments. He said "every game is very interesting."

This is difficult to do in most e-sports events, because even in super popular events, there are often differences in the strength of strong players, so that "only one game is worth watching." Xiaolu told Game Daily that this is because every player in the ceremony has the possibility of winning, and each of their duels is "thrilling" enough.

For example, the "QQ Speed" S17 finals of "Who is the King of Cars" presented a tense battle situation. Zhang Yunbin scored a big point first but did not win easily. He was dragged into the third duel by the stable Guan Jiaxin. In the final game, the two almost fought to the death. In order to seize the opportunity, they adopted a more intense confrontational style of play. In the end, Zhang Yunbin defended the title, allowing the audience to witness the arrival of a new generation of king of cars.

Xiaolu also cited the match between Wol.shen and RSG.Feng in the QQ Speed ​​Mobile Asia Cup as an example. He felt that this match demonstrated what the real limit is. Both players are known as extreme players, but their styles are different. RSG.Feng is a player who is stable in every detail, while Wol.shen is a new player who takes a more daring route and has strong explosive power.

In this passionate competition, the two players kept a small score difference almost throughout the whole process. When they competed in the "Metallurgical Arena" map, they even refreshed the fastest time of professional players, with a difference of only 0.15 seconds. Xiaolu said, "If I hadn't seen the last moment, I really didn't know who would be the champion." In the end, RSG.Feng won the championship of the Asian Cup, and the scene also gave warm applause to the two players, thanking RSG.Feng and Wol.shen for presenting such a wonderful racing feast for everyone.

Similarly, the third day of the "Need for Speed: Assemble" National Car God Championship also attracted a lot of viewers. Perhaps considering that it was not mature for the first time, no offline ticket sales were carried out, but we saw the enthusiasm of the players through the live broadcast room. For example, the number of people watching the Douyin live broadcast room was close to 1 million when the finals started, and the chat area of ​​the live broadcast room was swiped crazily.

The final started with a series of S-level difficult maps to engage in a psychological and technical game. Kuaishou.Luozai's heart rate was only 80 at first (heart rate often soars when under nervous state), which made the commentator exclaim "it's like playing a game at home", but under the pressure given by Kuaishou.01, his heart rate also soared rapidly. In the end, Kuaishou.Luozai was more skilled and won the final championship.

Later, Xiaolu told Game Daily that because it was part of the Tianmei Racing Festival, he also watched the "Need for Speed: Assemble" competition online, "the excitement was no less than the competition in the previous two days." Xiaolu said, "If there is another Tianmei Racing Festival next year, and "Need for Speed: Assemble" also starts selling offline tickets, I will probably buy tickets for three days in a row."

It can be seen that this Tianmei Racing Festival has truly touched the hearts of racing enthusiasts and left everyone with beautiful memories in the summer of 2024. Perhaps in the future, we can see a more integrated form of event hosting.

Opening new doors for the future of racing

QQ Speed ​​was launched in early 2008 and has been in operation for 16 years. It is still the number one PC racing game in China and is firmly in the top 10 of Internet cafe games.

At the end of 2017, QQ Speed ​​Mobile was launched, making racing a new phenomenal category on mobile terminals. Now, the number of registered users has exceeded 200 million.

In July 2024, Need for Speed: Assemble will be the first open world + UGC racing mobile game, giving racing enthusiasts a more diverse experience...

From PC to mobile, and then to diversified experience exploration, Tianmei's continuous efforts and leadership in the racing track have led to the continuous growth of the domestic racing enthusiast circle and provided racing players with the best choice.

Now, from the Tianmei Racing Festival, we have seen the team's persistent spirit of breakthrough. In addition to satisfying users with products, they also deepen the chain of links such as e-sports to enrich players' visual and sensory enjoyment. They have patiently built a pyramid structure from mass events to top events, constantly attracting top players to shine in the racing field. They are also using culture and cultural tourism integration to shape the honor of racing events, extend the social value of racing events, and let more people like and see them.

Today, the ecological value of e-sports for long-term operating products is well known. Tianmei's investment in racing events is not only based on the stable optimism of the longevity of classic products, but also shows a clear signal of the longevity of innovative products. The courage to boldly move forward and innovate, coupled with the accumulation and persistence of carefully designed connections, will surely release greater potential for the racing category.

With such pioneers, the "tomorrow" of racing tracks will have infinite possibilities.